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CMC Releases 2020 Hispanic Market Guide Providing Research on Multicultural Majority and Comprehensive List of Trusted Culture Marketing…

Release Comes as Brands Look to Build and Rebuild with Cultural Insights As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2020 Hispanic Market Guide serves as the authoritative source for identifying…

DataQ Launches on the Shopify App Store

Now available in the Shopify App store for quick and easy implementation DataQ, the leading paid media intelligence tool for e-commerce retailers, announced that they are now on the Shopify App Store. Shopify merchants rely on the Shopify App Store to find plugins that extend the functionality of their online stores. Designed to help Shopify merchants access their store's first-party data and use it to drive high-performance marketing campaigns, DataQ provides a powerful, easy-to-use add-on tool. "We're excited to bring…

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

V12 Launches V12 Signals WebID Which Identifies and Reaches up to 50% of Website Visitors Via Omnichannel Campaigns

Radical Improvement Over Retargeting Solutions V12, a leading provider of purchase intent insight and marketing services, today announced the launch of V12 Signals WebID, a solution that identifies and reaches up to 50% of website visitors through omnichannel campaigns. The solution is part of the V12 Signals suite of products, a set of proprietary technologies which connect brands to in-market shoppers. Leveraging ID graph technology and V12's broad catalog of consumer data assets, marketers can now market to a…

How D2C Companies Can Move Successfully into Brand-Building

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

Leading Australia and New Zealand Retailer, Kathmandu, deploys ShopperTrak Analytics from Sensormatic Solutions

Outdoor Adventure Destination Uses Shopper Traffic Counting Solution to Make Better Informed Decisions Johnson Controls announced that Sensormatic Solutions, its leading global retail solutions portfolio, is deploying the ShopperTrak retail traffic solution with advanced analytics to help Kathmandu make data-driven decisions in everything from marketing campaigns to managing staff schedules to operational effectiveness. A market leader with over 160 stores across Australia and New Zealand, Kathmandu offers innovative…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

Playable and iStock by Getty Images Partner to Launch Stock Video Collection

Millions of videos now available for use across marketing campaigns Playable, the leader in video email marketing, in partnership with iStock by Getty Images, a leading global source of visual content for small and mid-sized businesses, launched a collection including millions of royalty-free stock videos for marketers to add to their email marketing campaigns. Marketing Technology News: Global Advertising Firm Transitions to Nuxeo Cloud Service "Marketers send over 100 billion permission-based emails every single…

NCompassTrac and GSM Collaborate To Deliver Innovation for Automotive and PowerSports Markets

NCompassTrac and GS Marketing, Inc. Have Joined Forces to Deliver a Comprehensive Dealer Centric Marketing and Campaign Management Solution (NCompassTrac Dashboard and NCT MarketPlace) That Automates and Speeds the Process of Identifying and Taking Action on Specific Customer Types and Segments Using an Integrated Portfolio of Industry Leading Marketplace Products As Automotive and Powersports dealerships strive for ways to improve the quality and accuracy of targeted marketing campaigns, visualizing the trend and…

automotiveMastermind Will Integrate Pre-Owned Functionality Into its Market EyeQ Sales Platform

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers across the country, today announced it will add both certified pre-owned (CPO) and pre-owned vehicle inventory and functionality into its Market EyeQ sales platform. The announcement was made during the 2020 National Automobile Dealers Association (NADA) Show taking place now through Feb. 17 in Las Vegas. Market EyeQ integrates strategic information from IHS Markit…

NeigerDesign Strengthens Marketing Arm with New Hires

Chicagoland Marketing and Design Firm Expands Team to Deliver Impactful Results for Clients NeigerDesign, a full-service strategic marketing and design agency based in Evanston, IL, has proudly announced the recent expansion of its marketing team. Stephanie Weiss, Marketing Strategist, and Austin Godwin, Digital Marketing Specialist, joined the team in 2019 to further enhance the firm's efforts to be the very best strategic marketing partner to clients. "We're in a world of growing multi-channel marketing needs, and…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Comscore and REVOLT Media and TV Announce a Multi-Year Renewal for its Partnership for Digital Measurement

Partnership Will Advance Innovation Across Digital Measurement Platforms Comscore, a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean "Diddy" Combs, announced a multi-year renewal for the use of Comscore's Digital audience measurement for REVOLT's audience across desktop and mobile. The agreement continues a longstanding partnership between the two companies. REVOLT utilizes Comscore digital data to understand the size…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

Aislelabs and Dallas Mavericks Premiere Use Case and Testimonial Video

Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest Wi-Fi, location analytics, and Wi-Fi marketing platforms, is pleased to announce a new video in partnership with NBA team Dallas Mavericks. Aislelabs product suites have been deployed at American Airlines Center, enabling the Dallas Mavericks to engage with and understand their fan base through demographic and location-based data. This new use case video shows the amazing power Aislelabs…

Hold Onto Your Subscribers and Improve Your Customer Experience While Transitioning From One Payment Provider to Another

It’s no longer breaking news that subscriptions are on the rise, and that growth will only continue. Look at your own family for example; do you know how many subscriptions you currently have? Sure Netflix, Spotify, and a few others come right to mind, but most households have at least a handful more that they pay for each month, as an automatic recurring charge, without giving them much thought. As a marketer of a company selling subscriptions, you want to maintain a frictionless customer experience, to ensure these…

BlueVenn’s Customer Data Platform (CDP) Capabilities Surpass Industry Benchmarks

According to Winterberry Group's Analysis, the Capabilities of BlueVenn's CDP Are Industry Leading; Report Provides Clarity as to What Core Capabilities a CDP Should Have and How They Deliver Best Value to Marketers BlueVenn, creators of a leading, award-winning Customer Data Platform (CDP), released a report by Winterberry Group finding BlueVenn's CDP's capabilities are industry leading. The report, "Customer Data Platform benchmark," analyzes the core and adjacent capabilities of CDPs, as well as providing…

Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers

As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount of this internet traffic is being routed through proxies. Online users wanting to surf the web anonymously often use proxies that can provide them with a means to mask their IP address from the rest of the world―and thus their locations and all the contextual information that can be gleaned in order to make marketing messages more targeted and personalized. By connecting to the internet…

ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

Company’s First Automation Tool Allows Teams to Streamline Sales and Marketing Activities, Increase Demand, and Capitalize on Buying Signals -- All in Real-Time ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience. The introduction of Workflows marks the first major feature added to…

MarTech Interview with Howard Brown, Founder and CEO at ringDNA

"While Virtual Assistants and AI Bots will certainly have their place in the Sales landscape, we believe the future of Sales is one in which AI drives better human experiences." Could you tell us about your role and the team/technology you handle at ringDNA? I am the CEO and Founder of ringDNA, where I lead our incredible team of leaders and we deliver on our vision of transforming the Sales experience. Our AI-powered platform helps businesses scale revenue growth by providing tools to make teams more efficient and…