Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from AccuWeather, Amazon Advertising, Google, IBM Watson Advertising, LiveRamp, Meredith Corporation, Rakuten Marketing, Samsung Ads, and Xandr

IAB, the national trade association for the digital media and marketing industries, announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization’s Board of Directors. Young has served as the board’s Vice Chairman since February 2019. New to the board is Kirk McDonald, Chief Business Officer at Xandr, who was elected to serve as the 2020 Vice Chairman, as part of the executive committee.

“My term as IAB’s Vice Chairman has been a deeply satisfying experience, and I am honored to have been elected Chairman of our industry’s most dynamic, most inclusive trade group,” said Young. “In recent years, we’ve worked hard to unite different parts of the digital ecosystem under one umbrella and we’ve made significant progress. At this pivotal time of change in our media ecosystem, IAB is the only organization that can bring together such a diverse group of stakeholders and provide the technical leadership the industry needs.”

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IAB’s latest roster of board members features 11 new representatives, including leaders from two major brands—ThirdLove Co-Founder and Co-CEO David Spector, and General Motors Global Chief Marketing Officer Deborah Wahl. Their addition brings the board’s brand representation to three members, expanding IAB’s commitment to addressing the business needs of the thriving direct brand economy.

Joining McDonald, Spector, and Wahl, new members of the IAB Board of Directors are:

• Alysia Borsa, Chief Business and Data Officer, Meredith Corporation
• Eric Danetz, Chief Business Officer, AccuWeather
• Tom Fochetta, Vice President, Samsung Ads
• Anneka Gupta, President and Head of Products and Platforms, LiveRamp
• Jeremy Hlavacek, Chief Revenue Officer, IBM Watson Advertising
• Ryan Mayward, Global Head of Agency Development, Amazon Advertising
• Prabhakar Raghavan, Senior Vice President, Google
• Julie Van Ullen, Managing Director, U.S., Rakuten Marketing

“With more than two decades of experience across award-winning agencies and major global publishers, Troy Young offers IAB a unique perspective alongside his extraordinary talent for serving a range of constituencies, from premium publishers, to cutting-edge technology providers, to the world’s most vibrant brands,” said Randall Rothenberg, CEO, IAB. “In an industry where commerce, media, and advertising are increasingly convergent, the depth and breadth of Troy’s experience makes him the perfect person to lead our Board of Directors into the future.”

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The re-elected and continuing members of the IAB Board of Directors are:

• Krishan Bhatia, Executive Vice President, Business Operations and Strategy, NBCUniversal (IAB Executive Committee)
• Rick Erwin, CEO, ALC
• Konrad Feldman, Founder and CEO, Quantcast
• Rita Ferro, President, Disney Advertising Sales, The Walt Disney Company (IAB Executive Committee)
• Gina Garrubbo, President and CEO, National Public Media (IAB Executive Committee)
• Rajeev Goel, Co-Founder and CEO, PubMatic
• Jeremi Ann Gorman, Chief Business Officer, Snap, Inc.
• Chris Guenther, Senior Vice President and Global Head of Programmatic, News Corp
• Steve Horowitz, President, Ziff Davis
• Jesse Horwitz, Co-Founder and Co-CEO, Hubble Contacts
• Julie Jacobs, Executive Vice President and General Counsel, Verizon Media
• Craig Kostelic, Chief Business Officer, Media and Partnerships, Condé Nast
• Katie Kulik, Executive Vice President, Global Digital Sales, ViacomCBS
• Seth Ladetsky, Senior Vice President, Sales and Client Partnerships, WarnerMedia
• Danielle Lee, Global Vice President, Partner Solutions, Spotify
• Jean-Phillippe (JP) Maheu, Vice President, Client Solutions, U.S., Twitter (IAB Executive Committee)
• Peter Naylor, Senior Vice President and Head of Advertising Sales, Hulu
• Kim Norris, Group Vice President, Digital and Advanced Advertising Sales, Spectrum Reach (IAB Executive Committee)
• Marian Pittman, Executive Vice President, Cox Media Group (IAB Executive Committee)
• Penry Price, Vice President, Marketing Solutions, LinkedIn
• Joy Robbins, Chief Revenue Officer, The Washington Post
• Randall Rothenberg, CEO, IAB (IAB Executive Committee)
• Nada Stirratt, Vice President, North America, Global Business Group, Facebook
• Seb Tomich, Global Head of Advertising and Marketing Solutions, The New York Times
• John Trimble, Chief Revenue Officer, Pandora
• Rik van der Kooi, Corporate Vice President, Microsoft Advertising (IAB Executive Committee)
• Troy Young, President, Hearst Magazines (Chairman of the Board – IAB Executive Committee)
• Joe Zawadzki, CEO, MediaMath

Ex-officio members include:

• Miranda Dimopoulos, Regional CEO, IAB SEA+India
• Townsend Feehan, CEO, IAB Europe
• Stu Ingis, Partner, Venable LLP (Secretary)
• Rich LeFurgy, General Partner, Archer Advisors
• David Moore, CEO, BritePool
• John Toohey, Vice President, Finance, Cumulus (Treasurer)

The new board slate was released at the 2020 IAB Annual Leadership Meeting at the JW Marriott Desert Springs Resort and Spa in Palm Desert, CA.

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