location-based advertising

Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company is shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the Most Effective Retail Campaign and Most…
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InMarket utilized its consumer intelligence and real-time activation capabilities to help leading brands drive engagement in the new normal InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an…
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The global indoor location-based services (LBS) market size is anticipated to reach USD 18.74 billion in the year 2025. It is anticipated to register 43.3% CAGR during the forecasted period, 2019 to 2025. This can be attributed to the…
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DoubleVerify integrates Fraud, Brand Safety, Contextual, and Viewability capabilities with TabMo’s Hawk DSP platform DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a…
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InMarket received the highest rating across an initial set of audiences over a variety of categories, and partners with Location Sciences for ongoing audience certification InMarket, the leader in 360-degree consumer intelligence and…
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Mired in uncertainty due to COVID-19, these brands adapted their strategies to meet changing consumer needs and surging demand, resulting in massive success on the InMarket platform InMarket, the leader in 360-degree consumer…
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New Proprietary Software Utilizes GPS to Create Targeted Advertising that Attracts Geographically Appropriate Customers Award-winning global integrated agency Jacob Tyler Brand + Digital Agency announced the launch of its proprietary…
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OmniSci Platform Allows Leading Multinationals in Retail, CPG, Automotive, and Financial Services to Visualize and Explore Massive Amounts of Location-Based Data in Milliseconds InMarket, the leader in 360-degree consumer intelligence and…
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Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many…
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The former Catalina Executive to provide world-class advisory leadership as InMarket continues aggressive growth trajectory InMarket, the leader in 360 degree consumer intelligence and real-time activation, announced that Todd Morris,…
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Shoppers Are Receptive to Location-based Advertising Valassis, the leader in marketing technology and consumer engagement, today released new research highlighting consumer sentiment about today’s advertising landscape, as well as how…
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Simpli.fi's CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of Creativity was a big hit, like all its previous editions. A week has passed since its conclusion, yet the…
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