Browsing Tag

digital marketing

Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech industries. Notable client roster additions include Brainium Studios, Buildable and Natural…

CallRail Launches “Lead Center” for SMBs to Manage their Leads

SMBs now have an affordable platform for seamless, automated lead management CallRail, a lead-focused marketing and analytics platform, announced its new Lead Center, a communications and management hub that enables small-to-medium-size businesses (SMBs) to connect with, prioritize and manage every lead so no opportunity is missed. A survey of CallRail customers revealed many SMBs are using spreadsheets to keep track of leads or toggling between multiple communication platforms — a disjointed and costly approach resulting…

Channable’s Cross-border E-commerce Powers U.S. Digital Marketing Agencies

Channable, a leading global e-commerce platform provider for digital marketers, brands, and online retailers, announced its North American expansion accelerating international e-commerce for U.S.-based clients and partners. A spike in international e-commerce fueled by the pandemic prompted Channable to focus on the U.S. market. Channable is already working with Philips, Maison MRKT, Upper Quadrant, Carbon and others internationally and in the U.S. Marketing Technology News: Stoneshot Offers Email Marketing Benchmarking…

PetsPyjamas Selects Mapp for Improved Marketing Personalization

Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help it improve the personalization of its customer outreach. PetsPyjamas has integrated Mapp into its digital marketing strategy to improve its cross-channel marketing by maximizing its use of segmentation and developing more sophisticated customer journeys. Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring PetsPyjamas is…

Agile Solutions From Superb Deliver Digital Growth

Superb digital campaign delivers a 1345% return on advertising spend for travel clients. With the challenges that all businesses are facing today, there has not been a more critical time to focus on digital marketing and e-commerce performance. Superb’s ability to adapt marketing strategies sets them apart from other agencies. Matthew Blay, Co-founder and Managing Director of Superb, said: “What makes us Superb is our way of working. Our teams across Europe deliver solutions that are agile and responsive. By being…

Sharecare Launches New Digital Marketing Solutions

Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health. “At Sharecare, we understand every person’s health and condition journey is…

Rise Interactive Named 2020 Partner Collaborator of the Year by Invoca

Rise Interactive, recognized as one of the top performance marketing agencies in the world and a Fastest Growing Agency by Adweek, has been named the 2020 Partner Collaborator of the Year by Invoca. Invoca is a leading conversation intelligence platform that enables users with conversation data to drive better experiences, more conversions, and higher revenue. "The Partner Collaboration award recognizes an agency partner that has demonstrated advanced applications of Invoca's call tracking technology, has a culture of…

Mead Johnson Total Grow Sets a Good Example in Effect-Link With Tik Tok

In recent years, the omni-channel strategy has been a trend in the maternal product industry. As the outbreak of Covid-19 this year, brands in the baby food & infant formula industry, whose off-line sales market prevailed previously, turned bullish on the online sales market and hoped to gain more new consumers via digital marketing. However, the game is different online. How to catch people's eyes? How to increase brand's public recognition and enjoy greater popularity? How to manage the costs of new consumer…

Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

SoundCommerce Launches SoundProfit 360: Real-Time Profit Optimization for Retailers and Consumer Brands

Jewelry Brand Mejuri Employs SoundCommerce to Optimize Profit across DTC Commerce, Retail Stores Data platform provider SoundCommerce announced the launch of SoundProfit 360, a SoundCommerce SaaS module that provides real-time order- and shopper-accurate profitability tracking and insights for retail and consumer brand decision makers. For direct-to-consumer jewelry brand Mejuri, SoundProfit 360 is key to balancing contribution profit with customer experience and lifetime value (CLV). Marketing Technology News:…

Adzymic Expands Into Thailand, Hong Kong and Japan, Targets USD17.5 Billion Ad Market

Names official partners Maadtech Global in Thailand and Hong Kong; Spikebrand in Thailand and Atlas Associates in Japan Adzymic, a Singapore-based ad-tech company, has expanded to Thailand, Hong Kong and Japan with official local partnerships, bringing its full suite of dynamic creative solutions to advertisers in these markets. Adzymic has named Spikebrand its partner for Thailand, Maadtech Global for both Thailand and Hong Kong, while Atlas Associates is the Japan partner. Digital advertising spend in the three countries…

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…

ADARA Announces Cortex 3.0 – The Leading Platform for Permissioned Data and Verified Identity

Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph ADARA, the market leader in permissioned data and verified identity solutions for digital marketing, announced the launch of ADARA Cortex 3.0, a unique platform that provides access to first party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles. These anonymous, people-based profiles power ADARA’s Identity Graph, which brands can use to match, score and activate omni-channel…

Consumer Shopping Cultures and How to Adapt Digital Practices

One of the many benefits of e-commerce is that it provides retailers with access to a global market. But, despite being accessible to customers in seemingly the same way no matter where in the world they are based, consumption patterns and shopping habits differ across countries. As a result, businesses simply cannot adopt a ‘one size fits all’ approach, when targeting international customer bases. Rather, careful consideration of the markets and countries in which you operate is key for success on a global scale.…

IntentKey Connected TV (CTV) Attribution Gives Brands the Ability to Measure the Effectiveness of their TV Campaigns

Inuvo, Inc., a leading provider of marketing technology, powered by IntentKey artificial intelligence (AI) that serves brands and agencies, announces the production launch of a new feature which provides marketers with the ability to understand the effectiveness of their Connected TV (CTV) campaigns. Marketers have always viewed TV as a critical component to their branding efforts, but until now there hasn’t been a way to measure its effectiveness. Inuvo now offers CTV attribution for clients. This capability means…

Digital Marketing Pioneer Kolin Kleveno Joins Leading Independent Shop Tinuiti as SVP, Addressable Audiences

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…

Jivox Named a Leader in Creative Advertising Technologies

Independent research firm report rates Jivox with the highest possible score in 28 evaluation criteria, including company vision, product vision and profitability Jivox, the personalized digital marketing technology leader, announced it has been recognized as a leader in The Forrester Wave™ Creative Advertising Technologies, Q4 2020 report. Forrester’s 2020 evaluation cites Jivox’s investment in personalized commerce, the next-phase of growth for brands: “Jivox embraces the evolving needs of the modern brand, which faces…

Brandify and Rakuten Ready Partner to Streamline Consumer Transactions

Partnership will help to provide seamless consumer experiences for brick-and-mortar brands Brandify, the leader in local presence for multi-location brands, has announced a strategic partnership with Rakuten Ready, whose order-ahead technology powers more efficient Order for Pickup for brick-and-mortar businesses. The partnership allows the two companies to showcase each other’s offerings to retailers and enterprise brands, and creates synergies that connect Brandify’s location technology with Rakuten Ready’s commerce and…

Mapp and Kibo Commerce Announce Global Strategic Partnership

Cross-channel collaboration scales highly personalized eCommerce experiences Mapp, the international provider of insight-led customer engagement, has announced a global strategic partnership with cloud commerce solutions provider Kibo Commerce. Cross-channel retailers will benefit from the combination of Mapp's insight-led customer engagement and Kibo's leading eCommerce and personalization capabilities. The partnership will provide highly personalized eCommerce experiences and targeted cross-channel capabilities. It…

Fathom Hires Vice President of People

Fathom, a Cleveland-based digital marketing firm has announced the hiring of Jessica Baker as Vice President of People. Baker boasts 15 years' experience in digital marketing, leadership development, and organizational behavior—most recently at KeyBank where she served as Head of People Operations and Chief of Staff for the bank's Enterprise Digital organization. Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire Bisnode "As we seek new ways to live our Purpose and make the lives of…