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How Large Businesses Protecting Your Information Online

We live in the digital age where data is everything. If you think services like Facebook and LinkedIn are great because they’re free, think again. These companies gain a lot from the data they collect from us. It’s information worth millions of dollars they can sell to advertisers. But enough about that. Let’s talk about the services you’re actually paying to use. Do you know that businesses also hold information about you? From the moment you sign up, they are already collecting data about you. Data that they are…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Talview Partners With LinkedIn Talent Hub to Put AI-powered Live Video Interviewing Inside the New ATS

With the Integration of Live Video Interviewing, Users of Linkedin Talent Hub Can Interview Candidates Anywhere and at Anytime, Objectively Assess Hard and Soft Skills, and Verify Authenticity Artificial Intelligence (AI) recruitment startup Talview announces that it's an integration partner with LinkedIn's Applicant Tracking System (ATS), Talent Hub. LinkedIn Talent Hub allows organizations to source, manage, and hire candidates from one place, and Talview's live interviewing capabilities are now integrated into the…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

Shaped by AI, the Future of Work Sees Soft Skills and Creativity as Essential

As technology advances, it disrupts and revolutionizes entire business sectors, often making our jobs easier and our lives better. And while we don’t always know the full impact of such technological advancement, with Artificial Intelligence (AI) it’s becoming increasingly clear that AI will disrupt nearly every industry in one way or another. While many people fear a future in which robots have eliminated human employees from the workforce, AI technology is not nearly that sophisticated yet. Sure, an autonomous train is…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

Databricks Named to the 2019 LinkedIn Top Startups List

Ranking Places Databricks Among 50 of the Hottest Startups to Work For Databricks, the leader in Unified Analytics and founded by the original creators of Apache Spark, announced that it has been named to the 2019 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top talent. This is the second consecutive year the company has been recognized by LinkedIn as a Top Startup. The LinkedIn Top Startups list is derived from a blended score looking at factors…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LinkedIn, Chorus.ai, Automation Anywhere, 3CLogic, and Amazon. LinkedIn Announces New Centralized Hub for Actionable Marketing Insights LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn’s existing platform – Success Hub for Marketers. Chorus.ai…

The Benefits of Having a Business LinkedIn Page

LinkedIn has become a vital tool for networking with a long list of benefits. From connecting with like-minded individuals to establishing yourself as a thought leader in your industry, read on for our top three benefits of having a business LinkedIn profile. Separating Yourself From the Competition: Being able to showcase your strengths, accomplishments, and best business qualities is of the utmost importance in today's world. With the increased amount of individuals attending college or university, continuing to…

Former LinkedIn Exec Mike Gamson Joins Relativity as New CEO to Further Accelerate Growth

Gamson brings 20 years of SaaS leadership to the chief executive position, teaming up with founder and industry veteran Andrew Sieja to solidify the company's expansion into the cloud and new markets Global technology company Relativity announced that LinkedIn veteran Mike Gamson has been named Relativity's new chief executive officer, effective July 1. Gamson brings his in-depth SaaS experience to Relativity, as well as his ability to mobilize and develop fast-growing customer-centric teams.  Sieja will serve as…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

MarTech Interview with Piyush Shah, Co-Founder at InMobi

"The biggest disruptions across the industry in technology will come from Data and Artificial Intelligence (AI). " Could you tell us about your role and journey at InMobi Group, and today TruFactor? What inspired you to be part of InMobi? I’ve been with InMobi since the beginning, and I am incredibly proud of our heritage as a true innovator in the mobile advertising space. In that time, I have previously led our performance advertising business, was Chief Product Officer and have incubated our enterprise platforms for…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

Everything You Want to Know About Microsoft Advertising

Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising platform, signaling a strategic move to expand their portfolio of services in Marketing, CX, Search and AI. Clearly, AdTech customers can finally think of leveraging something that is not just Google anymore for their advertising campaigns. To help you understand how Microsoft Advertising can generate great results for your business, read this article. What is Microsoft Advertising?…

5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…

Aqqaint Brings Trust and Transparency to Peer-to-Peer Exchange With New Mobile App

Build Trust Networks and Start Exchanging Products, Services, and Reviews Safely Aqqaint, Inc. has announced the launch of its new social app, which provides its members with the ability to build trust networks to exchange products, services and reviews -- available in the Apple App Store and the Android Market. Aqqaint members can join for free and begin connecting with people they trust. Unlike traditional peer-to-peer exchanges where users exchange with strangers based on location, Aqqaint's trust networks never extend…

Best Practices for Using LinkedIn Live

LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after the professional social network introduced video to its site. According to TechCrunch, video has been the fastest-growing medium on its platform. LinkedIn Live provides a significant opportunity for people and organizations to broadcast live video to select groups on a more global scale. Live stream examples include sharing conferences, product announcements, behind-the-scenes tours, and…

Metrics To Measure In A Modern Sales Organization

If you are familiar with real estate, you might have heard the term highest and best use.This is an important concept in determining the value of real estate.The highest and best use of a property or building is the use that achieves maximum possible productivity and, therefore, profit. Sales Efficiency is the same idea applied to sales teams. In order to create a truly efficient sales program, leadership must constantly ask: “Is this the highest and best use of my sales rep’s time and energy?” This approach to sales can…

5 Tips for Leveraging Email to Generate Sales in 2019

Email. We get mountains of it (the average worker receives 121 emails per day), and while we may be annoyed at cleaning out our inboxes or reaching our quotas, we also know how important it is to business success. In fact, more than 80% of marketers credit email as their most vital channel for customer acquisition. Bottom line: Email is not going away any time soon and you need to be able to create compelling emails to persuade your potential buyers. So, how can you make sure you’re using this channel effectively to…