Customer values and priorities are shifting. Today, customers place greater value on the total brand experience, which involves more than …
Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release
Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a …
Snappy Kraken Integrates With Redtail
Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced its integration with …
Bluescape Announces New Whiteboard Feature and API Integrations with Leading Collaboration Tools
Teams Discover Faster Ways to Connect, Work and Collaborate on Interactive Workspaces Bluescape, the leading collaboration workspace solution, introduces new …
MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot
"If you hire the right people to do the right work, have the right support internally, and have a clear …
Design Systems Will Build the Future of Customer Experience
Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers …
Cross-Channel Attribution and How to Cut Through the Noise
Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the …
Interview with Steve Warren, CEO, Mapp
"What remains constant is the need for brands to stand out and reach their potential by enabling meaningful connections and …
Study Reveals that Company and Third-Party Data Quality is Key to Improving Marketing Effectiveness
Integrating Quality Data Sets Is Critical for Accurate Customer Views and Optimizing Media Mix Research Now SSI, the global leader …