Company’s First Automation Tool Allows Teams to Streamline Sales and Marketing Activities, Increase Demand, and Capitalize on Buying Signals — …
MarTech Interview with Howard Brown, Founder and CEO at ringDNA
"While Virtual Assistants and AI Bots will certainly have their place in the Sales landscape, we believe the future of …
Ascent360 To Accelerate MagicalButter Marketing Strategy
CDP and Marketing Guidance Will Help Deepen Customer Relationships Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, …
Research Findings: The Ill Effects of Data Pollution Are Skyrocketing in Marketing Organizations
Over the past decade, marketers have embraced the concept of “Big Data.” Unfortunately, they’ve found that bigger is not always …
Sharethrough Announces General Availability of Enhanced Banners Product
Today, Sharethrough announced the general availability of a new Enhanced Banners product line to help advertisers improve the performance of …
Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content
Using Content Orchestration Platform’s combined offering, Seismic will provide marketers unprecedented ability to produce and deliver compelling content at enterprise …
Pearl Thinks, LLC Announces Strategic Platform Partnership with Mailchimp
Pearl Thinks, LLC, a leading data technology company and the developers of Pearl, the Customer Data Platform for e-commerce and retail …
Everything You Need to Know About Marketing Analytics
Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced …
Opera Launches OLeads in Nigeria to Enable Growth for More Than 40 Million Small and Medium Size Enterprises
The New Online Lead Generation Platform Integrates Seamlessly into Opera’s Scalable Advertising Ecosystem in Nigeria Opera Limited, one of the …
MarTech Interview with Michael Umansky, Co-Founder and CEO at INK
"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you …
Leveraging Your Finance Team for More Effective Marketing Campaigns
With Digital Marketing spend aimed to reach nearly $150 billion in the US by 2023, according to Forrester, there’s no …
Optimove Streams, First Measurement Tool to Give Marketers Insight into Financial Results from The Combination of Realtime and Pre-scheduled Campaigns
Marketers Can Now Understand the Drivers of Complex Customer Journeys, Make More Effective Marketing Investments that Boost Specific KPIs Optimove, …
5+Types of AI Tools to Enhance Mobile Marketing Campaigns
As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies …
Successful E-Commerce Personalization Starts with the Right Data
Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable …
Tech Talk: How to Plan, Architect, and Execute an Integrated Campaign
The reality for today’s marketers is that our landscape is changing right in front of us. Not only have our …
Email Marketing Isn’t Dying, It’s Already Dead
Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to …
Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results
Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands …
MarTech Interview with Ajay Gupta, CEO at Stirista
"The line between B2B and B2C personas is getting increasingly blurry, especially as more professionals use their personal devices in …
Marketing’s Role in Transforming the Contact Center
Customer values and priorities are shifting. Today, customers place greater value on the total brand experience, which involves more than …
Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release
Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a …