MCG, whose group of companies include fast growing software and eLearning design business DBLX, is utilising its skills and expertise to offer a new suite of SAAS systems and off the shelf content, following several years of building successful, bespoke platforms under the DBLX brand.

Having demonstrated huge success and impact for an impressive client list including names like Santander, L’Oréal and BT, MCG are set to take their unique offering of cutting-edge learning experiences and platforms to a wider audience as a SAAS solution, launching in Feb 2021. The much-anticipated new brand will be called, Huler (pronounced Hoo-ler) and offers a sensational learning and communication experience ecosystem for organisations of all sizes and budgets, that can be implemented overnight and at scale.

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Huler will disrupt the market by introducing functionality and end user experiences that are vastly superior to existing systems. CEO of MCG, Nicky Hoyland compares the launch to that by Henry Ford:

“This is not just another LMS or LXP; In the words of Henry Ford, if we had asked people what they wanted, they would have said faster horses. With Huler we are going to give them a rocket-ship.  Colleagues are increasingly crying out for the high-end tech experiences that they enjoy in their personal life and, as flexible and remote working continue to trend, they want to feel more connected with their colleagues and organisation. The market is awash with similar brands doing similar things with tweaks to features or design, but with often the same frustrations. We are so excited to share a completely new way of working and what we believe is the platform for the future of work. A Human Experience Platform (HXP) or as we like to call it the Huler experience”

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The launch is underpinned by a multi-million pound investment and widespread interest from leading brands and professionals in the HR industry. Technical development for the system is led by ex-Amazon and Bet365 head of R&D, Dan Macklin, who joined MCG as CTO in March. Dan has recruited an additional team of highly experienced developers to help deliver the project in-line with expectations. With unmatched standards for design and UX set by the DBLX platforms, Huler will no doubt be spectacular. The creative talent is led by Chief Brand Officer, Rich Urwin, renowned for his work with Nike, Red Bull, New Balance and Sky.

Huler will launch globally in February 2021 with high profileexpos in London, Las Vegas, Chicago and Manchester. The road show will kick off at the Learning Technologies Expo London, Europe’s leading showcase of organisational learning technology. 8,500+ delegates are expected to attend the event all of whom will get a first look at Huler, as MCG have booked a sizeable 96 m2 stand that centres the event floor.

DBLX’s bespoke learning solutions will remain a key strategic element for the MCG offering, which is why there has been a huge investment in the additional Huler team. DBLX offers a solution of choice for leading brands with unique needs and requirements.

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