Qorus and Digital Marketing Content OnDemand (DMC) have partnered to create a single, integrated experience through the Go-To-Market with Microsoft program, which is available to all members of the Microsoft Partner Network Qorus is a sales enablement platform that allows partners to quickly find, customize, and share the marketing and sales content and campaigns they regularly create to amplify their marketing presence to prospective clients, track customer engagement with documents, and gain insight into how customers…

Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution At NRF2021, Acquia announced Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every…

When it comes to marketing and especially media and marketing strategies, influencers are commonly divided into a pyramid consisting of four levels of influencers:  Celebrities with high reach, publishers and bloggers, brand fans and peer influencers. The pyramid also describes the four levels of reach, influence and engagement power the influencers have. The WOM (word of mouth) effect has been proven to have the highest level of influence and it is what most brands wish to achieve. This can be part measured through…

Payload is a brand new CMS that makes complex and globally distributed software dramatically easier and more cost-effective to build JavaScript is the most popular programming language, and it's used by almost every website online. Now, JavaScript developers have Payload - a new, modern, and powerful tool to help them kickstart their projects. Payload is a "headless" CMS. The headless CMS concept has skyrocketed in popularity over the past few years. They allow you to edit and publish content in one place, but use…

Video-powered experience leader predicts increasing demand for financial digital experiences post-pandemic More than 70% of consumers would switch to another financial institution if it provided rich media video content and information through innovative media tools, according to new research from PYMNTS and SundaySky, the leading platform for video-powered experiences. Over the course of the pandemic, people were forced to adopt digital alternatives from their financial institutions, which wasn’t always easy. More than…

BBTV and VEVO are the top music video properties in audience size globally in terms of unique viewers2,3 BBTV Holdings Inc.  a media tech company that uses technology enabled solutions to help content owners become more successful, provides insights into the growth of the company's music content. BBTV achieved 162 billion views across its music content globally, Sept LTM 20201. For the month of September 2020, BBTV's music content achieved 391 million unique viewers2 on par with top music video properties like VEVO…

The collaboration supports Extreme E’s mission to drive awareness around sustainability and climate change Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, together with Base Media Cloud, announced a new six-year agreement with Extreme E through their production partners Aurora Media Worldwide and North One. Extreme E is a sports organization that uses groundbreaking electric SUVs to race in remote parts of the world while raising awareness for climate change. The…

Israeli Startup deepdub brings together high-powered industry executives across entertainment, technology and media with the addition of Kevin Reilly former Chief Content Officer, HBO Max & President, TNT, tbs, truTV deepdub, an AI innovator providing high-quality seamless localization for entertainment content at the click of a button, is excited to announce the addition of Kevin Reilly to their advisory board to guide and scale the organization following their launch into the market. Marketing Technology News:…

Global companies choose ABBYY to transform their business during global crisis; Thrice recognized as a leader by industry analyst firms Driven by the new paradigm of remote working and the need to access and leverage information quicker, ABBYY reported continued strong momentum for its Content Intelligence solutions during 2020. Global organizations ranging from financial services processing SBA PPP loans and transforming finance, transportation and logistics reducing transaction costs, and government agencies accelerating…

Cloud-based deployment security solutions offer scalability, flexibility, and lower cost, finds Frost & Sullivan Frost & Sullivan's recent analysis, Capabilities Integration Shaping the Asia-Pacific Secure Content Management Market (SCM), Forecast to 2024, forecasts that the SCM market is expected to achieve an 11.4% compound annual growth rate (CAGR) to reach $2.2 billion in total web and email security revenues by 2024. Cloud-based deployments are projected to lead growth as more enterprises move their emails to…

H Code, the largest Hispanic digital media company in the U.S, announces the appointment of former mitú creative lead Annie Leal as Head of Content. In her new role, Leal will lead execution on H Code’s editorial and branded content initiatives further scaling the company’s reach. Working under Chief Operating Officer Jennifer White, Leal will drive the expansion of H Code Studio’s offerings on new platforms and formats to provide brands with more creative solutions for reaching multicultural audiences. Leal will also serve…

Dubb, the world's sales-focused video communication platform, has partnered with ActiveCampaign, the leader in customer experience automation (CXA), to let ActiveCampaign users instantly share and track video content in any ActiveCampaign email campaign. Dubb's native integration with ActiveCampaign lets Dubb and ActiveCampaign users directly share screen, webcam, or phone videos. With just a few clicks, users can access a categorized library of pre-recorded videos or record custom videos and insert those videos into…

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter, transforming into an independent, publicly traded media company. Marketing Technology News: Pega Acquires Qurious.io for AI-Powered Speech Analytics As Senior Vice President of Editorial Content Strategy, Clarke will report to…

New features also include fulfillment monitoring capabilities, support for new sales channels and Managed Services for Amazon DSP ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced new platform capabilities and an expansion of services to help brands efficiently manage product data for retailers, monitor fulfillment performance, expand to new channels, and leverage Amazon's demand side platform (DSP) for advertising. "The…

The Roku Channel to Gain Exclusive Original Programming Featuring Biggest Names in Entertainment Roku, Inc. announced that The Roku Channel will become the exclusive place to stream more than 75 premium shows and documentaries that Quibi created in conjunction with Hollywood’s leading studios and production companies. Roku acquired the exclusive global distribution rights to Quibi’s award-winning shows and will make the content available for free on an ad-supported basis in 2021 to all Roku users. “Quibi championed…

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators become more successful, announces the launch of its new Video Comparison analytics solution for content creators of all sizes. BBTV's solutions drove a 19%1 average revenue lift for BBTV content creators year over year from 2018 to 2019, and this new addition to the company's technology suite is expected to assist creators in further augmenting their views and revenue performance. BBTV's new Video Comparison…

 Content agility has taken on new meaning in 2020, as the ability to surface new products and get to market quickly with relevant offers has never been more of an issue for brands and marketers. Our recent report, Experiences Customers Want, highlights the increasing reliance on digital this year. Some 35% of consumers agree that they shop online more than they did before. With 34% of consumers stating they now use more online services generally and 30% saying their online experience is now much more important than it was…