digital marketing

Benefits of Organic Social Media Marketing There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. While many marketing leaders of some of the more renowned companies would usually opt for a hybrid social media model that allows a significant amount of (bulk!) organic social media marketing teamed with a certain amount of paid social efforts, it might not always be easy for smaller teams or those undergoing advertising and marketing budget cuts to have a large…

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management, and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands. Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results --and…

Todd Lunsford is the latest seasoned CMO to join Chief Outsiders, America’s leading group of fractional marketing executives serving the small to mid-sized growth company market. He brings 25 years of experience in healthcare and financial services to the firm, with a track record of impacting growth trajectories through a wide range of strategies and tactics such as strengthening brands, direct-to-consumer digital marketing, B2B lead generation and sales force design and development. He focuses on analytically-driven…

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm Michael Morrison has returned to his role as a fractional Chief Marketing Officer (CMO) at Chief Outsiders, one of the nation’s fastest-growing management consulting firms. Morrison returns after a triumphant four-year engagement shaping the go-to-market strategies for a healthcare financial services client. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint…

Ignite Visibility, a full-service digital marketing and advertising agency, is pleased to announce its recent naming as the #1 SEO and SEM Agency in the US by Clutch, a leading B2B ratings and reviews platform. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Our team is honored to receive this recognition from Clutch. Due to our unique strategy, methodologies, timelines, project plans, and forecasts, we have been able to help our clients reach their goals.…

Nearly $60M in Total Raised Since Company Founding in 2019; Position Fyllo as the Leading Technology Platform for Highly Regulated Industries Round Co-Led by Sol Global and JW Asset Management includes Entourage Capital, K2, and Several of the Nation's Top Family Offices Fyllo, the leader in digital marketing and compliance solutions technology for highly regulated industries, including cannabis, has closed an oversubscribed Series B round totaling $30M co-led by JW Asset Management and Sol Global. Additionally, Peter S…

Facebook has launched a Top Providers Initiative, certifying a limited number of companies as trusted partners providing best-in-class marketing and advertising services to real estate agents using the Facebook, Instagram, and Messenger platforms to grow their businesses. Ylopo, the leading provider of digital marketing services to the real estate industry, and one of the few companies in the industry exclusively focused on digital advertising and marketing, is honored to announce their elevated partnership with Facebook.…

Software AG , a leader in IoT, integration, API management and business transformation software, announced the appointment of Dawn Colossi as Chief Marketing Officer. With over 25 years of digital marketing experience, Colossi brings a wealth of experience in driving award-winning digital marketing programs for high-growth companies. Marketing Technology News: CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards Sanjay Brahmawar, CEO of Software AG, said: “We are thrilled to welcome Dawn at…

It has officially been one year since the world began its battle with COVID-19 and it comes as no surprise that the ongoing pandemic has changed our lives for years to come. The sudden increase of being indoors has led consumers to spend more time online than ever before and for businesses, this requires a different approach to generate customers and remain open. If the pandemic has taught businesses anything in the last year, it's the importance of digital marketing. Prior to the pandemic, it was difficult to…

UAE-based company bfound, the one-stop-shop for digital marketing solutions, and Virtuzone – a top-tier company incorporation service specializing in business setup across a range of zones across the UAE have built a powerful partnership to digitally transform and innovate the SME segment in the country. This partnership provides SMEs everything from company registration to marketing support, all under one partnership. The pandemic has proven hard and both bfound and Virtuzone are on a mission to make it easier for anyone…

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations (PR), digital marketing and event planning services for telecom and data center companies, marks the pandemic anniversary by saluting the critical infrastructure community and its commitment and ability to remain connected, even during these unprecedented times. There's no question that humanity's ability to remain online and virtually connect for work, learning and entertainment during COVID-19 not only made the stay-at-home orders bearable,…

Ackroo expands their marketing offering and accelerates warrants Ackroo Inc., a loyalty marketing, payments and point-of-sale technology and services provider, is pleased to announce advancements to its AKR3 marketing platform. The Company is focused on enhancing its platform in e-commerce and digital marketing to further empower its customer base. Specifically, the Company has completed an integration to Shopify which enables Ackroo merchants to redeem their gift cards through Shopify’s online store. The Company has also…

TravelNet Solutions, a leading provider of integrated software and marketing solutions for the hospitality industry including TRACK, ResortsAndLodges.com, ATLAS, and Digital Marketing Services, is proud to announce the hiring of hospitality industry leaders, Michelle Marquis and Jeff Robertson. Michelle will serve as Chief Revenue Officer to help grow and strengthen all solution areas for TravelNet Solutions and serve on the firm’s Executive Team. Jeff will serve as Vice President of Marketing and be accountable for…

Due to social distancing and stay-at-home orders, digital ad spend is on the rise. Foxhound LLC, a leading digital marketing agency, recently released its SEO Budget Calculator, a free-to-use tool that helps businesses plan their digital ad campaigns. Foxhound LLC, a leading digital marketing and PR firm in Tampa Bay, has announced the release of a free-to-use digital advertising tool. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush Its release comes amid a global pandemic, one that has…

How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: The impact of the Covid-19 pandemic has led to drastic changes to consumer trends and digital marketing processes, requiring marketers across the hierarchy to invest in a different martech stack to help create better marketing ROI despite it. The year 2020 and in a lot of ways, even 2021 will be about…

Energy utility customers are engaging with digital communications from their energy providers more than ever before. Questline’s 2021 Energy Utility Benchmarks Report, released today, showcases that digital adoption was accelerated by the coronavirus pandemic. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future In its seventh year, the Energy Utility Benchmarks Report evaluates digital marketing data for Questline’s 450 energy utility clients, looking at more than 356 million email…

Weber Shandwick, one of the world's leading global communications and marketing solutions firms, today announced it was named as an Honorable Mention in the 2021 Gartner Magic Quadrant for Global Marketing Agencies1. According to the report, Gartner evaluates agencies for demonstrated success across a range of capabilities such as: marketing strategy; creative and content; digital marketing execution; marketing data, analytics and insights; business consulting and transformation services; industry vertical expertise; product…

elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysia’s largest co-working space, by offering exclusive rates for elfo’s proprietary digital platforms — elfoMAP, a marketing automation platform to optimize email marketing campaigns and elfoAIM, a conversion-based landing page builder. Through this partnership, elfo will help Common Ground members fine-tune their digital advertising and performance marketing initiatives by offering them 20% off of elfoMAP monthly…

The past year has seriously changed the way digital marketing predictions have been made. That is because many of the predictions of what people would see didn't end up happening. The COVID-19 pandemic played a huge part in changing how digital marketing trends emerged. There has been a huge change in the way brands now connect with their audience. Over the past year, consumers are spending more time than ever on social media networks and making more purchases online. This has led Ryan McAweeney, a marketing insider,…