Marketing technology companies join forces to offer an enhanced, complementary service offering to a larger customer base

Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with built-in compliance and content creation suites, and SqueezeCMM, an award-winning technology platform and professional services agency that tracks user behaviour and content marketing performance, announced a strategic partnership that will include analytics integration and a single source for email, social and advertising performance, regardless of publishing platform.

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“The combined offering is a win-win for both our companies, giving both access to the Canadian and US markets and offering our customers complementary technologies and service solutions,” said Laurent Benezra, President and CEO of Intema. “For the first time, marketers will be able to cost-effectively measure their digital marketing efforts through our combined service offering. We could not be more excited to offer advanced analytics via SqueezeCMM’s platform-agnostic data layer to the 18,000 customers currently using the eFlyerMaker email platform. We believe that this new partnership will attract customers seeking innovative, leading-edge marketing technology tools and could generate a new revenue stream in the coming quarters.”

The strategic partnership includes a combined sales approach in key vertical markets through the incorporation of the SqueezeCMM data layer into eFlyerMaker. “We love the eFlyerMaker platform and so do our customers − from beautiful templates and Photoshop-like editing capabilities to advanced list management and segmentation capabilities powered by a sophisticated machine-learning engine. It’s easy to use, yet also satisfies the requirements of even the most demanding customers,” said Jen Evans, CEO of SqueezeCMM. “We’re also excited about applying Intema’s advances in AI to our already vast dataset and retargeting capabilities.”

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Customers who sign up for eFlyerMaker will now have access to SqueezeCMM’s multi-platform analytics engine. “SqueezeCMM’s taxonomy and retargeting capabilities make it one of the most configurable, cost-effective martech analytics solutions on the market,” said Kat Dodds, CEO of Hello Cool World and winner of the 2019 BC Achievement Community Award. “eFlyerMaker is the first email platform I’ve used that checks all the boxes, from compliance to design and list management. We’re excited to see how having all our digital marketing data in one place affects our budget decisions, and where this partnership can take our marketing!”

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