What’s New with LinkedIn Pages: Helping You Humanize Your Brand

By LinkedIn Marketing Solutions On Jan 15, 2020

Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects, and employees. LinkedIn Marketing Solutions is constantly investing in Pages and have recently introduced features like Employee Notifications, Kudos and Team Moments and Community Hashtags so you can build a sense of community with people who matter most to your business.

In this quarter’s update, LinkedIn is introducing some more new tools to help you engage with your community in more personal and interactive ways.

New martech features including Invite to follow, LinkedIn Live integration and new posting options can help you give your followers, customers, and employees a better sense of the people and values behind your brand, so you can form stronger B2B relationships.

Let’s get started.

Invite to Follow- Tap Your Network to Grow Your Community with LinkedIn Pages

You’ve shared that one of the biggest pain points of building a brand is increasing your numbers of engaged and relevant followers. With Invite to Follow, you can now invite first-degree Profile connections to follow your organization’s Page to help grow your organization’s audience. So, for example, when you leave a networking event with new contacts, you can immediately invite them to follow your Page.

LinkedIn Pages is also committed to providing the best experience for every one of our more than 660 million members and have included the option for anyone to opt-out if they don’t want to receive invites.

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Stream With LinkedIn Live – Engage With Your Community in Real-Time

LinkedIn Live has helped members and organizations have real-time interactions with their communities. That’s why brands have seen 7X more reactions and 24X more comments vs. standard video posts on LinkedIn. And members are tuning into a diverse range of topics on LinkedIn Live such as corporate social responsibility discussions, fashion shows, and even company-wide costume contests, to foster engagement amongst employees and brands.

LinkedIn is bringing LinkedIn Live to Pages so that organizations can leverage sight, sound, and motion to have direct conversations and interactions with their Page followers.

LinkedIn Live enables you to engage in two-way conversations on-screen while driving real-time participation through comments. Additionally, notifications of a Page going live will be distributed to followers, who have push notifications enabled and already engage with video on LinkedIn.

LinkedIn worked diligently on every customer feedback, bringing the most requested features with its 3rd party tool partners, including Private Testing to help nail the first stream test free, and a stream targeting feature to help LinkedIn users reach the right audiences across different languages and geographies.

LinkedIn has also made it easier than ever for you to engage with your community by including the ability to post as an individual or an organization. The new toggle switch on the homepage reduces friction and allows you to post from the same place you already post on LinkedIn so you can promote your organization’s brand in the way that works for you.