When I first joined Moz as Principal Search Scientist in 2015, I held the same attitude towards web spam as …
Cost of Overdoing It: Marketing’s Glaring Problem
Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap …
SRAX’s BIGtoken App Gains Worldwide Appeal With 11 Million+ Registered Users
BIG Gains Continued Momentum as Registered Users grow to 11 Million Globally Social Reality, Inc., a digital marketing and consumer …
Looker Expands the Power of Its Data Platform with Sales Analytics Application and Powerful Third-Party Developer Features
The Tour London, Looker ’s annual global roadshow, the company announced a significant addition to its cloud-based, modern data platform …
Influencer Marketing Joins the Big Leagues by Becoming a Year-Round Approach According to New Linqia Report
66% of Marketers Surveyed Ran More Than Three Campaigns Last Year and 42% Have an Always-On Approach to Influencer Marketing …
DojoMojo Launches Media Market to Offer Brands an Effective Paid Acquisition Alternative to Facebook and Google
DojoMojo Redefines the Partnership Marketing Landscape by Enabling over 8,000 Brands to Buy and Sell Media Directly in It’s Leading …
Investis Digital Announces Acquisition of Vertical Measures to Enhance Digital and Performance Marketing Offerings
Positions Investis Digital Among Largest Digital Communications Companies Globally Investis Digital, a leading global digital communications company, announced the acquisition …
machineVantage Announces Ten New Products Designed to Apply Artificial Intelligence, Machine Learning, and Neuroscience for Marketing, Product Innovation, and Personalization
machineVantage, a company pioneering in delivering expert Artificial Intelligence and Machine Learning-based solutions across multiple areas of business operations, has …
SRAX Joins Big Tech Leaders and Interactive Advertising Bureau to Assist Government Officials Making State and National-Level Policy Changes for Consumer Data Privacy and Compensation in 2019
California State Capital is First Stop in Making Changes that will Impact Ad Agencies, Brands and Consumers Across the Board …
Acqueon and Selligent Partner to Integrate Customer and Marketing Data to Engage and Maximize Every Consumer Interaction
Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), …
Netcore’s AI Engine ‘Raman’ Boosts Kotak Securities’ Email Communication Performance by 25%
Raman Brings AI/Ml Capabilities to Netcore’s Smartech Marketing Automation & Analytics Suite, to Give Real-Time, Actionable, Intelligent Insights to Help …
DMP, CDP or UDP – What’s in a Name?
There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to …
Drawbridge Integrates The Trade Desk’s Unified ID Solution Into Its Identity Platform
Independent digital identity resolution company, Drawbridge, formally announced that it has integrated The Trade Desk’s unified ID solution as a …
Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers
The Industry-Leading Crossix Difa Platform Now Supports TV Measurement and Optimization Crossix announced it has launched DIFA TV, a television …
95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019, According to New Survey
Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a …
Veritas Appoints Todd Forsythe as Chief Marketing Officer
Dell EMC and Pure Storage Veteran Strengthens Veritas’ Leadership Team Veritas Technologies, a worldwide leader in enterprise data protection and …
Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify
The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, announced the release of …
Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic
GoodFirms‘ research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing …
The Battle of Experience: How to Win on Today’s High Street
The Chief Executive of the BRC, Helen Dickinson, recently stated, “The retail industry is undergoing a profound change” in response …
Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds
Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings …