Pitney Bowes and Accenture Team to Help Clients Take Advantage of Intelligent, Data-Driven Solutions

Pitney Bowes Inc. and Accenture are extending their collaboration under a new agreement that enables Accenture Applied Intelligence to apply the full library of Pitney Bowes’ data assets to develop new intelligent solutions and evolve existing solutions for clients. At the same time Accenture Applied Intelligence and data services solutions will expand the capabilities of Pitney Bowes Spectrum Services by broadening its advanced analytics functionality.

“The collaboration with Pitney Bowes enables us to further develop existing solutions and create all-new intelligent, data-driven solutions, which help clients to understand and react to the needs and demands of customers, workforces, suppliers, partners, and competitors.”

Pitney Bowes’ data assets span location intelligence and geospatial capabilities which include but aren’t limited to: addresses, points of interests, businesses located in multitenant locations, proximity to hazards, and neighborhood boundaries. Accenture can apply those data assets across a range of use cases such as financial services transaction traceability and pattern recognition, customer insights, marketing segmentation, social barriers to health, and insurance underwriting risk management process improvement.

Marketing Technology News: Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Accenture and Pitney Bowes have already developed an application that helps financial services companies make more precise underwriting decisions, which combines data from Pitney Bowes with advanced analytics and visualization capabilities from Accenture Applied Intelligence.

“We help our clients create competitive value from data and deliver actionable insights at the time and place of need to achieve measurable outcomes,” said John Matchette, a senior managing director at Accenture Applied Intelligence. “The collaboration with Pitney Bowes enables us to further develop existing solutions and create all-new intelligent, data-driven solutions, which help clients to understand and react to the needs and demands of customers, workforces, suppliers, partners, and competitors.”

Marketing Technology News: Loop Media, Inc. Launches Loop TV for Commercial Businesses

Mark Taylor, senior vice president, Pitney Bowes Software & Data Channel, said, “We’re looking forward to helping Accenture bring insight-led solutions to clients that combine their data-driven consulting capabilities with our data services and geospatial technologies.”

Marketing Technology News: First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged, Says BBB