marketing campaigns

New analysis helps marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising frequency NCSolutions offers free licensing of its patent-pending methodology to industry…
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Cross-channel marketing leader enhances marketing campaigns with robust database of valuable customer insights      Cordial, a cross-channel marketing platform for brands to communicate in personal, intelligent ways, today announces…
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Influencer marketing has come a long way in a short period. Today, it has become an essential part of the marketing mix for a lot of brands. The COVID-19 pandemic changed consumer behaviour drastically and lockdowns forced people to stay…
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Viral Loops enables businesses to launch, monitor and manage referral campaigns to create viral demand for their products. Viral Loops has strong sales growth from more than 700 customers, is EBITDA positive and is expected to…
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Maria Mryasova, Director of Product, DCMN shares a few media strategy and marketing tips in this quick chat with MarTech Series: _______ Welcome to this MarTech Series - please tell us about yourself and what inspires you about product…
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Virtual influencers are fictional characters generated using computer graphics software and created to have their own personalities, interests, and unique personas. These digital characters have generated large followings on many different…
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The talent cloud company redefines recruitment marketing with cutting-edge candidate insight and talent engagement technology iCIMS, the talent cloud company, announced the acquisition of Candidate.ID, the award-winning marketing…
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VP of Strategy and Commercial Development, Larissa Green and Director of Client Services, Gareth James Charged with Driving Performance for UK Brands NP Digital, a leader in performance marketing, recruits top industry talent in response…
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Keap Helps Fully Promoted Speed Franchisee Onboarding While Increasing Visibility of Marketing Results and Ensuring Brand Integrity Keap, the leader in sales and marketing automation software for small businesses, today announced Fully…
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Powerful Work Management Software Empowers Major League Baseball Brand to Deepen Their Fan Experience by Saving Time for More Creative Work and Streamlining Projects in One Digital Workspace Wrike, the most powerful work…
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With all the various sources and types of data and customer insights available to marketers today, marketing teams can actually deepen the use of real-time consumer feedback and insights to fuel future marketing campaigns and even boost…
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Foundational technology enables businesses to take real actions and increase sales based on AI-driven insights Marchex  the award-winning AI-powered conversation intelligence company that helps businesses turn strategic insights into the…
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Frog, the pioneering London-based social media app, has been growing rapidly thanks to its exciting guerrilla marketing campaigns and refreshing "anti-fake" ethos. Frog, founded by two London School of Economics students, was first…
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Personalized Branding Can Create New Value for Your Customers GoodFirms, the global research, and review platform, recently published its new research study, “The Rising Value of Personalized Branding." The study examines the recent…
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Good Data has become one of the most important factors to making business decisions. Making judgments based on what we think to be true is no longer enough in today's market; data has become important for B2B businesses to remain…
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Columbia, Maryland-based digital agency Dreamscape Marketing has achieved 2022 Premier Partner status in the Google Partners program. Dreamscape Marketing's team of marketing experts provide performance websites and holistic SEO-first…
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Everyone knows the frustration of visiting a website only to find it’s crashed. For customers, it’s a nuisance. For marketers, it’s a nightmare. 70% of retail marketers are concerned about technical difficulties and crashes this holiday…
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Collab, Inc., a full service creator platform, has acquired Trendpop, the leading third-party short-form video database, with proprietary data and insights that enable brands to maximize the effectiveness of their short-form video…
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Predictive analysis and data science can help your organization meet marketing goals, for this to happen well your data must be organized and accessible. Can you find any marketing activity today, not driven by data? There is an increasing…
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Quentin Paquot, CEO of Qualifio, discusses how brands can not only create amazing experiences through interactive content, but leverage resulting engagement to generate consented zero-party data - which in turn can create long-term…
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