Browsing Tag

digital marketing

Bria Burk Promoted to Director of Digital Marketing at Androvett Legal Media & Marketing

Androvett expands digital marketing capabilities with new role Androvett Legal Media & Marketing, with offices in Dallas and Houston, is expanding its digital marketing and media capabilities with the promotion of Bria Burk to Director of Digital Marketing. In her new role, Ms. Burk will oversee the firm's digital marketing capabilities for law firms, professional services firms and businesses. That includes working proactively to reinforce competitive positions, expand offerings, develop new business and enter into…

Two-Thirds of Small Businesses Conducting Email Marketing Execute Without CRM, Despite Accessible Technology

Without software to automate marketing tasks, many small businesses are at a disadvantage as owners determine digital marketing strategies for 2021 Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually. Digital marketing…

transcosmos Releases Data-Driven Multi-Channel Outbound Services, the Collaboration of AI and Human

By merging people and digital whilst making the most of human touch, transcosmos offers operational services that increase customer acquisition rate transcosmos inc. hereby announces that the company has started to provide data-driven multi-channel outbound services that will enhance customer experience and expand sales by blending the company's operational expertise developed through its numerous call center outbound service records and digital marketing capabilities. Marketing Technology News: Twilio Welcomes Deval…

GoMarketing Inc., National Digital Advertiser, Now Provides Facebook Advertising for Home Services Companies

Home service companies are often lost in the fog of Facebook advertising. It is the sole reason GoMarketing has decided to open its doors for home service companies and offer Facebook advertising. In a span of a few years, Facebook advertising has managed to evolve at an unprecedented rate. Although social media advertising is a different game, the effectiveness of Facebook ads is in the same league as Google Ads. “Of course, organic growth matters, but Facebook advertising offers home service companies a chance to get…

Xebec Strengthens Its B2B Marketing Services With Proprietary CRM Tool HELM

Xebec Communications Pvt Ltd, an independent creative and digital marketing services agency has reinforced its B2B solutions for clients with a plethora of new offerings. Xebec is a 28-year-old agency with a specialized focus in the B2B marketing space. The company has offices in Pune, Mumbai and Bengaluru and has handled some marquee clients in the B2B space. Volvo Construction Equipment, Cooper Corporation, ABB, Kohler, Cummins power generation, Demag Cranes, Thyssen Krupp to name a few. Clients in the IT…

Aki Technologies Hires Industry Veteran David Sanderson as Creative Head

Sanderson Brings Nearly Two Decades of Experience in Helping Brands Advance Their Digital Marketing Efforts Aki Technologies, the company that helps marketers target pivotal moments using personalized advertising, announced that David Sanderson has joined the team as Head of Creative Solutions. In this role, Sanderson will manage Aki’s Motion Graphics and Digital Media Design departments, fuel the company’s innovation roadmap by responding to macro trends, and scale the success of Aki’s Eyeview and personalization…

Top Digital Marketing Trends that Prevailed in 2020

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…

Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the…

Blue C Introduces Signature BrandPWR Platform

Branding Agency Catapults National BrandPWR Launch with Aggressive Television Campaign Blue C, a leading Southern California-based branding and marketing agency, is proud to announce the public launch of its tested and proven BrandPWR platform. After a highly successful pre-launch period resulting in accelerated growth, brand clarity and improved audience resonance for the early client adopters, Blue C has rolled out its proprietary BrandPWR platform to help brands identify value propositions and more effectively connect…

Power Digital Acquires Premiere Performance-Based Media and Social Creative Company, Social Method

Partnership Creates One of The Largest Tech-Enabled Performance Based Marketing Services Companies Powering Ecommerce Power Digital announced its acquisition of Social Method, one of the fastest-growing data-driven digital media buying and creative companies in the country. Specializing in performance-based Facebook and Instagram media and creative services, with a hyper-focus on driving a high return on business outcomes and revenue growth, Social Method is well-respected both for its impressive client portfolio and…

Simplilearn Announces Collaboration with Facebook to Offer Facebook’s Digital Marketing Associate Certification

Learners to get free voucher for the Facebook Certified Digital Marketing Associate exam Masterclasses conducted by Facebook trainers Simplilearn, world's number one online bootcamp for digital economy skills training, announced its collaboration with Facebook to integrate the Facebook Blueprint Digital Marketing Associate Certification into its Digital Marketing courses. As part of this collaboration, Simplilearn will make a Facebook Blueprint certification exam voucher available to graduates of  Simplilearn’s Digital…

Maintaining the Retail Omnichannel Edge in 2021

It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a strong sense of caution. And while the physical retail sector has been one of the hardest hit, ecommerce has experienced the opposite effect, but that’s not to say it has been…

Seismic Digital and KidSay Form Strategic Alliance

Landmark partnership expands capabilities for both companies to help serve brands more holistically Seismic Digital, a consumer insights and digital strategy and activation agency recently named the seventh-fastest growing company in Kansas City, and KidSay, the world's leading youth research, trend reporting and strategy firm, have entered into an exclusive partnership to help brands connect with and engage kids, tweens, teens and their families. Through this strategic partnership, Seismic Digital's brand partners will…

V12 Marketing Drives Growth for Businesses with New Partnership

V12 Marketing, has announced an exclusive content development and advertising partnership with Concord-based news outlet, the Concord Sentinel. This partnership enables V12 Marketing clients access to brand interview-style articles, placement in the Concord Sentinel Business Directory, unrestricted access and preferential treatment when running digital advertising campaigns. Marketing Technology News: Sage and Brightpearl Announce Partnership "It's a big deal for businesses to have this type of instant access," says…

Goodway Group Named To AdExchanger’s Inaugural Programmatic Power Players List

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural Programmatic Power Players list. AdExchanger recognized Goodway for two core categories: media planning and buying, and performance marketing. Marketing Technology News: SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Working with brands such as Anytime Fitness, Mattress Firm, Staples, and Subaru, the judges praised Goodway for being in a…

Kinetiq And MarketCast Team Up To Bring Competitive Benchmarking To Tune-In TV Attribution

MarketCast and Kinetiq have teamed to advance tune-in attribution by combining MarketCast's advanced data science capabilities with Kinetiq's comprehensive ad detection covering 1,600 channels in all 210 U.S. DMAs. The combined capabilities produce powerful data-driven insights and empower TV networks with transparent competitive benchmarking to understand tune-in campaign effectiveness for the first time. Marketing Technology News: Cision Names Tim Moylan Chief Revenue Officer "With MarketCast's ability to use data…

The Latest Martech Tools and a Lot of Trust: How Service-Based Businesses can Stay Competitive in a Crowded Marketplace

Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the daily tasks that come with growing the business. Today, that includes a level of proficiency in digital marketing, which is often a prerequisite for sustainable growth and success. And the list of focus areas in a comprehensive digital marketing strategy seems to grow every year: Website SEO PPC advertising Reviews and Reputation…

Spindustry and Znode Announce New E-commerce Partnership

Spindustry, a web development and digital marketing agency, has announced a new partnership with Znode, an enterprise B2B e-commerce platform. Spindustry supports e-commerce systems, sales channel portals, intranets, field team management portals and enterprise websites. The Znode and Spindustry partnership aims to serve the digital agency’s e-commerce business as well as focus on serving more customers, particularly in the agriculture industry. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce…

Madgicx Rolls Out Suite of Creative Intelligence Tools to Improve Return on Ad Spend and Other KPIs Across Facebook, Instagram, Google

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

Aarki Made the AdExchanger’s 2020 Programmatic Power Players List

Aarki, a leading AI-enabled mobile marketing platform, announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. Marketing Technology News: Oracle Exposes Largest CTV Ad Fraud Operation Ever "It is a great honor for us to end the year with such wonderful recognition," said Sid Bhatt, CEO, and co-founder of Aarki. "We are thrilled to be included in such a…