Copper Integrates With Square To Manage Cash Flow From Within CRM

Copper Integrates With Square To Manage Cash Flow From Within CRM
Integration offers better visibility and understanding of customer health

Copper is pleased to announce that it has partnered with Square on a first-of-its-kind integration to manage invoicing and payments directly inside of Copper CRM. Copper and Square customers will benefit from a native integration that makes it possible to manage customers and their payments without having to switch applications.

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Businesses using both platforms will be able to view payments and raise invoices directly from records in Copper. This integration introduces the first omni channel invoice and payment management solution that is automatically updated in a CRM whether businesses are supporting their clients online or in person. Customers of both platforms may also opt for a free, 60-minute setup and training session through Copper integration partner White Stratus.

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“Our customers are prioritizing cash flow right now,” said Copper VP Partnerships, Olga Lykova. “We wanted to make it as easy as possible to manage the entire customer relationship, including its financial health, directly within Copper. Integrating with Square has allowed us to support critical cash flow considerations.”

Pankaj Bengani, head of global partnerships at Square said: “We’re pleased to help provide businesses with a holistic view of the customer relationship by leveraging Square’s Invoices API and Copper’s best-in-class CRM features.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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