Veeva Systems announced that Bavarian Nordic is adopting multichannel Veeva CRM and Veeva Vault PromoMats for the digital launch of new products in the U.S. and Europe, including Germany, Switzerland, the Nordics, and the Baltics. Specializing in vaccines for infectious diseases, the company needed advanced commercial solutions to support its digital-first strategy. Veeva brings together multichannel engagement and compliant content for the innovative biotechnology company to drive the right interactions with healthcare…

Freshworks Inc., the customer and employee engagement software company, unveiled Freshworks CRM, uniting sales and marketing teams with out-of-the-box capabilities for an unsurpassed and unified 360-degree view of the customer to deliver better experiences and more profitable outcomes. The Freshworks CRM solution is built on Freshworks Neo, a new and fundamental reimagining of the platform experience, which unifies data on an embedded customer data platform for personalized customer engagement, improved lead conversion, and…

C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. announced the launch of C3 AI CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives customer-facing operations with predictive business insights. Marketing Technology News: Global Study Reveals Profound Shifts in Shopper Behaviors Likely to…

Combined company to deliver alternative to status quo market leaders Unanet, the flexible project-based ERP software purpose-built for the government contracting (GovCon), architecture and engineering (A/E) industries, announced it will acquire Cosential, the leader in customer relationship management (CRM) software and proposal solutions for the construction and A/E markets. The combination of Unanet's purpose-built ERP and Cosential's CRM software will give customers new choices for best-in-class solutions that meet their…

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

SugarCRM Inc., the innovator of time-aware CX, announced the launch of SugarLive, a new integration with Amazon Connect voice, chat and text messaging for omnichannel customer service and support. SugarLive seamlessly embeds Amazon Connect’s advanced, omnichannel contact center capabilities into Sugar Serve’s intuitive Service Console, empowering teams with powerful tools for routing, tracking, prioritizing and solving customer service interactions. The increase of distributed workforces and reliance on digital channels…

Social leaders are on the front lines of communicating with customers and audiences, but often face challenges when trying to share insights with other customer-facing teams. As social becomes a more critical part of the customer relationship across a growing number of business functions, and as social media management cements itself as a foundational system of record in the technology stack, visibility and collaboration across platforms is critical. Sprout Social, a leading provider of social media analytics, engagement,…

BrandMaker, a global provider of marketing resource management (MRM) and marketing operations software, announced an OEM partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi. Under the agreement, BrandMaker will resell Boomi as part of BrandMaker Fusion, which now allows marketing organizations to seamlessly connect their MRM platform to ERP and CRM systems and their entire marketing stack with little or no code effort. The net result is a connected MRM platform that increases data accuracy,…

Faye Business Systems Group(FayeBSG), a global technology company, and SugarCRM’s Global Reseller of the Year for 2020, has announced the availability of their Conversica Integration for Sugar. Integrating Conversica with SugarCRM enables users with a virtual assistant's capabilities to enrich CRM data for leads, contacts, and more. With the SugarCRM integration for Conversica, sales teams are empowered with an Intelligent Virtual Assistant to find sales-ready leads faster in the buyer’s journey by taking advantage of the…

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced the appointment of James Norwood to its board of directors effective immediately. James brings more than 30 years experience in enterprise software with a proven track record in product strategy and development, sales and marketing, M&A, brand creation and differentiation, and has a detailed industry knowledge. During his career, James has held numerous C-level and executive leadership roles at a number of ERP, CRM, martech and customer…

The Utilization Monitor for Sugar by FayeBSG provides actionable insight into how SugarCRM users are interacting with their CRM platform. With the Utilization Monitor, managers and supervisors can see real-time visual dashboards of the critical business activities crucial to the success of their team's CRM platform usage. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most Faye Business Systems Group, a global technology company, and…

Thanx, a leading provider of digital guest engagement and retention tools for restaurants, retailers, and malls, announced today that RHI Group, a retail marketing technology firm, has made a strategic investment in the company. RHI Group is financed by M33 Growth and Ribbit Capital. "The RHI team and this group of investors could not be a more perfect fit for the Thanx vision; we’re thrilled to have them as partners," said Zach Goldstein, Founder and CEO of Thanx. "Brick-and-mortar commerce in the US alone is a…

For 8 Years in a Row, G2 Crowd Reviewers Have Chosen Nimble As Their Fan-Favorite Simple Smart CRM for Office 365 and G Suite! Nimble, the pioneering Social Sales and Marketing CRM built for Office 365 and G Suite, announced that is has been named one of the Top Five Sales Intelligence Software Tools for Small Business and an overall CRM Industry Leader by G2 Crowd, the world’s leading business software review platform. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader Emarsys Nimble…

Marketcircle, developers of award-winning small business CRM, Daylite, unveiled integration with other calendars like iCloud, Google, Exchange and more on the iPhone and iPad. The new calendar integration in Daylite for the iPhone and iPad allows users to manage every aspect of their schedule, whether work or personal, all in one place. Rather than switching between multiple calendar apps to check availability, Daylite users can now quickly view all their events with one app Marketcircle, developers of the award-winning…

Creatio (formerly bpm'online), a global software company providing a leading low-code platform for process management and CRM, has been positioned as a Leader in the Grid® Report for Business Process Management | Fall 2020 and Grid® Report for CRM | Fall 2020 by G2, world renowned peer-to-peer software review platform. Marketing Technology News: Automation Anywhere Strengthens Channel Program to Accelerate Global Partner Success G2 is the world's largest tech marketplace where businesses can discover, review, and…

Introhive, the world's fastest-growing B2B sales intelligence software, announced that it has been selected as the winner of the “CRM Software Innovation Award” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. The world’s leading brands across high tech, telecommunications, commercial real estate,…

"Yes, there are dogs barking in the background and parents balancing virtual home schooling and works calls. However, I’ve witnessed that when you have a great culture, people do what it takes to get stuff done." Hi Craig, please tell us about your journey into tech and how you arrived at SugarCRM?  I’ve spent my whole career steeped in customer, financial and sales automation software. I joined Sugar nearly two years ago, having first relocated to the U.S. from Melbourne Australia back in 2017. It was in my two…

The edtech startup introduces Packs, a free product folded into Element451, its powerful customer relationship management software Colleges and universities beleaguered by the pandemic can now find relief in Packs from higher education software creators Element451. Even before the global health crisis, higher education faced formidable challenges. The pool of college-bound students has been shrinking and costs have been rising. The pandemic brought added stressors, mainly reductions in tuition-paying students. Indeed,…

HubSpot, a leading growth platform, is bringing power and ease-of-use to enterprise sales software with a major upgrade of its sales CRM, Sales Hub Enterprise. Custom objects, sophisticated sales reporting, and advanced permissions have been added to give sales leaders new levels of control and flexibility in their CRM, while enhanced sales engagement and configure-price-quote (CPQ) capabilities make it easier than ever for teams to connect with prospects and close deals quickly. Power and Ease-of-Use: The New Standard for…

Virtual meetings are the new norm of every business unit. Today, the world's number one CRM maker, Salesforce, has announced a new suite of Sales technologies, including Salesforce Meetings. The new Sales Cloud 360 innovations help sales teams shift to an all-digital experience and help businesses adapt their end-to-end sales processes with video conferencing, AI-powered video call coaching, and so on. Recommended: Dialpad Acquires Video Conferencing Company Highfive Seven months into the COVID-19 pandemic, the nature…