iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

Grapevine6, a mobile-first enterprise content engagement platform for digital selling has been named “2020’s Most Outstanding Content Engagement Platform - USA”   The company is featured here in the March issue of Corporate Visions (CV) Magazine, published by AI Global Media. Grapevine6 was selected “2020’s Top Content Engagement Provider” based on their consistent proven track record as an innovator in content driven sales enablement.  This award is part of the 2020 Corporate Excellence Awards, a merit-based awards program…

American online learning platform Coursera has hired Dr. Betty Vandenbosch as its new Chief Content Officer. Betty replaces Dil Sidhu, who is heading back to the UK to be with family. The new Chief Content Officer will join the company effective 13 April 2020. In March, Coursera reached an important milestone. It now boasts of 50 Million registered online learners, who access a vast catalog of top-quality and stackable learning content from the leading university and industry partners. The online learning…

New capabilities deliver collaboration services, enhanced governance and federated policy administration, and streamlined content distribution ASG Technologies, a leading provider of solutions for the information powered enterprise, unveiled the newest version of its content services platform, Mobius 10.1. This release advances ASG’s commitment to help enterprise and midsize firms manage and govern the explosive growth of their information while accelerating their business transformation success. Mobius 10.1 helps…

Leading Personal and Enterprise Platforms, Zest and UpContent, Integrate to Offer the Best of Community and AI-led Content Curation Strategies With over 70 million new articles written each month, and 27 million shared digitally each day (Brandwatch), marketers, influencers and thought leaders need help to cut through the noise and curate quality content. Two companies, Zest and UpContent, each of which have developed leading solutions to address this challenge are partnering to make it even easier for their…

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

Positioned highest for 'ability to execute' for the third consecutive year NewsCred, the world’s leading enterprise Content Marketing Platform solution, announced it has once again been recognized as a "Leader" in the Gartner “Magic Quadrant for Content Marketing Platforms." This marks three years in a row that NewsCred has been placed highest for "ability to execute" in the Leaders quadrant. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis “To…

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

Questionmark, the leading provider of enterprise-grade assessment software, is now offering Questionmark Thinking Skills by Cambridge Assessment, a world-class critical thinking and problem-solving skills assessment. This is the first part of a new offer from Questionmark, in which they will provide the content as well as the platform for assessment. Unlike more general verbal and numerical reasoning tests, Questionmark Thinking Skills specifically and effectively measures critical thinking and problem-solving abilities.…

The Demandbase app within Uberflip’s CEP will enable marketers to dynamically personalize content destinations for ABM programs at scale Uberflip, the leading cloud-based content experience platform (CEP), and Demandbase, the leader in Account-Based Marketing (ABM), announced a Demandbase app within Uberflip’s CEP that will enable marketers to dynamically personalize content destinations for ABM programs at scale. As successful ABM efforts rely on delivering a single, unified message to one account at a time, adopting…

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Konnect's DICE Platform to serve MX Player with a wide range of compelling international entertainment tv & film content MX Player, the Indian entertainment steaming platform for video, audio, music and games, owned by Times Internet Ltd and Chinese technology firm Tencent, has signed a two-year deal with Konnect Digital, a leader in media-tech solutions, to source, access and licence a range and wide variety of entertainment content via DICE, Konnect's digital online content marketplace. Under the deal, MX Player…

Boston-based developer of machine learning-powered knowledge management platforms launches a new service to help organizations solve their hardest search and content aggregation challenges Northern Light announced it is applying its expertise in enterprise search, content aggregation, and machine learning to create custom solutions that enable organizations to address their toughest knowledge management challenges. Custom project work represents an additional line of business for Northern Light, which for nearly 20…

Pass the time and lift your spirits during work and school shutdowns; choose from 50,000+ songs to sing The Singing Machine Company, Inc.- the North American leader in home karaoke consumer products - announced it will be giving away free access to its Singing Machine Mobile Karaoke App’s entire catalog of over 50,000 songs for 30 days. Gary Atkinson, Company CEO, commented, “At Singing Machine, we believe in the power of creating joy through music and bringing families together. With the global pandemic, our thoughts are…

New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear in Coronavirus and epidemic-related content. This new protection gives advertisers the ability to fine-tune their brand safety…

A new over-the-top streaming experience will deliver engaging video programming around the world for people serious about video Brightcove Inc., the leading global provider of cloud services for video, announced that due to the global COVID-19 pandemic and to protect the health and safety of its customers, employees, and broader community, its PLAY 2020 event will not have a physical component in Boston this year. Instead, Brightcove will launch PLAY TV, an innovative, over-the-top streaming experience with the most,…

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020 With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council. Marketing Technology News: Kimble PSA Now…

Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that as part of its effort to eliminate confusion and promote enhanced purchase practices surrounding Automated Content Recognition (ACR) in the ad tech market, it has introduced an ACR Buyer’s Guide and accompanying Workbook for brands who are trying to buy smart TV viewership data intelligently. “We’ve got the trust of some big brands who came to us for omnichannel plans, and because we have…

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…