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digital marketing

SRAX Announces Launch of Video Virtual Roadshow Feature into Investor Communications Platform, SRAX IR

Publicly traded companies can create their own video roadshow for investors through SRAX IR SRAX, Inc., a digital marketing and consumer data management technology company, announces SRAX IR Virtual Roadshow, a new tool that enables public companies to search for prospective investors and host video meetings. Marketing Technology News: Phunware Launches National Ventilator Registry Through SRAX IR Virtual Roadshow, companies can build their prospective investor list through SRAX’s proprietary platform. Companies…

60% of Marketers Say Their Agency Makes Six Campaign Mistakes per Week

One-third of agencies have absorbed $5,000 - $10,000 for a single campaign mistake, according to a new survey from Morphio  Morphio, the world’s first advanced marketing security software, today released findings from its survey of more than 300 digital agency decision makers in the US and Canada. The survey uncovered the hidden costs that digital marketing agencies face and the related risk to reputation, revenue and profitability. Ninety-nine percent of agency decision makers admitted to witnessing mistakes at their…

Matter Launches Integrated Internal Communications Offering

Full-Service PR Agency Extends Established Employee Communications Programs to Help Clients Bolster Company Culture Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announced the launch of a new internal communications offering. In immediate response to client requests, Matter’s integrated marketing professionals have established a line of offerings to support effective communications within organizations, leveraging a mix of strategic PR, writing, video,…

Movable Ink Extends Personalized Visual Experiences to Mobile App Messages

Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages Movable Ink, the visual experience platform provider for digital marketing leaders, announced general availability of Movable Ink for mobile. With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TCS,  CustomerGauge, CalAmp, Melrose Labs, Audian, SRAX, Inc., and Automation Anywhere. TCS Named a Leader in 2020 Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named a Leader in the Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific.…

SRAX Provides Brands Clarity in a Time of Uncertainty With BIGtoken Lightning Insights

BIGtoken launches research and surveys, delivering rich audience insights in hours SRAX, Inc., a digital marketing and consumer data management technology company, announces BIGtoken Lightning Insights, a new solution that gives brands the power of knowledge by returning robust audience insights in just hours. SRAX's permission-first consumer data management platform, BIGtoken, which boasts over 16 million panelists across more than 30 countries, is now providing brands the ability to quickly activate research and…

SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

Boston Digital Expands Leadership with Digital Marketing and Sales Veterans, Morgan Wallace and Bill Carino

Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing. Carino will focus on helping prospective clients across verticals assess…

Forget the “Two Minute Rule” for Video – a Good Story Will Drive Engagement

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

Yotpo Survey of Consumers Pinpoints Changing Online Shopping Behaviors and Priorities Amidst Global Coronavirus Crisis

eCommerce Opportunity Sparks for Determined Direct-to-Consumer (D2C) Brands as Amazon Leaves Shoppers Stranded with One-Month-Plus Delays Yotpo, the leading eCommerce marketing platform, released its Consumers & Commerce 2020 Coronavirus Trends Report, showcasing findings from a global survey that examines the changing behaviors, priorities, and shopping trends of consumers in the US, UK, and Canada since they have been encouraged to self-isolate or asked to shelter-in-place. David vs. Goliath in the Battle for…

Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital

Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions Partners in EMEA. London-based international digital marketing consultancy, The B2B Marketing Laboratory, and the Cape Town-based digital transformation and HubSpot Accredited Advanced Implementation support provider, MPULL, have merged to form Huble Digital Limited – the new international trading brand for the combined…

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

IAB and IAB Tech Lab Create Vital New Role: Angelina Eng Joins as First-Ever VP of Measurement and Attribution

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and Attribution. Eng, who has held senior positions at Morgan Stanley, Merkle, and Dentsu Aegis, is one of the first leaders at any major media and…

Design Vocals Celebrates One Million Clientele in Digital Industry

Design Vocals is celebrating another milestone achieved by hard work, customer satisfaction and on-going growth by offering up to 75% off on all Design Vocal services The Design Vocals team is proud to celebrate the milestone of ONE million clients served in the digital marketing industry. With each project comes an opportunity to grow and polish the skills of each employee involved in the project and the DV team has untiringly stayed true to this motto for eight years now. Throughout DV's professional journey, the…

365 Connect Assists Customers in Implementing Social Distancing With Digital Solutions in the Wake of COVID-19

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced the company is offering its messaging system at no additional costs to its customers. The platform enables the exchange of real-time text and email messages with prospects and residents to assist property managers in implementing social distancing in the wake of COVID-19. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders While the…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Tata Consultancy Services, Terminus, ActivePipe, Comm100, and Ada. TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate…

Email Marketing Generated $42 for Every $1 Spent in 2019

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

How Affiliate Marketing Is Shaping E-Commerce

Who does not like a recommendation when it comes to a purchase decision? And if that comes from a trusted source, it does help to sweeten the buy. At the core, Affiliate Marketing is the e-commerce version of product promotion through an online influencer/marketer and has helped many a brand to connect with audiences, who they would otherwise not reach. In the context of the brand’s digital strategy, the impact of affiliate marketing has led to a flourishing e-commerce sector especially in the Asia Pacific region – which…

Content Marketing Imperative Grows In Face Of Industry And Customer Event Cancellations Worldwide, Says CMO Council

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020 With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council. Marketing Technology News: Kimble PSA Now…

Crocs’ Jibbitz (TM) Charm Personalizer Powers Sales with Digital Commerce Experience Delivered by LiveArea

With the launch of Crocs’ award-winning Jibbitz Charm Personalizer, the iconic shoe brand is going to market with an innovative new digital experience designed in a creative partnership with LiveArea, a leading global customer experience and commerce services provider and business unit of PFSweb, Inc.. An interactive tool integrated into Crocs’ Salesforce Commerce Cloud platform, the digital customizer is attributed to an 18% increase in average order value and a double-digit rise in UPT (units per transaction) for those…