Latest Enhancements Support Mission of Helping Companies Create Customers for Life  

SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced new powerful product features with the Fall ‘19 release, placing an emphasis on self-service, automation and collaboration. These enhancements will result in increased customer satisfaction, lead conversion rates, and cost reductions.

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“We are relentlessly innovating on our products,” said SugarCRM CEO, Craig Charlton. “We move with a sense of purpose, and the objective of this release is to enhance the experience of our customer’s customers.”

A key new feature of Sugar Serve is the Self-Service Portal, which allows Sugar customers to provide branded experiences for their customers where they can find answers to issues, create and track service cases, communicate with customer service agents and perform other pertinent functions related to case management.

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Other highlights of the release include new features across the Sugar portfolio:

Self-Service

• SugarCloud Insights: Provides visibility and monthly email notifications to customers on their SugarCloud storage consumption across Sugar Sell, Sugar Serve, Enterprise and Professional
• CRM Sync Dashboard: Provides more visibility into the status of data synchronization between Sugar Market and Sugar Sell, Enterprise, and Professional, allowing for better alignment between marketing and sales functions

Automation

• SugarIdentity: Now available for customers in EMEA and APAC, SugarIdentity has also been enhanced to enable automated user lifecycle management with external identity provider services and support Single Sign On with Sugar’s Outlook Plugin (OPI) add on
• Sales process automation: Sugar Sell includes workflows that help customers automate key business processes, such as lead routing with new business centers, discount approval flows, and automated pipeline reminders

Collaboration

• Collaboration via mobile: Allows customers to access the Sugar comment log from their mobile device to add comments, view interaction history, and collaborate with team members on accounts, opportunities and support cases to stay in sync at all times

“We’re excited about the Fall ‘19 release, which follows on the heels of unveiling our newest products, Sugar Discover and Sugar Connect,” added Charlton. “This announcement goes hand in hand with our overall vision and commitment to anticipating and fulfilling needs before customers realize they have them.”

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