marketing campaigns

Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith highlights more on how brands can build deeper connections with customers despite recessionary times: _______ Welcome to this MarTech Series chat, Nikki;…
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Claritas clients can now leverage Affinity Solutions’s expansive universe of consumer purchase data to measure the sales outcomes of marketing campaigns. Claritas, a data-driven company that helps marketers achieve superior ROI, and…
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Jeff Bander, Chief Revenue Officer at Eye Square talks about the benefits of eye tracking software and how it can benefit digital ad measurement practices: ________ Welcome to this MarTech Series chat, Jeff, tell us about yourself and…
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Campaign Manager is a first of its kind planning tool that gives marketers a holistic view of their campaigns in Mailchimp. Intuit Mailchimp, the global leader in email marketing and automation*, is launching Campaign Manager, a new…
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You may already be using IVR (interactive voice response) to route calls to specific departments, to cut down on waiting times, and even to deal with simple inquiries to your call center or office. However, if you are only using it for…
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Through its new API feature, smart URL generator AppURL is offering customers the ability to create customizable Smart URLs at scale with ease. Custom Smart URL generator AppURL announces the release of its latest feature, the AppURL API.…
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Lytics, the next generation customer data platform (CDP), announces an integration with Databricks that will enable brands to activate all of their single source of truth data in their Databricks Lakehouse using Lytics and Lytics Cloud…
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Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Now, the emergence of social commerce is setting the scene for a new dawn of…
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In a digital world, where everything is driven by technology, verifying the effectiveness of the marketing initiatives, with numbers as proof of success, is the foremost priority of a marketing agency. This numbers-driven management method…
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December is a month of festivals and celebrations. We are approaching the end of the year and the central theme of the month is Christmas, a festival celebrated by more than 160 countries across the globe, it is an amazing opportunity for…
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This marks Tealium's second annual top-ranking in the Vendor Selection Matrix Tealium, the largest independent and most trusted customer data platform (CDP), announced it has earned the top global ranking for Customer Data Management by…
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Every marketer has been facing the death of the cookie in the past few years -- and the saga will continue into 2023. But that is just one of four key issues marketers will need to hit head-on in 2023. Marketing Technology News: MarTech…
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Texting people about your products and services is a great approach to interact with potential customers. But what if your customers are ignoring your messages because they find it monotonous. Well, in such a scenario, you need to approach…
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Amid recognition for excelling in data management and analytics, SAS achieves highest possible level of recognition in Digital Intelligence Platforms, Q4 2022 report Marketing has radically transformed in the last decade, particularly as…
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Pixlee TurnTo, an Emplifi company, surveyed influencers on a broad range of topics including payment terms, campaign involvement preferences, actual product use, and the importance of shared values. Emplifi, the leading unified…
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Bloomreach, the world's #1 Commerce Experience Cloud, announced the completion of a successful Cyber Week, during which the company offered completely uninterrupted service for the businesses it serves. With more than 850 global brands…
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TikTok Marketing Partner Agorapulse makes it easier than ever for businesses to create, schedule, and auto-publish TikTok marketing campaigns in one place Agorapulse, the world's most trusted social media management solution, announced its…
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The evolution of holiday e-commerce these past few years has been fascinating to watch. From the height of pandemic impacts in 2020 to significant supply chain disruptions in 2021, retailers have been forced to adapt to continued…
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"Account ID Free Edition" Unlocks Visibility into Unknown Web Traffic for B2B Companies, Setting a New Standard for Web Visitor Tracking Demandbase, the Smarter GTM company for B2B brands, announced the release of the industry's first…
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Study reveals the challenges facing creative and marketing teams in today’s remote and hybrid environment.
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