Global CRM pioneer, Marketpoint, announces the launch of Marketpoint CRM 3.0, a cloud-based CRM system that can be implemented out of the box or customised to meet unique client needs. Version 3.0 features full integration with marketing automation platforms, Microsoft Outlook and Zuant, a mobile lead capture system that manages leads from inception to close and gives marketing full visibility into campaign ROI.

Global CRM pioneer, Marketpoint, announces the launch of Marketpoint CRM 3.0, a cloud-based CRM system that can be implemented out of the box or customised to meet unique client needs. Version 3.0 features full integration with marketing automation platforms, Microsoft Outlook and Zuant, a mobile lead capture system that manages leads from inception to close and gives marketing full visibility into campaign ROI.

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For over 30 years, Marketpoint CRM has been the global go-to solution for sales and marketing professionals and is deployed at companies such as Volvo, Honeywell and Civica. The decision to launch Marketpoint CRM 3.0 during the COVID-19 pandemic was difficult, but intentional, according to Marketpoint Founder and CEO, Peter Gillett. “Bringing our solution to market at this time gives forward thinking companies a competitive advantage by helping them create and nurture customer relationships when global commerce resumes.”

“CRM is all about providing a positive customer experience from marketing to sales and beyond. What makes Marketpoint CRM stand out is its CRM-As-A-Service approach to creating customers for life,” says Jim Dickie, Research Fellow, Sales Mastery.

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System Highlights

Marketpoint CRM 3.0 features ease of use, affordability and support levels that accommodate specific client requirements. Other highlights include secure GDPR user access, a sleek UI to optimise usability and enhance performance, database profiling & management for targeted campaigns, visual lead qualification & tracking, real-time marketing reports and sales forecasting. The application has been re-written from the ground up, incorporating a modern, layered approach.

Civica Drives Productivity

For the last nine months, 700 Civica users across UK, US and the APAC region, have been beta testing the new version of Marketpoint CRM with pronounced success, noting user activity reaching full capacity. With the entire global organisation now migrated to 3.0, the platform is referred to by management as “a place for the truth.” Housing all key sales and marketing activities and visual financial reporting, Marketpoint is considered an extension of Civica’s business tailored to meet the needs of all 20 divisions.

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“Our mantra is, ‘If it’s not in Marketpoint CRM, it doesn’t exist,’ ” notes Tim Magness, Chief Marketing Officer. “Having an intuitive cloud system that centralises the location of data to provide a single view and a common approach across all of our business units is a key part of our global operating platform. The fact that we are able to adapt it to our evolving needs means we can continue to strengthen our support to the business.”

Marketpoint understands the enormous benefits of well integrated ecosystems. The CRM pioneer integrates Civica’s CRM system with their Eloqua marketing automation system, and event lead capture application, Zuant. The result: clear end-to-end visibility into every customer journey.

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