Major Gathering of Marketing Elites Will Take Place at I-COM’s Global Summit in San Sebastian, Spain from April 9-12 

I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year.

Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year’s theme, ‘The Reality Disruption Field’. “Consumer-centric Data-Driven disruptors are climbing the stock market valuation charts and redefining best-practice. Successful Business Transformation places Smart Data Marketing at a company’s heart and arranges the other organizational areas to maximize its potency. We’re excited to explore new levels of innovation here in San Sebastian”, said Cohen.

Also Read: Bit by Bit, Moving Away from Goo.gl

Some of the confirmed speakers include:

Paul van Gendt – CMI Director, People Data Centre, Unilever, UK
Guibert Tchinde – Global Data Acceleration Leader, Pernod Ricard, France
Nikki Mendonça – Global President, Intelligent Marketing Operations, Accenture, USA
Brad Smallwood – VP Measurement and Insights, Facebook, USA
Andy Fisher – Chief Analytics Officer, Merkle, USA
Ute Lauer – Head of Marketing Steering, Intelligence & Processes, Lufthansa, Germany
Francesco Marzoni – VP, Business Intelligence & Analytics, Bayer Switzerland
Andy Brown – Chairman/CEO, Kantar Media, UK
Emily Chen – Director Marketing Science & Analytics, Intel, USA
Bruce Hoang – Digital and Data Communication Director, Orange, France
Andrew Douglas – VP Data Analytics & Data Driven Strategy CHQ, IBM, USA
Crystal Chan – Managing Director, OMD, China
Harvey Goldhersz – Chief Data Officer & CEO, GroupM Analytics, USA
Gary Laben – CEO, Research Now SSI, USA
Chandos Quill – Vice President, Global Data and Strategic Partnerships, Acxiom, USA
Keith Camoosa – SVP, Consumer Intelligence, Warner Bros, USA

Also Read: Location is Most Important When it Comes to Digital Marketing

Following its efforts towards social awareness, I-COM is proud to partner with Take Her Back, a Data-Driven non-profit organization in India that rescues and rehabilitates sex trafficked minors. Meet the co-founders Om Marwah – Global Head of Behavioral Science, Walmart and Tom Hogan – Co-Founder, Take Her Back at the I-COM Global Summit and learn how data science can be used for social good.

I-COM is also proud to announce the finalists that have made the 2018 Data Creativity Awards & Data Startup Challenge shortlist. The winners of both competitions will be announced on April 10, at the Gala Awards Dinner, in San Sebastian, Spain. These awards, which celebrate the companies and startups in the forefront of data marketing, will acknowledge groundbreaking new projects and creative people making the difference in the field by using data to gain a competitive advantage.

The finalists of the 6th edition of the I-COM Data Creativity Awards are competing for 10 Award categories and 12 overall Awards, including the Overall Winner I-COM Data Creativity Awards and the I-COM Data Creativity Emerging Market Regions Award.

Also Read: 7 Tactics Every Digital Marketer Should Learn to Love in 2018

The shortlisted companies are:

Amplero, USA
Barclaycard International, UK
Cadreon & Universal McCann and BMW, USA
Ericsson Emodo, Pinsight Media and T-Mobile, USA
Flashtalking, Integral Ad Science & Tapad and Dish Networks, USA
GroundTruth and Outback Steakhouse, USA
GroupM & Kantar, India
Ogilvy & Mather, USA
IBM, USA
IPG Mediabrands and Sony, USA
Mediacom & GroupM and Shoe-d-vision, Denmark
Médiamétrie, France
Mindshare and GSK, India
Mindshare and Hindustan Unilever, India
MIT Sloan, Mediacom & GroupM and Radisson Hotel Group, Denmark
Omnicom Media Group and NIKE, China
Single Interface and Pizza Hut, India
Vodafone, UK
Wunderman and Fundación Huésped, Argentina
Wunderman and Shell, UK

Also Read: How Marketers Can Use Customer Behavior to Drive Revenue

The 6th edition of the I-COM Data Startup Challenge is made up of a group of exciting startups that are powering their products and services with the use of data. The Official Selection will be showcased with all finalists presenting on April 10 at the I-COM Global Summit 2018.

The shortlisted companies are:

1plusX, Switzerland
Beemray, UK
Cognitiv, USA
Colossal Analytica, USA
Happyfication, USA
MeasureMatch, UK
Mucho, UK
Thematic, New Zealand
Vidooly, India
Vizadata, USA

Recommended Read: 5 Mistakes That Can Be Disastrous to Your B2B Sales and Leads