Why Organizations in A/NZ Are Turning to BI and Analytics More Since COVID-19

COVID-19 has presented a number of business challenges across the region, as businesses adjust to stay in operation. During COVID-19, Sisense surveyed 460 data professionals in the ANZ region to discover how their use of data analytics has shifted due to the pandemic. The findings of the ANZ State of BI and Analytics Survey were clear: companies across Australia and New Zealand are leaning on data analytics to help drive better decision-making and strengthen their businesses against the current volatile economic…

70% of Mobile Marketers Say COVID-19 Strengthened Their Business, According to Liftoff’s Mobile App Trends Report

The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff’s report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an…

New Study Reveals the Struggles that Many Businesses Face in Getting Paid During the COVID-19 Pandemic

96% of businesses are waiting on outstanding payments for 10+ days 96% of businesses have had outstanding payments for 10+ days over the last year, according to a new Forrester Consulting study1 commissioned by GoCardless, a leading fintech for recurring payments. The study, 'Rethink Your Payment Strategy To Save Your Customers And Bottom Line', examines how companies can use recurring payments2 solutions to boost their payments strategy, shorten DSO (Days Sales Outstanding), and protect their bottom line. Forrester…

Study: COVID-19 Shakes Up Digital Marketing; Influencers Remain a Go-To Strategy

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

As Enthusiasm for Black Friday Continues to Fade, COVID-19 May Bring an End to Big Shopping Holidays

This year, 77% of PNW shoppers intend to skip in-store shopping on Black Friday, and 65% report disinterest in the well-known shopping holiday Holiday shopping won't revolve around big shopping events this year with less support and interest in both Black Friday and Cyber Monday, according to a report from Washington State University's Carson College of Business (CCB). Marketing Technology News: Vonage Partners with MODRON The college's fourth annual Holiday Retail Report finds an overwhelming majority of PNW shoppers…

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

Is COVID-19 Crisis Set To Drive E-Commerce Data Revolution?

One of the biggest outcomes of the COVID-19 crisis is the demand for an e-commerce data revolution that is pushing Ethical web scraping needs among the C-suite decision-makers. For all businesses, one consequence of the COVID-19 pandemic has been the dramatic increase in the use of digital technologies driven mostly by a need to reduce human interaction and safeguard public health. These include consumer-facing applications such as grocery and food delivery services, business-to-business eCommerce innovations, and…

34% Of Employees Say Their Company Doesn’t Follow Basic Cybersecurity Protocols During COVID-19

More than one-third (34%) of full-time employees at companies in the U.S. admitted to not practicing basic cybersecurity protocols during COVID–19, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Despite increased risk due to remote work, employees said their companies aren’t requiring secure WiFi networks, phishing training, two-factor authentication, VPNs, or password managers. Cybersecurity experts such as Darren Deslatte, vulnerability operations…

Retailers Switch to Global SaaS Platform Sorted as COVID-19 Deliveries Soar by 1700%

Mindful Chef and Mountain Warehouse among new customers to upgrade delivery software to meet customer demands Sorted completes successful sale of MyParcelDelivery.com to focus on award-winning global delivery SaaS platform Major e-retailers and traditional retailers have switched to global delivery platform Sorted to optimise deliveries and digitise in-store sales during the COVID-19 crisis. During the last quarter Sorted saw a 1715.65% increase in shipment volume through the platform compared to the same quarter in…

80% Consumers Expect Better Customer Service During COVID-19, Finds Hiver Research

New research from Hiver highlights how consumers perceive customer support in 2020, and the cost of sub-par customer support As the COVID-19 pandemic continues, more than 80% of consumers in the US expect customer support to get more empathetic or more responsive, and in some cases, both, according to the findings of the report 'Customer Support Through The Eyes of Consumers in 2020' published by Hiver. Hiver, a global customer service solution, surveyed 1000 respondents in the US to give organizations insights into…

New Survey Highlights Increased Ebook Usage and Value Amid COVID-19

A new survey from OverDrive Education, creator of the K-12 Sora reading app, found that ebooks have become even more essential for learning during the 2020-2021 school year. Because of remote and hybrid learning during COVID-19, 80% of administrators state that ebooks are very or somewhat valuable in the ability to offer remote learning. Survey respondents included administrators and teachers across the United States. It's clear there is a connection between COVID-19's disruption to the classroom and the adoption of…

How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

In Response to COVID-19 Consumer Shift, inPowered.ai Releases Content Intelligence

AI Platform Delivers Solution to Content Marketing's ROI Problem inPowered.ai, the AI platform built to deliver business outcomes with content, introduced today Content Intelligence: a SaaS offering created to solving content marketing's ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI -- changing brand perception, increasing actions taken onsite, lead generation and…

COVID-19 Pandemic to Disrupt Consumer Holiday Shopping Plans and Sales

The COVID-19 pandemic is expected to negatively impact retail holiday shopping plans this year.  According to the latest survey findings, more than half of consumers (54%) expect to participate in sales events and 42% plan to spend less than a year ago. 91% of those who will participate will shop for deals online exclusively rather than doing it in a physical brick and mortar store. However, these online holiday shopping plans differ significantly across markets,  categories and products that the users shop for. The…

Rokt Closes US$80 Million Series D Investment Round as COVID-19 Drives Significant Demand in E-Commerce

The tech leader sees a 42% increase in valuation in 2020, to more than US$450M Rokt, the global leader in e-commerce technology, announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt's largest institutional shareholder TDM Growth Partners, and supported by other existing investors including Square Peg.…

Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

How the COVID-19 Upended Sales, Marketing and More

Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly return to normal. After seven months, we are still in the midst of this pandemic with no real end in sight. One of the most dramatic changes has been the rapid acceleration of the need for and adoption of digital technology in many aspects of life.  Many used e-commerce for the first time in order to secure needed products and services while…

Bravado Launches “Warm Intros,” a Trusted Marketplace to Help Sales Professionals Challenged by COVID-19 Layoffs

New platform represents the future of sales by offering more than $10 million in opportunities to sales professionals hobbled by the pandemic Bravado, the online community for sales professionals, launched "Warm Intros," the first marketplace of its kind for sales professionals to transform their networks of trusted contacts into a new opportunistic revenue stream. Bravado has already identified more than $10,000,000 in potential income-generating opportunities that are available right now on the platform. Sales…

Sisense CMO Ashley Kramer Explains How Analytics & BI Help Companies Innovate Faster during the COVID-19

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses beyond the crisis. Hi Ashley, please tell us what are some of the unexpected innovations that will outlive COVID-19. At Sisense, we’ve seen the pandemic push brands into using data and analytics to pivot quickly and innovate - much faster than they would have otherwise - to either survive or…

Pega Helps HMRC to Mitigate Risk for UK Government’s COVID-19 Support Initiatives

Pega Intelligent Automation and Robotics solutions support Chancellor's measures designed to help UK businesses and individuals during pandemic Pegasystems Inc.,, the software company empowering digital transformation at the world's leading enterprises, has announced that it has been working with Her Majesty's Revenue and Customs (HMRC) to support the UK government's COVID-19 initiatives by helping it to mitigate against fraud and risk with businesses and individuals applying for support. The government programs aimed…