VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced today that IDLife, a health and wellness company focused on customized nutrition products, has launched their new white-labeled VERB mobile sales application in the U.S. market.

IDLife is a health and wellness company that is revolutionizing the industry with customized nutrition. Their name stands for Individually Designed Life and was founded on the principle that no two people are alike, so everyone has unique nutritional needs. Their mission is to offer the highest quality products and programs available to help their customers lead a healthier life. They offer a range of individualized nutritional products to help further their mission of empowering their customers and Associates by maximizing their potential to achieve their lifestyle goals.

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In addition to leveraging the power of VERB’s platform of wide-ranging features and functionality, including the interactive video sales enablement features, IDLife will also be implementing VERB’s in-app integrated sampling platform. VERB’s sampling feature allows Associates to send sample products directly to customers and prospects right through the VERB app, which has been shown to significantly increase sales conversion rates.

“Partnering with VERB will allow us to expand upon the already-rapid growth we’ve generated for our business,” said IDLife President Laura Brandt. “VERB’s comprehensive app functionality as well as its proven, customizable sampling system made them the perfect match for how we operate. Furthermore, VERB’s tools will allow us to provide greater choice for our Associates and end customers, which is one of our core values and should translate to a big win for IDLife.”

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Global President of Sales for VERB McKinley Oswald added, “As consumers demand more and more customized products and services in their daily experiences, IDLife and VERB are well positioned to address that growing trend by helping our respective clients and customers access what they want and how they want it. IDLife is a major player in the health and wellness space, and we’re looking forward to helping IDLife and their Associates grow their businesses more rapidly and effectively. For all of us at VERB, it’s very exciting to watch the momentum in our own company’s growth as we continue adding clients of this scale and magnitude.”

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