Browsing Tag

LinkedIn

CoSell Launches LinkedIn For B2B Sales Partnerships

CoSell, a SaaS platform for B2B companies to find customer overlaps with partners to facilitate warms introductions, announced it has raised $2MM million in seed funding to accelerate its growth and help companies unlock revenue with every partnership. The round was led by Pivot North with participation from SaaStr Fund.  Marketing Technology News: Zipari Announces Strategic Growth Investment from Thoma Bravo Co-founders Brendon Cassidy, Pete Ryan, and Andrew Burleson believe that, by leveraging the CRM between…

Top LinkedIn Competitors for B2B Media Marketing

Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive traffic to their website, identify quality leads, share expertise through thought-provoking content, and ultimately, grow their network. The above-mentioned process comes easy for LinkedIn as it has over 760 million users, with more than 260 million monthly active users. The platform which debuts primarily on forming, building, and sharing…

GWI and LinkedIn B2B Institute reveal ‘Generation BETA’

Impact of the changed world of work on digital natives showcased in new report By the end of 2020 the BETA generation will deal with an average of almost 8,500 emails per year BETAs spend an extra 550 hours per year on their smartphones compared to older professionals -that’s an additional 68.5 working days Almost 1 in 5 BETAs have no dedicated workspace at home GlobalWebIndex (GWI), the leading target audience company, together with LinkedIn’s B2B Institute, launched “Work in BETA: The Rising B2B Decision…

LinkedIn Phishing Scams Most Clicked With a 47% Open Rate in Q3 2020

According to data presented by the Atlas VPN team, emails impersonating LinkedIn were the most clicked on social media phishing attacks, with a 47% open rate in the third quarter of this year. The numbers are based on research by KnowBe4, which examined tens of thousands of email subject lines from simulated phishing tests in Q3 2020 based on real phishing attack data. Marketing Technology News: Zoho Announces Partnership With Tata Consultancy Services Phishing is a type of social engineering attack used by…

GoDaddy’s #OpenWeStand Coalition Grows with Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber Supporting Small Businesses During…

Over 70 companies have joined in support of #OpenWeStand and pledged action to make a difference together through uniquely owned programming and resources GoDaddy Inc., the company that empowers everyday entrepreneurs, announced more companies -- including Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber, have joined the growing #OpenWeStand movement. #OpenWeStand stands to support small business owners navigate the challenging times presented by Covid-19 with special offers on services and tools, expert advice, and…

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

How Large Businesses Protecting Your Information Online

We live in the digital age where data is everything. If you think services like Facebook and LinkedIn are great because they’re free, think again. These companies gain a lot from the data they collect from us. It’s information worth millions of dollars they can sell to advertisers. But enough about that. Let’s talk about the services you’re actually paying to use. Do you know that businesses also hold information about you? From the moment you sign up, they are already collecting data about you. Data that they are…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Talview Partners With LinkedIn Talent Hub to Put AI-powered Live Video Interviewing Inside the New ATS

With the Integration of Live Video Interviewing, Users of Linkedin Talent Hub Can Interview Candidates Anywhere and at Anytime, Objectively Assess Hard and Soft Skills, and Verify Authenticity Artificial Intelligence (AI) recruitment startup Talview announces that it's an integration partner with LinkedIn's Applicant Tracking System (ATS), Talent Hub. LinkedIn Talent Hub allows organizations to source, manage, and hire candidates from one place, and Talview's live interviewing capabilities are now integrated into the…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

Shaped by AI, the Future of Work Sees Soft Skills and Creativity as Essential

As technology advances, it disrupts and revolutionizes entire business sectors, often making our jobs easier and our lives better. And while we don’t always know the full impact of such technological advancement, with Artificial Intelligence (AI) it’s becoming increasingly clear that AI will disrupt nearly every industry in one way or another. While many people fear a future in which robots have eliminated human employees from the workforce, AI technology is not nearly that sophisticated yet. Sure, an autonomous train is…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

Databricks Named to the 2019 LinkedIn Top Startups List

Ranking Places Databricks Among 50 of the Hottest Startups to Work For Databricks, the leader in Unified Analytics and founded by the original creators of Apache Spark, announced that it has been named to the 2019 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top talent. This is the second consecutive year the company has been recognized by LinkedIn as a Top Startup. The LinkedIn Top Startups list is derived from a blended score looking at factors…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LinkedIn, Chorus.ai, Automation Anywhere, 3CLogic, and Amazon. LinkedIn Announces New Centralized Hub for Actionable Marketing Insights LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn’s existing platform – Success Hub for Marketers. Chorus.ai…

The Benefits of Having a Business LinkedIn Page

LinkedIn has become a vital tool for networking with a long list of benefits. From connecting with like-minded individuals to establishing yourself as a thought leader in your industry, read on for our top three benefits of having a business LinkedIn profile. Separating Yourself From the Competition: Being able to showcase your strengths, accomplishments, and best business qualities is of the utmost importance in today's world. With the increased amount of individuals attending college or university, continuing to…

Former LinkedIn Exec Mike Gamson Joins Relativity as New CEO to Further Accelerate Growth

Gamson brings 20 years of SaaS leadership to the chief executive position, teaming up with founder and industry veteran Andrew Sieja to solidify the company's expansion into the cloud and new markets Global technology company Relativity announced that LinkedIn veteran Mike Gamson has been named Relativity's new chief executive officer, effective July 1. Gamson brings his in-depth SaaS experience to Relativity, as well as his ability to mobilize and develop fast-growing customer-centric teams.  Sieja will serve as…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

MarTech Interview with Piyush Shah, Co-Founder at InMobi

"The biggest disruptions across the industry in technology will come from Data and Artificial Intelligence (AI). " Could you tell us about your role and journey at InMobi Group, and today TruFactor? What inspired you to be part of InMobi? I’ve been with InMobi since the beginning, and I am incredibly proud of our heritage as a true innovator in the mobile advertising space. In that time, I have previously led our performance advertising business, was Chief Product Officer and have incubated our enterprise platforms for…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…