Cognizant Named a Leader in Gartner's CRM & CX Implementation Report

Cognizant Named a World Leader in Gartner Magic Quadrant for CRM and Customer Experience Implementation Services

MTS Staff Writer

March 29, 2018

Report Recognizes Cognizant for Its Ability to Execute and Completeness of Vision

Cognizant announced that it has been named a Leader in the Gartner Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide. The report evaluates 21 vendors that provide customer relationship management (CRM) and customer experience (CX) project-based services, including consulting and solution implementation services worldwide.

Leaders are defined by Gartner as those who “bring a wide range of business, analytic and technical capabilities, including CX and CRM strategy, business transformation consulting, customer analytics, enterprise architecture and design, CRM and other customer-facing technology expertise, industry-specific domain expertise, and business change management. They demonstrate strong comparative revenue and growth. They can demonstrate the ability to scale across multiple geographic regions. They are delivering with high client satisfaction.”

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Gartner evaluated vendors based on their completeness of vision across the following criteria: market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation, and geographic strategy. Vendors were also evaluated based on their ability to execute across product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, and operations.

Harish Dvarkahalli Cognizant — Harish Dwarkahalli

“Business leaders recognize digital customer experience is the key to engaging, delighting and retaining customers in the modern world. Customers have so many choices, and they sit at the center of today’s value chain. Having the ability to understand the customer’s journey and deliver compelling products and experiences is more important than ever,” said Harish Dwarkanhalli, Global Delivery Leader, Digital Customer Experience Practice, Cognizant.

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“In our view, being recognized by Gartner as a Leader in the Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide underscores our deep industry understanding, strong technical implementation skills, unique design thinking and overall expertise in leading customer experience transformation. Cognizant works side-by-side with clients to transform their customers’ journey by enabling the digital platform, reimagining associated business processes and reshaping the experience,” continued Harish Dwarkanhalli.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.