Digital River, an experienced global ecommerce enabler for established and fast-growing brands, announced its innovative payment solution with TreviPay, a global fintech company that facilitates streamlined, frictionless commerce for buyers and sellers in the B2B space, is now live on Lenovo in the UK, Ireland, Germany and France. The solution gives Lenovo’s B2B customers a new, flexible purchasing experience to better manage cash flow and reduce friction with buyers.

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“B2B buyers increasingly prefer a shopping experience that mirrors their B2C purchases outside of their business life”

TreviPay, enabled through Digital River’s Global Seller Services, provides B2B brands with a competitive edge by offering seamless ecommerce check-out options for buyers to pay on their preferred terms. With TreviPay, buyers receive an extension of net terms and invoicing at checkout on Lenovo’s online stores. The technology gives Lenovo’s B2B customers a streamlined, consumer-like purchasing experience proven to increase conversion rates and cement brand loyalty.

“Innovative payment technologies are making it easier to reduce friction in B2B commerce, benefitting the buyer and driving better engagement for the seller,” said Brandon Spear, CEO of TreviPay. “In the new era of B2B commerce, offering a streamlined and convenient, embedded payment experience is essential for B2B companies to compete globally and drive customer loyalty.”

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“B2B buyers increasingly prefer a shopping experience that mirrors their B2C purchases outside of their business life,” said Eric Christensen, chief payments officer at Digital River. “We’re delighted to have TreviPay now live in the major European countries, and we look forward to helping brands like Lenovo navigate ever-changing customer buying habits while retaining repeat business.”

Commenting on the launch, Angus Cormie, director, EMEA ecommerce at Lenovo, added, “Using the payments solution provided by Digital River and TreviPay will open up new opportunities for us in the B2B space. By giving customers more control over their cash flow and streamlining the accounting process, we can provide them with the best possible level of service.”