Intuitive Planning Cloud Service Enables Retailer to Better Understand Consumer Behavior and Preferences across Brands and Store Locations

Oracle announced that ÏDKIDS COMMUNITY has selected Oracle Retail Planning and Optimization Cloud Services to gain better understanding of their customers and their behaviors. ÏDKIDS COMMUNITY specializes in children garments and toys and operates retail brands including Okaidi, Jacadi, Obaibi and Oxybul through a network of over 1300 stores in 53 countries. Through the implementation with Oracle Retail Merchandise Financial Planning Cloud Services and Oracle Retail Assortment Planning Cloud Services, ÏDKIDS COMMUNITY will improve the buying and planning of their inventory with a better understanding of their customer behavior and expedite return on technology investment by accelerating digital transformation through cloud infrastructure. Cognira, a Gold level member of Oracle PartnerNetwork (OPN), will guide the retailer through the implementation process and cloud migration.

“Consumer behavior is shifting and we know that having tools with accurate perspective on how customers engage with our brands will ensure we’re making the right merchandising decisions. We launched a search for the right retail solution that could offer deep insights from sales and stock analysis to increase profitability and minimize unnecessary discounts across our portfolio,” said Rodolphe Even, Chief Information Officer, ÏDKIDS COMMUNITY. “After a competitive sales cycle and a detailed proof of concept, we chose Oracle Retail Planning and Optimization Cloud Services for their rich functionality and ability to scale with our business.”

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“Our business teams were limited by the tools available to properly plan inventory assortments. With a modular, configured approach, the finance and planning teams can streamline into a single holistic planning process for greater efficiency and accuracy that enables more strategic merchandising investments and eliminates residual stock,” Delphine Brabant, Head of Buying/Product IT department, ÏDKIDS COMMUNITY. “Our buying and product management teams found the Oracle Retail solutions to be intuitive and easy to use.”

“We are delighted to partner with ÏDKIDS COMMUNITY on this initiative to grow their Omnichannel, multi-format business,” said Chris James, Vice President, Oracle Retail. “With Oracle Retail Cloud services at the core of ÏDKIDS COMMUNITY digital transformation project, IT teams can look forward to an investment that will continue to deliver best-of-industry practices as brands continue to grow.”

“Cognira has helped a wide variety of retailers achieve measurable benefits from retail planning, supply chain and analytic software investments and we look forward to bringing this expertise to ÏDKIDS COMMUNITY implementation,” said Hatem Sellami, Founder and Chief Executive Officer, Cognira.

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