marketing campaigns

Viant Technology Inc. , a leading people-based advertising software company, announced the appointment of Rasika Narang to the newly created role of Senior Vice President of Marketing. Narang will oversee Viant’s brand and go-to-market strategy along with leading the growth marketing, product marketing and creative services teams. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint “We are thrilled to add an executive of Rasika’s caliber to Viant. She is a…

Worth has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. Worth tracks metrics such as daily revenue, daily engagement and more, to quantify how effective their marketing campaigns are for their clients. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush "We've taken a data-driven approach because we want to ensure that client marketing dollars are spent effectively," said Patrick…

Your ads all aim to get leads to click through to the landing page, and then the landing page has to achieve the crucial task of getting the visitor to complete the desired action. Whether it’s signing up for your email list, downloading an ebook, or registering for an upcoming event, your landing page has a specific job to do. But not every landing page is up to the task. We’ve all been on the receiving end of a landing page that’s so off-putting that we click away again immediately, but you wouldn’t like to think…

Sellforte, an AI-powered marketing optimization platform, has raised €4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally. The complexity of marketing measurement has increased over the years, as there are numerous factors like fragmented media, promotions, pricing, and assortment changes that affect a company’s sales and…

Algonomy, the global leader in Algorithmic Customer Engagement solutions, today announced a multi-year agreement with Loop Neighborhood, a US-based convenience store chain, to help deliver hyperomnichannel customer engagement to stay ahead of the market. Loop, part of AU Energy that operates around 120 stores across California, has reinvented the gas station experience over the last decade. As an all-in-one convenience store and marketplace, Loop offers its customers a wide variety of fresh foods and…

In the digital world, and now more than ever, the need for guidance and expertise to develop a digital footprint is vital. As more and more businesses take their services online, many less tech-savvy owners and entrepreneurs are either finding themselves left in the dust of their competitors, or falling victim to old, outdated websites that do not meet current standards. Today, having a website is simply not enough. Brands need to ensure that their website is optimized, user-friendly, branded, cohesive in copy and tone,…

Overview: In today’s competitive landscape, brands can’t miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path to purchase. While every brand strives to attract new customers and raise brand awareness in their respective industry, marketers can’t forgo opportunities to make past shoppers into repeat buyers. Given that, as a general rule, 80% of business comes from 20% of customers, encouraging…

The company also introduced native integrations with top marketing software platforms Mailchimp, HubSpot, Constant Contact, and more Vimeo, the world’s leading all-in-one video solution, launched a suite of tools to help marketers and businesses reach— and ultimately convert— new customers with video. To streamline the process of managing and communicating with customer leads, Vimeo also introduced new and enhanced integrations with HubSpot, Mailchimp, Constant Contact, and more. Users can now add customizable contact forms…

With the overall U.S. ad spend expected to reach $246 billion by the end of this year, brands must determine how and where to allocate their marketing resources more than ever before, and whether they should capitalize on internal talent or leverage outsourced marketing services to determine strategy and execute their spend. Here’s the painful truth: there is no one-size-fits-all approach. I made the case for an internal marketing approach in Part I of this series (link). I’ll now investigate the agency approach, which…

TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating TikTok influencers for their marketing campaigns. They Pay a Lot of Attention to the Number of Followers. It's not a good idea to focus on the number of followers on Instagram, either. You should always check audience authenticity. But on TikTok, followers are less critical. While a video…

Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom…

Quad/Graphics, Inc. announced the launch of its Quad Direct Marketing Exchange (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at a greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production, and streamlined mailing. “For years there has been a feeling among…

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e-commerce marketplace to answer their most pressing question, "How effective is my advertising?" to better understand channel…

SMS Archives, the leading search engine for text message marketing examples, has reached a new milestone, amassing more than 2,000 text messages in its free public resource of sample SMS marketing campaign examples from some of the world’s most popular brands, with new text messages added daily. Powered by Tatango, the leader in text message marketing software, SMS Archives is a resource for marketers who are seeking inspiration and examples of how top brands are using text marketing to generate revenue, promote special…

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

Global Head of Deloitte Digital succeeds John Seifert, who announced his plans to step down in April this year Ogilvy announces the appointment of Andy Main as Global Chief Executive Officer. Andy, Global Head of Deloitte Digital and a Principal at Deloitte Consulting LLP, will succeed John Seifert, who announced his plans to step down in April after 41 years with Ogilvy including five as CEO. Andy will join Ogilvy at the end of July to begin the transition. Andy took the helm at Deloitte Digital in 2014 and rapidly…

Agency Revolution allows agencies to personalize their customer communication and drive powerful automated campaigns HawkSoft and Agency Revolution are both insurtech companies serving independent insurance agents with a long history of collaboration. Today, HawkSoft announces that Agency Revolution's cloud-based marketing automation platform Fuse™ and HawkSoft's agency management system can integrate via HawkSoft's new Partner API. Mutual customers can sync data across both systems to access the depth of client and…

Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution. "Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce…

Now that holiday promotional plans and sales are largely behind retailers, now is the perfect time for companies to start thinking about what they’re going to do to make their Marketing campaigns aimed at retailers or wholesales, also known as trade promotions, more profitable in 2020. If you’re like many marketing decision-makers, you may have done some research on the advantages of Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) for your company. Trade Promotion Management tools allow companies…

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…