Leading Financial Services CRM Acknowledged in Gartner Magic Quadrant for Fifth Consecutive Year

CRMNEXT, Inc., a leading CRM provider for financial services, announced that it has been named a Challenger in Gartner’s 2019 Magic Quadrant for Sales Force Automation.

“CRMNEXT provides the tools to help level the playing field for banks and credit unions of all shapes and sizes,” said Joe Salesky, CEO of CRMNEXT, Inc. “Our solution is a game changer, giving team members immediate access to deep customer insights, targeted and pre-approved offers and keep-in-touch tools to grow relationships. CRMNEXT manages deals and moves customers through the pipeline faster with automation, goal tracking and customized reporting.”

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According to Gartner, Sales Force Automation (SFA) is defined as “systems that support the automation of sales activities, processes and administrative responsibilities for organizations’ sales professionals. Gartner considers SFA to be foundational technology, implemented to automate an organization’s core sales processes.”

Of more than 75 SFA vendors worldwide, Gartner only selected 19 for inclusion in its 2019 Magic Quadrant. This is the fifth consecutive year that CRMNEXT has been selected. Gartner notes that it moved CRMNEXT up from the Visionaries to the Challengers quadrant this year “based on its scope of advanced capabilities, such as bot technology, white-space analytics and machine learning.”

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Notable for vendors in this year’s Magic Quadrant, Gartner highlights CRMNEXT’s differentiated commutable-cloud^TM deployment options, supporting SaaS, private cloud or on-premise. Among other strengths of the platform, Gartner calls out CRMNEXT’s high usability, easy navigation and customization possibilities, along with its ability to measurably improve the customer experience.

On average, CRMNEXT reduces the length of customer transactions by 90 percent, increases employee productivity by 60 percent, and contributes as much as a 40 percent increase to bottom-line revenue.

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