COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

Latinos are turning to trusted sources of information and increasing social media activity to maintain the social connectivity dashed by social distancing Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic. As one of the groups to feel the disproportionate effects of job loss and health impacts during the COVID-19 pandemic, Latinos have come to…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that it will be launching an influencer marketing campaign in partnership with Doe-Anderson, headquartered in Louisville, Ky. to drive awareness and education about the benefits of wearing a mask to reduce the spread of COVID-19 for the Commonwealth of Kentucky. “We are proud to partner with the Commonwealth of Kentucky to help combat misconceptions about masks and assist in reducing…

Marketers have momentum at their backs with major shopping seasons ahead Retail marketers are renewing their focus on digital commerce advertising and deepening their partnerships with Sidecar as COVID-19 rewrites the retail landscape. "The trends we've seen year to date demonstrate our unwavering commitment to our customers' performance marketing needs and challenges," explained Andre Golsorkhi, founder and CEO of Sidecar. "Despite the disruption that COVID-19 is bringing to the retail industry, e-commerce is…

Pro-bono advertising campaign increases site visits by more than 60%, exceeding benchmarks Viant, a people-based technology company, announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic self-service DSP from April - May 2020, driving more than 1,500 site visits and critical donations during COVID-19. Feeding America, the nation’s largest hunger-relief and food rescue organization, has seen increased need amidst the pandemic, requiring essential support as…

Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over two-fifths of U.S. consumers saying they would stop buying a product they regularly purchase if it was advertised alongside extreme or dangerous content. On the surface, brand safety seems like a fairly simple concept, with the majority of brands eager to keep their ads away from obviously damaging online environments that feature violent content or hate speech. But as the current COVID-19 situation illustrates, brand…

eGain, the leading provider of customer engagement solutions, announced that chatbots ranked at the bottom among digital touchpoints in customer satisfaction during the initial outbreak of COVID-19. Conducted by Dimensional Research on behalf of eGain and fielded in June 2020, the survey was administered to thousands of consumers, who had used a digital channel for customer service across six industries in April and May 2020. Here are key findings: Marketing Technology News: Bright Pattern Contact Center Chosen by…

Buyers Want Vendors That Offer Digital Purchasing and Personalized Pricing Through Self-Serve Channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its recent survey on digital purchasing trends and vendor preferences as a result of COVID-19. The “COVID-19 B2B Buying Trends Report” reveals that B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalized…

Growing consumer appetite for digital experiences during pandemic sees brands shifting strategies and adopting new tools Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions. Infobip has been tracking how its clients are engaging in new ways with customers…

New research finds many shoppers are spending more on each grocery trip as pandemic concern levels remain high and stocking up continues Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, released its ninth insight report on the continuing evolution of consumer behavior and outlook amid the COVID-19 pandemic. The report, which found 37% of shoppers are spending more on each grocery trip now than they did pre-pandemic, also provides suggestions to help retailers best meet…

The United Kingdom is revolutionizing their contact tracing program with innovative contact center technology to contain the spread of COVID-19 while ensuring the safety of their employees through cloud-based remote workforce technology Bright Pattern, a leading provider of AI-powered cloud contact center software for innovative companies, announced today that it was deployed by the United Kingdom for citizen outreach and contact tracing during the COVID-19 pandemic. The UK National Health Service (NHS) launched a…

The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we are just beginning to gain a better understanding of the impact of these changes in the short and long terms, and how brands must adapt to the ‘new normal.’ A recent survey of 10,000 U.S. consumers conducted by Acxiom, the data and technology foundation for the world’s best marketers, shines a light on consumers’ attitudes and behaviors amid…

More than 2 million older Americans reside in nursing homes and assisted-living facilities in America, and for many of them, particularly those in memory care units, the loss of outside visits due to COVID-19 has led to worsening mental and physical health. Massachusetts-based Generus saw the need and began an initiative allowing volunteers to create pre-recorded "Video Visits" to let seniors know they are not forgotten, ignored or alone. Marketing Technology News: Globo Named Anchor Partner Of Plug And Play’s Media…

Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report…

Twilio, the leading cloud communications platform, announced the results of a global survey measuring the impact and outlook of the COVID-19 pandemic on businesses’ digital engagement strategies. To better understand the magnitude of COVID-19 and the lasting effect it will have on business and customer engagement, Twilio surveyed over 2,500 enterprise decision makers globally to gauge the effect on their company’s digital transformation and communication roadmap. The COVID-19 Digital Engagement Report is a snapshot of how…

Introduction The events of the last 30-60 days have had a profound impact on life and business the world over. The need for smooth functioning of essential services for saving both life and business has stood out in clear focus. Most banks and Financial Institutions were ready for emergencies of a different kind viz. financial crisis, terrorist attack, political unrest in a country, but few had prepared for a global pandemic like what we are seeing in COVID-19. This silent killer has highlighted several shortcomings in…

Eliminates the cost of expensive space planning methods, to aid organizations with shifting social distancing guidelines and regulations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced the launch of its free COVID-19 Space Planning Tool. The first-of-its-kind interactive tool for COVID-19 space planning uses 3D technology to visualize floorplan configurations and safe distancing guidelines. In just minutes, the web-based Kaon COVID-19 Space Planning Tool…

Ribbon's EdgeMarc 2900 solution offers IPFone customers enhanced security, service assurance and site survivability Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, announced that IPFone, a provider of cloud-based business unified communications and telephony services, is leveraging Ribbon's Intelligent Edge portfolio to ensure that its customers could seamlessly work from home during the onset…

New research finds Millennials are the hardest hit generation Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, released its eighth insight report on the continuing evolution of consumer behavior and outlook amid the COVID-19 pandemic. The report, which found low prices will be a priority for 45% of shoppers post-pandemic, also provides suggestions to help retailers best meet customers' needs. Marketing Technology News: Kustomer Selected As Enterprise Customer Service…

B2B meetings at prominent events are among the biggest drivers of the sales pipeline for enterprises. Meetings that convene prospects, customers, subject-matter experts (SMEs) and key execs are a crucial sales pipeline driver. Most enterprises strive to host hundreds or even thousands of customer meetings at conferences, tradeshows and field events every year. Preparing for these events and scheduling qualified customer meetings to coincide with them requires months of planning, hard work, and precise execution. But…