Restaurants, hotels, retailers and CPG brands adopt the technology to provide contactless experiences for consumers MobStac, a QR code and mobile marketing platform for companies and brands of all sizes, today announced that demand for its QR code solution drove 400% revenue growth for the company in 2020. Marketing Technology News: SailPoint Delivers Identity Extensibility for the Cloud Enterprise Between January 2020 and January 2021, MobStac QR code scans on the platform grew 55x, averaging 3 million scans per month.…

Seeking to inoculate their citizens against COVID-19, President Joe Biden and other world leaders have embarked on one of the most ambitious public health campaigns in history. The effort to distribute the coronavirus vaccine poses formidable logistical challenges, yet the task is not without precedent. For inspiration, health officials can turn to one of Mr. Biden’s predecessors, George Washington, who successfully addressed an earlier viral outbreak by enlisting the talents of the contingent workforce. Marketing…

New ‘State of Mobile 2021’ report finds that marketers enjoyed a 74x return on investment for mobile marketing in 2020, sparked by ecommerce, BOPIS and curbside pickup growth Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today announced the company’s brand partners saw a 74x return on investment with Vibes solutions. In 2020, Vibes helped brands in retail, quick service restaurants (QSR), financial services and auto make the most of healthy consumer growth in ecommerce and…

Castlight Health, Inc., a leader in healthcare navigation, today announced a new COVID-19 vaccine navigation feature embedded directly into the Castlight app. With the anticipated increase in COVID-19 vaccine availability in the coming months, the new feature provides employers with a convenient, centralized resource that allows employees to navigate COVID-19 vaccine eligibility and availability and access critical educational content that aims to improve vaccine literacy. Marketing Technology News: Terminus Secures $90…

Stay-at-home orders and quarantine restrictions have caused many Canadians to spend more time online buying groceries, arranging curbside pick-ups and ordering restaurant deliveries.  This has caused them to be more attuned and concerned about the threat of fraud and identity theft according to a recent consumer survey conducted by Equifax Canada. Marketing Technology News: Tru Social Offers A New Solution to the Social Media Crisis About eight-in-ten (78 per cent) surveyed Canadians indicated that they feel vulnerable…

PayPal commits $5 million to fund free or discounted Uber rides to vaccination sites in underserved communities in support of White House national vaccination effort Companies will work together to mobilize customers interested in contributing to equitable vaccine access effort PayPal Holdings, Inc today announced it has joined Uber Technologies, Inc.'s effort to provide free or discounted rides to vaccination sites in the U.S. to help ensure transportation is not a barrier to vaccine access. In December…

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, announced the results of its third annual brand survey, which analyzed over 1,000 U.S. brands and their unique relationships with Amazon and e-marketplaces. The 2021 report, "Brands, Amazon, and the Rise of E-Marketplaces,” documents brands’ advertising and media strategies, plans for expansion, the pandemic’s impact on their businesses, as well as specific areas of challenges and opportunities. Brands see the…

With misinformation and public fatigue over COVID-19 making it increasingly challenging to disseminate vaccine information that resonates, Origin Media's animation studio produced multiple series of Native CTV Toppers that bust vaccine myths and stress the importance of vaccinating as a nation. Toppers are 15-second native content creatives that run directly before brand ads within regular ad breaks, exclusively on Connected TV. Through Origin's Enhanced Programmatic (EP) solution, these COVID-19 series are available now…

Practice area earns over 80 certifications and grows to 18 employees in first year as it propels digital transformation initiatives As COVID-19 accelerated digital transformation initiatives across the country, companies turned to established technology platforms that could provide an instant impact and help them meet their business goals. In response, Saggezza, a global technology solutions provider and consulting firm, founded its Salesforce Practice to help clients make data-driven decisions, optimize CRM investment, and…

The spread of the coronavirus caused the worst economic downturn since the Great Depression. Still, new data shows that more small businesses chose to increase their advertising efforts rather than decrease to cut costs Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to…

In its annual survey of nearly 5,000 Amazon entrepreneurs, brands, and businesses, Jungle Scout explores the challenges, strategies, and ecommerce investments of Amazon sellers in 2021 Jungle Scout, the leading all-in-one platform for Amazon sellers, released the results of its survey of nearly 5,000 entrepreneurs, brands, and businesses on Amazon. The 2021 State of the Amazon Seller Report reveals that more than half of Amazon sellers saw increased sales in 2020 during and because of COVID-19. Amazon's net sales…

The largest provider of intercity bus transportation in North America uses Sprinklr’s CXM platform to gain valuable insights from social listening Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that Greyhound, the largest provider of intercity bus transportation in North America, is using Sprinklr Modern Marketing, Sprinklr Modern Research, and Sprinklr Modern Engagement to find and analyze valuable conversations about its brand across social media, blogs, and news sites.…

Even as digital marketers ourselves, not even we could have predicted just how important digital marketing would become in 2020. When COVID-19 took its grip on the world in March, suddenly digital marketing became one of the only ways to do business. All of the sudden the plans to increase and amplify a digital presence went from a can perpetually kicked down the road to being imperative number one. For some industries, this was a smooth transition; for many, it was crippling and even devastating - they simply weren’t…

The newest discovery that the Logica Future of Money Study uncovers is a paradox in money management during COVID-19. Below you’ll find some of the statistics revealed: Savings rates have been at an all-time high, while spending is down. At the same time, almost two-thirds of Americans are stressed about their financial situation, and the population is split on their ability to cover their expenses or not. 41% of Americans are planning on paying down debt more in 2021, and 32% are planning on paying off…

The global pandemic is rewriting the rules of customer service. It has also disrupted the way we are going to move forward. The global leader in CRM, Salesforce has released India insights from the fourth edition of its State of Service Report. The report surveyed over 7,000 global decision-makers, agents, mobile workers, and dispatchers across 33 countries, including 300 in India and illustrates the changes in the customer service journey alongside the strategies embraced by the business as they move forward past COVID-19.…

In line with recent research from McKinsey and IBM, Bright Pattern sees companies finding smarter ways to operate, increasing digital and mobile channel adoption Bright Pattern, a leading provider of AI-powered cloud omnichannel contact center software, has seen new approaches taken to mitigate the recent challenges from COVID-19 and increased acceleration of innovative digital approaches to better serve customers. McKinsey recently reported that digital channel adoption was vaulted forward 5 years in a span of only 8 weeks…

88% of employers are increasing investment in mental health programs and 94% expecting to expand virtual wellness services in 2021, according to Wellable's fourth annual report For many aspects of work, COVID-19 accelerated trends that were already in place while also highlighting important areas of health that were being ignored for too long, such as mental and emotional well-being. To better understand the future of employee well-being in a post-COVID world, Wellable's 2021 Employee Wellness Industry Trends report…

As much as PR trends have morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. How a brand secures that coverage is where things have changed. Where brands need to level up their current strategy when it comes to getting heard and seen in a crowded marketplace continues to evolve. Looking to 2021 (something most of us have been doing since March!), we see a familiar game that needs to be played with new rules. In many cases, PR strategies…

Digital offering will enable companies to use AI-driven chatbots to help address the wave of expected requests for information from more than 330 million people in the U.S. Genesys, the global leader in cloud customer experience and contact center solutions, announced Genesys COVID-19 Vaccine Rapid Response. The new digital-first solution is intended to enable organizations participating in the execution of Operation Warp Speed to streamline and accelerate communications and education to the general public about the…

New Hampshire and the City of Chicago, among others, are using the Salesforce Platform to more safely and efficiently manage their vaccine programs at scale Salesforce, the global leader in CRM, announced that more than 15 international, federal, state and local agencies, including the State of New Hampshire and the City of Chicago, are using the Salesforce Platform and Work.com for Vaccines to help schedule vaccination appointments and manage their COVID-19 vaccine programs including vaccine inventory management and…