New Proprietary Software Utilizes GPS to Create Targeted Advertising that Attracts Geographically Appropriate Customers
Award-winning global integrated agency Jacob Tyler Brand + Digital Agency announced the launch of its proprietary location-based advertising platform. The cutting-edge, scalable marketing tool allows businesses to target and geofence specific geographic regions when creating campaigns, ultimately driving geographically appropriate consumers to their businesses.
Using geofencing technology, brands of all sizes – from startups to large enterprises – can create custom, targeted and flexible campaigns quickly and efficiently. Whether the campaign is designed to pinpoint consumers who work or live in a certain area, or to target individual devices within a certain geographic location or POI (point of interest), Jacob Tyler’s geofencing platform ensures their clients’ messaging is reaching their targeted audience. Clients can use the tool to deploy an existing creative campaign, or they can engage Jacob Tyler for additional creative services as needed.
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“As the marketing and digital media landscape continues to change, we must constantly evolve our client offerings to address the current environment,” said Les Kollegian, CEO and chief creative officer at Jacob Tyler. “Now more than ever, marketers need to think about reaching people where they are, and this platform helps them do just that. Geofencing is another tool in our arsenal that can help our clients reach their business goals efficiently and effectively.”
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As one example of how the platform can be used, a local restaurant business recently sought Jacob Tyler’s expertise to help get the word out that they were open during the COVID-19 pandemic. Jacob Tyler quickly created a campaign targeting consumers within a one-mile radius, delivering a mobile advertisement with a direct link to place a to-go order. This tailored campaign resulted in an increase in engagement and raised awareness of the business among the local community. Jacob Tyler also worked with a CPG company to target potential customers within a one-day shipping radius, serving up ads and a call-to-action to those consumers when they visited certain grocery stores.
“The beauty of this platform is that it works with both small and large budgets—and with one-time or recurring campaigns,” says Kollegian. “And the best part is that you own the data, not Google. This means that you can continue to market to those warm leads who have seen or clicked but didn’t convert. It’s a great way to build brand equity over time and create future marketing efficiency.”
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