marketing campaigns

The 2nd annual Brand Experience Award presentation will be held during the retailX 2021 conference and exhibition, August 24-25 in Chicago at the McCormick Place Convention Center. The winning brands will be announced on the Smart…
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A big part of every marketer’s job revolves around ensuring a healthy lead pipeline while finding new tactics that can help sales teams convert more deals from those leads. B2B lead generation is a crucial activity for any marketing and…
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PandoLogic, the hire intelligence company and world’s leading provider of programmatic job advertising, announced that its senior vice president of Sales, Jason Putnam, was a Globee® Award winner in the 13th Annual 2021 Golden Bridge…
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Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company is shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the Most Effective Retail Campaign and Most…
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Aprimo, a global leader in digital asset management (DAM) and work management solutions, announced a new marketing calendar that brings broader functionality and additional capabilities to its content operations platform. The Aprimo…
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Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced their advancement to the top "Leader" ranking in the G2 Spring 2021 Report…
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Semcasting, the creators of the patented IP, email, location and device-targeting Smart Zones® technology, announced that Affinity Solutions, a global insights firm, will make their consumer purchasing and brand insights first-party…
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Eventbrite , a global self-service ticketing and experience technology platform, announced Eventbrite Boost, the only all-in-one marketing platform designed specifically for event organizers. As the world opens back up, consumers are…
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Pharmacy chain 36.6 used to communicate with customers "by hand." The Russian retailer sampled customers, processed its data, loaded messages into email and social channels, and analyzed the results of mailings manually. A single marketing…
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Viant Technology Inc. , a leading people-based advertising software company, announced the appointment of Rasika Narang to the newly created role of Senior Vice President of Marketing. Narang will oversee Viant’s brand and go-to-market…
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Worth has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. Worth tracks metrics such as daily revenue, daily engagement and more, to…
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Your ads all aim to get leads to click through to the landing page, and then the landing page has to achieve the crucial task of getting the visitor to complete the desired action. Whether it’s signing up for your email list, downloading an…
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Sellforte, an AI-powered marketing optimization platform, has raised €4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale…
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Algonomy, the global leader in Algorithmic Customer Engagement solutions, today announced a multi-year agreement with Loop Neighborhood, a US-based convenience store chain, to help deliver hyperomnichannel customer…
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In the digital world, and now more than ever, the need for guidance and expertise to develop a digital footprint is vital. As more and more businesses take their services online, many less tech-savvy owners and entrepreneurs are either…
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Overview: In today’s competitive landscape, brands can’t miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path…
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The company also introduced native integrations with top marketing software platforms Mailchimp, HubSpot, Constant Contact, and more Vimeo, the world’s leading all-in-one video solution, launched a suite of tools to help marketers and…
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With the overall U.S. ad spend expected to reach $246 billion by the end of this year, brands must determine how and where to allocate their marketing resources more than ever before, and whether they should capitalize on internal talent or…
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TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating…
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Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the…
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