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WISMOlabs Reports on The Dramatically Shifting eCommerce Landscape During the COVID-19 Pandemic

WISMOlabs Releases New Infographic Showing eCommerce Trends in 2020 "We compared year over year performance across dozens of verticals across hundreds of retailers," says Dmitri Rassadkine, President of WISMOlabs. "Different verticals and business categories display an increase of more than 600% amid COVID-19, while some suffer much more dramatic losses. Businesses within the same vertical display different performance due to their marketing and messaging. This is where the WISMOlabs post-purchase customer experience…

Blackbaud Customers Around the World Rely on Technology to Support COVID-19 Research and Innovation

Higher education and healthcare institutions turn to Blackbaud solutions to power fundraisers for COVID-19 vaccines, lifesaving equipment Blackbaud, the world's leading cloud software company powering social good, is supporting key higher education and healthcare institutions around the world with the technology needed to effectively fundraise for COVID-19 research and essential equipment, including potential vaccine breakthroughs, low-cost ventilator production and methods to treat the virus and slow its spread.…

IntelePeer Announces Program to Assist Small Businesses with COVID-19 Recovery

Company is committing over a quarter of a million dollars for small businesses to have access to communications services as they resume operations IntelePeer, a leading Communications Platform as a Service (CPaaS) provider, announced today the launch of its Small Business Recovery Program. The company is offering over a quarter of a million dollars to assist small businesses across the country communicate with their customer bases as states begin to ease COVID-19 restrictions and closures. Marketing Technology News:…

Parks Associates: 15% of US Broadband Households Report Increase in Telehealth Service Usage as a Result of COVID-19 Pandemic

Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending data at its 7th annual Connected Health Summit: Consumer…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

Bright Pattern Contact Center Deployed by Large Financial Institution to Support Paycheck Protection Program Amid COVID-19 Pandemic

Bright Pattern is helping one of the largest US banks support small business clients navigate this challenging time with the launch of its Paycheck Protection Program Bright Pattern, a leading provider of AI-powered cloud contact center software, announced today that it was chosen by a major financial services institution to support the transition from traditional brick-and-mortar call centers to a virtual contact center with a remote workforce. This US-based financial service institution has always put the safety of…

Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

HERE Offers SMEs Free Delivery Tool to Meet Demands of COVID-19

To meet unprecedented customer demand in the context of the COVID-19 pandemic, HERE Technologies is releasing a new route planning tool that helps SMEs optimize the delivery of goods and services. HERE WeGo Deliver allows businesses to plan and dispatch a delivery service without software development or implementation costs. Employees at HERE Technologies, a leading location data and technology platform, created HERE WeGo Deliver as a give back opportunity, based on the company’s work across the global transport and…

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

World Health Organization and Yext Collaborate to Answer COVID-19 Questions Online

The WHO's COVID-19 webpage will feature a search bar powered by Yext Answers, where site visitors can access official information about COVID-19 Yext, Inc., the Search Experience Cloud company, announced its collaboration with the World Health Organization to integrate Yext's site search product, Yext Answers, into the WHO's COVID-19 webpage. The WHO collaborates with international governments and organizations, including the United Nations, foundations, research institutions, private sector companies,…

5WPR Poll Shows Shift in Social Media Interests due to COVID-19

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has released data from a poll that shows a prominent change in social media behavior during the pandemic. The poll was conducted on April 14, 2020 during the firm's webinar titled, "The Future of Social & Influencers: During & Post Pandemic," and was taken by 77 participants. Notable results are as follows: 77% are more active on social media since the stay at home orders went into place 52% would prefer to see influencers post…

eTargetMedia Announces Brands are Shifting Email Tactics During Covid-19 and Increasing Online Sales

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that their email customers are seeing email success during the COVID-19 crisis by shifting email tactics. The COVID-19 pandemic is pushing brands to connect digitally and email marketing is offering a perfect opportunity for marketers to reach their customers. With people stuck in their…

SOCIAL CHAIN Announces Major Acquisition as It Shakes off COVID-19 While Also Announcing Its First Full Year Forecast of $220 Million…

Social Chain completes majority acquisition of California based performance marketing specialist A4D Social Chain announces first full year forecast as a publicly listed company Forecast for 2020 is profitable despite COVID-19 crisis: $9 million EBITDA Forecast turnover at $220 million before additional acquisitions CEO Steven Bartlett: “Over the last few years we have managed to steer our company towards sustainable and profitable growth” THE SOCIAL CHAIN AG is on the verge of its…

Price Conscious Consumers Tap Into Coupons and Vouchers During COVID-19

Brands can acquire new customers during the pandemic by offering value and rewarding loyalty According to data from Rakuten Advertising’s UK affiliate network, orders from coupon and voucher publishers increased by 52% from early February to early April 2020. Deal sites have also been thriving with a significant spike as the UK entered lockdown; orders increased by 173% between February and April. The research shows consumers are turning to online and cost-conscious shopping due to the coronavirus pandemic.…

Velotrade Selects Dun & Bradstreet’s Data and Analytics Tools to Bolster Business Growth in the Face of COVID-19 Crisis

Velotrade, a web-based invoice financing service provider, has turned to Dun & Bradstreet, a global leader in commercial data and analytics, to use its global database to enable comprehensive, real-time analysis of customer finances and support new business generation. Velotrade is utilising D&B Credit and D&B Hoovers to maintain momentum in the challenging business environment and incipient global recession that has been triggered by the Covid-19 virus. “Our role is to provide the trade finance…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

How to Survive the COVID-19 Crisis in the Online Ad Industry

New rules and limitations that were imposed in order to fight the proliferation of COVID-19 have disrupted the sustainability of numerous offline businesses. However, the coronavirus crisis's impact on the retail and e-commerce industries is rather mixed.  Some retailers – such as Amazon – have benefited from the outbreak's short-term effects, reporting increased sales figures as consumer trends are shifting from offline to online purchases. However, despite the growth of e-commerce purchases in some areas, the…

New Movember Survey Results Show More Conversations Are Needed for Men Who Are Struggling During COVID-19

The global men's health charity releases new digital tool to better enable conversations as survey results show 42% of U.S. men surveyed said no one had asked how they were coping According to new research, 88% of U.S. men surveyed found it helpful when people ask if they're having a difficult time. Yet nearly half (42%) say no one has asked how they're coping during the COVID-19 pandemic. These figures, released today by global men's health charity Movember, explore the impact of COVID-19 on social connections. They…

BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue

Company aims to drive additional 10% of online revenue with new channel through focus on one-to-one messaging BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers looking to boost e-commerce revenue to offset losses due to COVID-19. Working with companies like Samsonite and Sonos, BounceX’s proprietary technology has helped top e-commerce companies and publishers unlock on…

Get Back To Work Safely In The COVID-19 Crisis – Free eLearning

First Response Training International has released a free eLearning course designed to help businesses get back up and running as lockdowns ease First Response Training International announces new Free Airborne Pathogens eLearning Course for the workplace. As restrictions on businesses start to ease, we all want to get back to work and start generating revenue again. However, we must proceed with caution. COVID-19 is still with us, so it is vital to ensure that both employers and employees are equipped with the proper…