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Marketo CRM

Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels

Marketo’s Latest Release Features Updates To Abm, Ad Bridge, Web Personalization, And Analytics Marketo has unveiled its latest suite of product capabilities to further empower marketers. Marketing pros can now create more personalized and authentic cross-channel experiences for their buyers using the new enhancements. Built into the Marketo® Engagement Platform, the solutions in this release allow marketers to make informed decisions on target accounts within their account-based marketing strategy to– yield better…

Social Media TechBytes with Nik Pai, CoFounder of LiftMetrix, a HootSuite Company

Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the…