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Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

HERE Offers SMEs Free Delivery Tool to Meet Demands of COVID-19

To meet unprecedented customer demand in the context of the COVID-19 pandemic, HERE Technologies is releasing a new route planning tool that helps SMEs optimize the delivery of goods and services. HERE WeGo Deliver allows businesses to plan and dispatch a delivery service without software development or implementation costs. Employees at HERE Technologies, a leading location data and technology platform, created HERE WeGo Deliver as a give back opportunity, based on the company’s work across the global transport and…

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

World Health Organization and Yext Collaborate to Answer COVID-19 Questions Online

The WHO's COVID-19 webpage will feature a search bar powered by Yext Answers, where site visitors can access official information about COVID-19 Yext, Inc., the Search Experience Cloud company, announced its collaboration with the World Health Organization to integrate Yext's site search product, Yext Answers, into the WHO's COVID-19 webpage. The WHO collaborates with international governments and organizations, including the United Nations, foundations, research institutions, private sector companies,…

5WPR Poll Shows Shift in Social Media Interests due to COVID-19

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has released data from a poll that shows a prominent change in social media behavior during the pandemic. The poll was conducted on April 14, 2020 during the firm's webinar titled, "The Future of Social & Influencers: During & Post Pandemic," and was taken by 77 participants. Notable results are as follows: 77% are more active on social media since the stay at home orders went into place 52% would prefer to see influencers post…

eTargetMedia Announces Brands are Shifting Email Tactics During Covid-19 and Increasing Online Sales

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that their email customers are seeing email success during the COVID-19 crisis by shifting email tactics. The COVID-19 pandemic is pushing brands to connect digitally and email marketing is offering a perfect opportunity for marketers to reach their customers. With people stuck in their…

SOCIAL CHAIN Announces Major Acquisition as It Shakes off COVID-19 While Also Announcing Its First Full Year Forecast of $220 Million…

Social Chain completes majority acquisition of California based performance marketing specialist A4D Social Chain announces first full year forecast as a publicly listed company Forecast for 2020 is profitable despite COVID-19 crisis: $9 million EBITDA Forecast turnover at $220 million before additional acquisitions CEO Steven Bartlett: “Over the last few years we have managed to steer our company towards sustainable and profitable growth” THE SOCIAL CHAIN AG is on the verge of its…

Price Conscious Consumers Tap Into Coupons and Vouchers During COVID-19

Brands can acquire new customers during the pandemic by offering value and rewarding loyalty According to data from Rakuten Advertising’s UK affiliate network, orders from coupon and voucher publishers increased by 52% from early February to early April 2020. Deal sites have also been thriving with a significant spike as the UK entered lockdown; orders increased by 173% between February and April. The research shows consumers are turning to online and cost-conscious shopping due to the coronavirus pandemic.…

Velotrade Selects Dun & Bradstreet’s Data and Analytics Tools to Bolster Business Growth in the Face of COVID-19 Crisis

Velotrade, a web-based invoice financing service provider, has turned to Dun & Bradstreet, a global leader in commercial data and analytics, to use its global database to enable comprehensive, real-time analysis of customer finances and support new business generation. Velotrade is utilising D&B Credit and D&B Hoovers to maintain momentum in the challenging business environment and incipient global recession that has been triggered by the Covid-19 virus. “Our role is to provide the trade finance…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

How to Survive the COVID-19 Crisis in the Online Ad Industry

New rules and limitations that were imposed in order to fight the proliferation of COVID-19 have disrupted the sustainability of numerous offline businesses. However, the coronavirus crisis's impact on the retail and e-commerce industries is rather mixed.  Some retailers – such as Amazon – have benefited from the outbreak's short-term effects, reporting increased sales figures as consumer trends are shifting from offline to online purchases. However, despite the growth of e-commerce purchases in some areas, the…

New Movember Survey Results Show More Conversations Are Needed for Men Who Are Struggling During COVID-19

The global men's health charity releases new digital tool to better enable conversations as survey results show 42% of U.S. men surveyed said no one had asked how they were coping According to new research, 88% of U.S. men surveyed found it helpful when people ask if they're having a difficult time. Yet nearly half (42%) say no one has asked how they're coping during the COVID-19 pandemic. These figures, released today by global men's health charity Movember, explore the impact of COVID-19 on social connections. They…

BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue

Company aims to drive additional 10% of online revenue with new channel through focus on one-to-one messaging BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers looking to boost e-commerce revenue to offset losses due to COVID-19. Working with companies like Samsonite and Sonos, BounceX’s proprietary technology has helped top e-commerce companies and publishers unlock on…

Get Back To Work Safely In The COVID-19 Crisis – Free eLearning

First Response Training International has released a free eLearning course designed to help businesses get back up and running as lockdowns ease First Response Training International announces new Free Airborne Pathogens eLearning Course for the workplace. As restrictions on businesses start to ease, we all want to get back to work and start generating revenue again. However, we must proceed with caution. COVID-19 is still with us, so it is vital to ensure that both employers and employees are equipped with the proper…

Chatly Webinars Teach Brands How to Drive Sales in a Post-COVID-19 China

Enterprise WeChat management platform Chatly is hosting two free webinars over the next few weeks in its continued effort to help brands learn how to adapt their China business strategies in response to COVID-19. "In March, we were focused on keeping brands up to date with the latest marketing and commerce trends during China's quarantine period. Now that offline retail in China has reopened, we're helping brands navigate the 'new normal'. How did consumer behavior change as a result of the quarantine? What are some of…

WeChat Releases New Report on the QR Code Economy’s Fight Against COVID-19

Tencent's WeChat, Tsinghua University's Tsinghua China Data Center, and the Tencent Social Research Institute jointly released a report entitled "The 2020 Pandemic and the QR Code Economy Report". The report points out that as an important part of the digital economy, the WeChat QR Code Economy has played an effective role in buffering the negative impact of the COVID-19 pandemic. In the first quarter, the WeChat QR Code economy increased by 25.86% in value from the prior year despite the difficult macroeconomic…

ManyChat Partners with Centers for Disease Control and Prevention to Educate Public about COVID-19

Pro bono partnership leverages Messenger from Facebook to share life-saving materials ManyChat, the number one Chat Marketing platform, has partnered with the Centers for Disease Control and Prevention (CDC) to assist with educating the public about COVID-19. The partnership simplifies conversations related to the pandemic, using Messenger from Facebook to automate the sharing of educational materials, including updates and preventative tips. The chat includes materials related to: How to prevent getting sick…

5 Reasons Why Small Businesses Turn to Digital Marketing to Survive The COVID-19 Pandemic, According to Digital Silk

7.5 million small businesses may be at risk of closing permanently during the COVID-19 pandemic. Digital Silk outlines the reasons why they turn to digital marketing to survive 7.5 million small businesses could shut down permanently as a result of the COVID-19 crisis. Digital Silk, a global digital agency, provided an overview of how digital marketing has been helping small businesses to get through the pandemic. The five reasons small businesses turn to digital marketing are: 1. People Spend More Time Online The…

TikTok Donates Over S$350,000 to Support Local Communities Affected By COVID-19

In partnership with Community Chest and local non-profit groups, HealthServe and ItsRainingRaincoats, the contribution will support frontline medical staff, migrant workers and other vulnerable groups As Singapore rallies in the fight against COVID-19 during this circuit breaker period, TikTok, the leading destination for short-form mobile video, donates over S$350,000 to support Community Chest, the fundraising and engagement arm of the National Council of Social Service (NCSS), as well as local non-profit groups…

Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19

Alana 'CityStyleBot' is giving high street and independent fashion retailers an alternative virtual shop front to serve customers post COVID-19. Launched in February 2020, Cork Start Up Alana is an innovative Fashion and Beauty platform for consumers to purchase curated fashion looks and beauty products. Alana is powered by Artificial Intelligence meaning that it learns to recommend styles/brands that will suit each customer's unique taste. Alana suggests clothes from high street retailers and independent boutiques with a…