Free Webinar to Show How Brands Can Use Content Marketing to Convert Prospects into Customers Trade Press Services and SmartFinds Marketing will host a free webinar on Wednesday, February 26, 2020 at 2 p.m. EST on “How to Increase Sales with the Power of Content Marketing.” The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39…

Brands Can Target Up to 32% of News Category With Assurances of Brand Safety Amid accelerated news cycles, consumers continue to increase their engagement with trusted news publications. With 94% of brands deploying blacklists to deal with brand safety, and some avoiding the category altogether, overcautious advertisers are likely missing out on targeting these highly-engaged consumers due to outdated fears of brand safety within News content. Analysis from Peer39, the leading provider of page-level intelligence, finds…

Using Google Cloud Vision API, New Creative Solution Optimizes Performance for Creative Ads Jellyfish, a digital partner to some of the world's leading brands, is expanding its digital offerings with the introduction of Optics: Creative Intelligence, an automated creative content analysis tool. The solution utilizes the Google Cloud Vision API to make recommendations for existing video and dynamic ads correlated to performance by automating the process of analyzing a brand's entire creative set. Several brands,…

UpContent, a highly regarded platform that enables marketers to discover, curate and distribute compelling online content to clients, announced today that it has partnered with San Diego-based Shareholders Service Group (SSG) to offer its content marketing solution to the over 1,600 registered investment advisors that do business with SSG. Marketing Technology News: Phillip Lomax, Early Uber Eats Member, to Join MediaScience, Ventures into Neuromarketing “We’re very pleased to be partnering with SSG to offer a content…

Market-Leading Ascend Affiliate Cloud Platform Integration Makes Onsite AI-Personalization Effortless for Growth Marketers Pepperjam, a leading affiliate marketing technology and services provider, announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company’s partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth…

Combines strong heritage in productivity and security innovation -- adopted by 16,000+ customers globally -- machine learning, analytics, and policy engine Egnyte, the leader in cloud content security and collaboration, announced the launch of its next-generation content services platform, delivering a unified approach to content governance, privacy, compliance, and workflow automation for today's digital businesses. Egnyte's new platform leverages machine learning and AI to give companies unprecedented levels of…

DigiPlex, the Nordic leader for innovative, secure and sustainable data centres, was recognised for the quality and effectiveness of its marketing and communications at the Corporate Content Awards in London. The Corporate Content Awards is the only awards event to benchmark and reward corporate storytelling and the use of narrative to all corporate audiences, across owned, earned and bought media. It celebrates those who have created and used content to achieve business goals most effectively. DigiPlex won two awards for…

IBAKATV uses castLabs' DRMtoday, an advanced digital rights management (DRM) licensing service for online and offline scenarios to protect video delivery, and PRESTOplay, software development kits (SDKs) that support the latest player features and standards across multiple platforms. US and Nigeria-based IBAKATV and castLabs have been collaboratively working to implement DRMtoday and PRESTOplay technology into IBAKATV's offering. IBAKATV is a video on demand (VOD) platform that connects viewers worldwide to the best of…

Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue Theta Labs, the leading video delivery network powered by blockchain, announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live…

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands. Many businesses are now turning to on-demand and one-to-one…

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

Influencer April Rudin to Make Guest Appearance at Grapevine6 Reception Grapevine6, a patented social and digital sales engagement platform, announces its partnership with April Rudin and her firm, The Rudin Group, a wealth marketing firm serving the global wealth ecosystem since 2008. The Rudin Group creates differentiated messaging and content strategy to unlock the power of social media and digital channels throughout a financial enterprise -- from CEOs to financial advisors. In recognition of her industry impact,…

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…

Headless Content Management System Leader and Digital Engineering Innovator Plan 2020 Roadshow in U.S. and Europe to Demonstrate New Approach to Digital Experiences Contentstack, a leading content experience platform, announced a strategic partnership with EPAM, a leading global provider of digital platform engineering and software development services. The two companies will deliver a full microservices, API, cloud-native and headless (MACH) solution for global customers who want to create the best digital experiences.…

RateGain, a leader in providing SaaS products for travel and hospitality, announced a multi-year partnership with Leonardo to revolutionize hotel distribution on a global scale. Leonardo, a Jonas Hospitality company, is a leading provider of technology solutions that help people have better travel experiences. The company's core technology has been trusted by the world's largest hospitality brands and technology companies to manage, distribute, and display hotel images for two decades. For Leonardo, this partnership…

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

Cohley, the platform that’s changing the way that top brands and agencies generate and measure content, announced a new $1.5 million round of funding. The round is led by San Francisco-based Right Side Capital, with other participants including Active Capital, a top seed firm for B2B SaaS companies outside of Silicon Valley. “With the rise of social networks, multi-variate testing and the transition to highly personalized marketing, brands and agencies need more content than ever. Cohley is uniquely positioned to…

Award-Winning Over App Has More Than One Million Monthly Active Users; Increases Online and Social Engagement with Stunning Branded Content Creation GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it has entered into a definitive agreement to acquire Over, the company behind the popular Over app that helps entrepreneurs and small businesses grow their brands by easily creating impactful visual content for any platform online. Financial details of the transaction were not disclosed. The Over app…