Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company is shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the Most Effective Retail Campaign and Most Effective Attribution Solution categories. The Masterclassing Effective Digital Marketing Awards are selected by a judging panel of leading global brand marketers and celebrate distinction in digital marketing across 28 categories.
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Both awards honor Simpli.fi’s collaboration with a large full-service agency to run a strategic location-based advertising campaign for a major grocery retailer with the goal of driving more business to over 300 stores nationwide and increasing the average purchase price from existing customers.
The grocer utilized Simpli.fi’s advanced Geo-Fencing technology to precisely target customers after they left the store to promote repeat business. Additionally, the advertiser tapped into Simpli.fi’s advanced Addressable solutions to reach new customers across all devices at the household-level based on proximity to the brand’s storefronts across the country. Simpli.fi’s Geo-Fencing solution was also used to conquest competitors’ shoppers and redirect them to the brand’s storefronts, further increasing foot traffic volume. The campaign succeeded with an average Cost Per Visit (CPV) of $4.48 and a reach of 24,236,670 unique users. In total, the brand measured a combined 119,448 incremental store visits resulting from the campaign.
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“We are excited to be named a finalist in two categories for the Masterclassing 2021 Effective Digital Marketing Awards and honored to be recognized among some of the top global marketing campaigns and solutions,” said Ryan Horn, SVP of Marketing at Simpli.fi. “Our granular attribution capabilities and unique location-based targeting technologies provides national brands with a scalable solution for localized advertising without sacrificing precision. This campaign exemplifies the impact Simpli.fi can have in helping our clients achieve measurable results.”