Available in the Chrome Web Store, the Extension Lets Users Manage Their Contact Database

Contactually, a customer relationship management platform for real estate professionals, announced its next step aimed at better integrating its CRM into its users’ workflows. With the release of its latest Chrome browser extension for Gmail, real estate agents can now more easily access Contactually’s features and update contacts—right within their Gmail account.

“We wanted to provide the best aspects of Contactually’s contact management in the environment where agents spend the most time thinking about and communicating with their network—their email. More than 70 percent of Contactually users are on Gmail,” said Zvi Band, CEO of Contactually.

Also Read: Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year

In the new extension, whenever a user reads or writes an email message, they can view and edit contact details and see key components of their relationship tracked in the CRM, including the best time to send email; past activity; and the ability to add tags and Buckets (Buckets trigger follow-ups so that each relationship remains strong). These features make it even easier for agents to build relationships with their contacts because Contactually works how and where agents want to work.

Also Read: Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Since the extension launched, more than 2,000 Contactually users have installed and used it. On average, these agents are logging more than two times the number of Contactually sessions via the extension compared to the web platform. Extension users are also taking more actions across Contactually’s interfaces—creating 74 percent more contacts, organizing 44 percent more contacts into Buckets, updating 195 percent more contacts, and completing 37 percent more tasks on their Contactually dashboard.

Contactually expects to launch additional enhancements such as open, click, and reply tracking; email templates; and email scheduling to the extension in Q4 so that agents can continue to maximize the value from their sphere of influence.

Recommended Read: Melissa Sponsors PASS Summit Session on Optimizing Your Data Quality Business