Yext’s artificial-intelligence-ready data structure will enable Morgan Stanley to create and relate important information about its vast network of individual financial advisors, advisory teams, and branches. The Yext Knowledge Engine will power over 15,000 advisor websites, maximizing their visibility in search, integrating with CRM, event management, and other capabilities, and facilitating conversational AI via voice assistants and chatbots to provide direct, accurate answers about Morgan Stanley Financial Advisors for an excellent customer experience.

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“AI-powered services have transformed the way people search for financial services, making it vital for financial advisors to provide direct answers everywhere consumers are looking,” said Howard Lerman, Founder and CEO of Yext. “We’re proud to put Morgan Stanley Financial Advisors in control of the facts about them online, so that they can easily provide accurate answers to complex consumer questions and win more business.”

“A sophisticated digital presence is an absolutely critical component of a potential clients’ shopping process,” said Naureen Hassan, Chief Digital Officer for Morgan Stanley Wealth Management. “In fact, 62%* of respondents to a recent survey said that online information is influential to who they hire as a Financial Advisor.”

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By maintaining current page design on the front end and using the Yext Knowledge Engine for their backend Pages management technology, Morgan Stanley Financial Advisors will now be able to quickly and seamlessly engage with clients and prospects in the moments that matter.

Yext, Inc., is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

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