Cognitiv NeuralMind Named Finalist in Effective Marketing Awards Competition

Cognitiv, the leading provider of deep learning AI for marketers, has been named as a finalist in Masterclassing Awards’ 2021 Effective Digital Marketing Awards. NeuralMind, Cognitiv’s core platform, has been selected in the Most Effective Tech Platform category. The awards, now in their fifth year, celebrate excellence in digital marketing across 24 categories. Winners in last year’s competition included SEAT, Pizza Hut, Médecins Sans Frontières, The Very Group and Audi. Winners will be announced at a virtual ceremony on July 9th.

Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals

“Deep learning and artificial intelligence are becoming more and more a part of our everyday lives, driving innovation everywhere from the grocery store and facial recognition on our phones to our cars,” said Cognitiv’s CEO and Co-Founder Jeremy Fain. “At Cognitiv, we are the first company to use this technology for marketers, giving them a solution to drive success across all of their digital channels.”

Cognitiv’s NeuralMind platform is capable of automatically building custom algorithms that simultaneously consider the user, the context, the message and the campaign objectives. By combining a marketer’s first-party data with Cognitiv’s unqiue data assets, NeuralMind can continuously train algorithms that offer bespoke solutions to marketers’ business challenges. Whether marketers are looking to improve or reduce the costs of customer acquisition, optimize their advertising at scale or find previously untapped audience clusters, NeuralMind can deliver.

Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

“We are delighted to have been recognized among many other innovative tech platforms for our contribution to the marketing ecosystem,” added Fain. “We are always searching for ways to demonstrate the value that deep learning brings to marketers – and as we continue to evolve our core platform and add new solutions to address deep-seated marketing problems, we look forward to showcasing further just what deep learning can do.”

Through the science of deep learning, NeuralMind synthesizes user journey data to deliver unified optimization that can be applied across any industry or vertical. Cognitiv’s innovative performance solutions have been shown to be significantly more effective than other similar products on the market, thus enabling clients to deliver engaging ad experiences proven to convert at scale.