Extending Care without Compromise™ to joint customers of Contentstack Catalysts provides unparalleled post-purchase support to companies embracing the MACH architecture Contentstack, the leading Content Experience Platform (CXP), today announced it is expanding its Care Without Compromise™ program to Catalysts in order to provide joint customers the highest level of post-purchase support. Contentstack Catalysts are partners with complementary technology and like-minded about delivering a high-value solution for customers,…

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a long-term partnership with Sliide, a leading mobile platform that drives engagement and monetization for mobile carriers, OEMs and publishers, powering billions of user interactions. Marketing Technology News: Shaping the Workforce of Tomorrow Under the deal, Taboola will be the exclusive provider of content recommendations across Sliide's offerings, which are embedded within tens of…

Insurance technology provider, Zywave, today announced several enhancements to its industry-leading content platform, Content Cloud, offering expanded customization options, content management capabilities and more robust analytics and reporting. The continual enhancements to Zywave's content offering demonstrate its commitment to providing the best possible tech tools to the insurance industry. Marketing Technology News: Hootsuite and Witness Change Share a Powerful Refugee Perspective Through 1000 Dreams Campaign…

Raga Partners leads diverse investor group that includes Emerson Collective, Lupa Systems, Capital One Ventures, Maywic Select Investments, and GingerBread Capital WaitWhat, which has built one of the most respected award-winning portfolios of premium content and IP across podcasts and other forms of digital media, announced today that it has raised $12 million in Series B funding. Downloaded 70 million times, WaitWhat's media properties have defined entirely new genres in the areas of business (Masters of Scale with Reid…

IMC Toys paves the way as a leader in the industry with its groundbreaking, new Over-The-Top (OTT) platform that combines content with e-commerce. Setting the Kitoons OTT platform apart from other streaming services and making it the first of its kind from a toy brand is its ability to suggest products based on the video being watched and drive viewers directly to retailers. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Set to launch in late June, the platform will initially…

McCormick brings market expertise to drive growth and product innovation Contentsquare, the leader in digital experience analytics, today announced the appointment of James McCormick to Vice President of Product Marketing and Product Strategy. Prior to joining Contentsquare, he was a principal analyst at Forrester Research since 2012. McCormick will report to Chief Product Officer Lucie Buisson, and assume responsibility for Contentsquare’s product innovation to capitalize on the growing market opportunity for…

Netskrt Systems today announced the addition of Steve Miller-Jones to its executive team. Bringing a wealth of experience in content delivery and streaming media, Steve will help further develop and enhance the innovative Netskrt edge Content Delivery Network (eCDN) as Vice President, Product Strategy. Prior to joining Netskrt, Steve held a variety of leadership positions at Limelight Networks where he helped establish Limelight’s focus on streaming internet video. Steve has been active in the CDN industry for over a…

The report evaluates Newgen and 13 other vendors based on strategy, market presence, and current offering Newgen Software, a global provider of digital transformation platform, is pleased to announce that it has been positioned as a 'Strong Performer' in The Forrester Wave™: Content Platforms, Q2 2021, authored by Cheryl McKinnon et al. The Forrester Wave™ evaluated Newgen's OmniDocs Contextual Content Services Platform and 13 other top content platform providers based on 25 criteria grouped into three categories:…

Content has always been the king, and it holds true even today! More than 85% of today's brands use content marketing, but less than half of them do content marketing the right way. Content marketing unfolds a lot of hidden corners of the brand that even seasoned marketers are unaware of. Although content marketing is the need of the hour – your customer wants information, right information at the right time in the right place – and only the perfect content creation makes this possible. See, how a few stellar brands have…

New Cookieless Technology Continues To Fuel Brand Insights for Improved Experiences While Making Customer Privacy The Top Priority To help brands build better digital experiences and establish greater digital trust with customers, Contentsquare, the global leader in digital experience analytics, today announced a cookieless analytics solution that allows teams to access critical revenue insights without any use of cookies. This announcement comes on the heels of a recent $500M Series E round led by Softbank.…

Adlib, the leader in Content Intelligence Cloud solutions, today announced that it has completed the SOC 2 Type I Service Organization Control (SOC 2) audit for its Content Intelligence platform in accordance with the attestation standards established by the American Institute of Certified Public Accountants (AICPA). The certification demonstrates Adlib’s ability to implement critical security policies and prove compliance over an extended period to protect its customers and partners data. Marketing Technology News: Commbox…

Leading lifestyle content destination signs long-term deal with Taboola to grow audiences, engagement and monetization Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has been selected by SHE Media, a digital media company created by and for women with 80 million unique visitors per month, as its exclusive content recommendations provider. SHE Media is part of Penske Media Corporation (PMC) and owns popular destinations including …

Sports betting and online gaming brand goes headless to enable constant digital evolution Contentstack, a leading content experience platform, today announced that William Hill, a global sports betting and online gaming brand, has chosen Contentstack as its core content experience platform, as part of an aggressive strategy to become a digitally led, internationally diverse business of scale built on constant customer-centric innovation. Powered by Contentstack, an entirely rebuilt online portfolio of William Hill…

ICARO Media Group, Inc.,, a global digital media and technology company, announces that it has entered into an agreement with NZN, a Brazilian digital content creation leader. ICARO’s AI-driven personalized media products will deliver NZN’s premium content library of technology, gaming, entertainment and more to over 50 million customers throughout Brazil, including users of leading mobile phone provider TIM Brasil’s newly-launched TIM NEWS app. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to…

Forrester, a globally renowned technology research and advisory firm, identified and assessed the fourteen most significant content platforms, including GRM’s VisualVault. Each platform was evaluated based on a broad range of criteria related to their current offering, overall strategy and presence in the market. The Forrester Wave report recognized GRM’s platform as being well-suited to solve business challenges associated with complex, content rich use cases across industries that include external stakeholder…

9fin, the leading platform for intelligence on the leveraged finance markets, is pleased to announce further additions to its content and analytics team. Caitlin Carey joins as Senior Covenant Analyst while Jack David joins as ESG Analyst. Caitlin's focus is expanding 9fin's Legals product offering. She will leverage 9fin's existing technology platform, comprehensive database of source documents and powerful search tools to broaden coverage of primary high yield and leveraged loan markets, as well as providing…

Advertising Production Resources (APR) - a content creation optimization consultancy that oversees more than $1B+ in global annual production spend - released its 2021 & Beyond Content Creation Trends & Predictions, highlighting many of the major transformations that the production industry underwent during the pressures of the pandemic and how those transformations will continue to affect content creation in the years to come. Marketing Technology News: MarTech Interview with Kevin O’ Farrell, Associate…

According to analyst report, "OpenText has a strong focus on integration with essential employee productivity and enterprise applications" OpenText™, today announced OpenText™ Extended ECM has been named a leader by Forrester in The Forrester Wave™: Content Platforms, Q2 2021. OpenText received the highest possible scores in the criteria of support for team or project workspaces, packaged applications, integration and interoperability, and lifecycle management. Marketing Technology News: YouCam Apps Kicks Off Summer with…

Subnation Media, an entertainment holding company focused on the culture of gaming and lifestyle of esports, and C21 Media’s Content Canada, the leading platform and events producer promoting Canada’s role in the global content market,  announced the phase one lineup for Gaming Video Content Connect (GVC Connect). The inaugural event will take place virtually from June 21-25 and feature executives from TikTok, Super League Gaming, Turner Sports, and Subnation. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech…

Laserfiche — the leading SaaS provider of intelligent content management and business process automation — has been named a Strong Performer in The Forrester Wave™: Content Platforms, Q2 2021. Laserfiche was one of 14 vendors evaluated based on the strength of its strategy and current offering. Laserfiche earned the highest rating possible in the criteria of Packaged Applications, Developer Support, Content Generation Services and Execution Roadmap. According to the report, " roadmap and cloud-first product vision equip…