beaconsmind AG , a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, has contracted BFL Group as a new client. The company, headquartered in the United Arab Emirates (UAE), is one of the world’s leading off-prize retailers in the fashion, gaming and household goods sectors. Under the umbrella of the BFL Group are brands such as “Brands For Less”, “Toys For Less”, “Homes For Less” and “Mumuso”. In addition, BFL Group is the exclusive premium partner of Tchibo in the MENA region. The location-based marketing and analytics solution from beaconsmind will initially be used in several stores in the United Arab Emirates. In the near future, the use of beaconsmind’s solutions will be extended to BFL Group’s brick-and-mortar shops in the company’s other country markets. In total, the BFL Group and its brands have around 80 stores in the UAE, Lebanon, Oman, Qatar, Kuwait and Malta.

The cooperation with the BFL Group came about through beaconsmind’s partnership with the Seed Group, a company of The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, a member of the ruling family of Dubai. Through this partnership, beaconsmind gains direct access to companies and business contacts of the royal family in the UAE and the MENA region and can thus further promote its growth in these regions.

Marketing Technology News: Cavai Appoints Mats Persson as CEO

beaconsmind supports BFL Group in linking its offers in brick-and-mortar retail with those in online retail by connecting the BFL mobile app with the beaconsmind Suite software. With the beaconsmind solution, BFL Group can increase cross-selling and offer customers tailored offers based on their purchase and visit history at the point-of-sale via new interaction and communication channels. The personalisation of the offers strengthens customer loyalty and improves the customer experience. BFL Group also benefits from all location-based data from its app users, enabling it to respond to customer wishes directly in the store or to anticipate market trends and react to them with appropriate offers.

Max Weiland, Chief Executive Officer of beaconsmind: “Only a few weeks after we strengthened our sales team in Middle East and India among others, we can already report a significant new client success. The BFL Group is already one of the world’s leading off-prize retailers and continues to expand. We are very pleased to be able to accompany them and provide dynamic growth impulses with our solutions.”

Ayman Beydoun, Chief Operating Officer of BFL Group: “Technologies have always shaped the retail sector and at BFL Group we are open to new technologies to serve our business and customers alike. With beaconsmind’s solution, we are committed to opening a new marketing channel within our omnichannel mix, to better reach our app users and improve their shopping experience. We believe in a customer`s first strategy and with a local, targeted customer approach we are able to offer even more benefits and shopping excitement to our customers in our stores based on their preferences.”

Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix