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LinkedIn

Wallzoe Announces New Social Media Posting Software – Wallzoe 3.3.0

Wallzoe announces the newest product of social posting software. Wallzoe® 3.3.0 is available immediately. Wallzoe 3.3.0 is designed to help social media users and their team streamline the social posting process, saving time and money. Focus on what's really important with Wallzoe. Wallzoe is ideal for individuals and small businesses who'll benefit from a simplified but structured social publishing strategy. As the user's social presence grows, so will their business. Wallzoe is fully scalable and will grow with the…

Why an Online Presence is Important

Having an online presence is more important than ever before. TruLife specializes in forging a powerful online presence for its clients by using a synergistic, multi-pronged marketing approach. This helps brands create a solid e-commerce presence that can help them build an international audience that spans the globe. Two decades into the 21st century, it feels like everyone has gotten onto the online marketing bandwagon. While big businesses can afford to dump money into expensive campaigns and build pricey websites,…

How Customer Reviews Will Impact the Financial Services Industry According to Zoe Financial

Two decades ago, word-of-mouth was one of the strongest forms of advertisement. Customers would use products and services that were locally available and were recommended to them from their friends and family. But the internet changed the world. People now have access to customers' first-hand experiences from all over the world. Online customer reviews and testimonials have completely reshaped the way consumers research and buy products, as well as how businesses market their products and services. Over the past…

Metadata.io Releases Insights and Raw Performance Data for B2B Marketers from $15M in Ad Spend on Facebook and LinkedIn

Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

Qumu Hires Chief Revenue Officer to Drive Global Revenue Growth

Qumu Corporation, a leading provider of cloud-based enterprise video technology for organizations of all sizes, today announced that Lauren Goldstein has joined the Qumu leadership team as Chief Revenue Officer. Goldstein will lead Qumu’s global sales organization as Qumu ramps up growth to help companies meet the need for video-based collaboration and engagement with employees, customers and partners. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy…

CoSell Launches LinkedIn For B2B Sales Partnerships

CoSell, a SaaS platform for B2B companies to find customer overlaps with partners to facilitate warms introductions, announced it has raised $2MM million in seed funding to accelerate its growth and help companies unlock revenue with every partnership. The round was led by Pivot North with participation from SaaStr Fund.  Marketing Technology News: Zipari Announces Strategic Growth Investment from Thoma Bravo Co-founders Brendon Cassidy, Pete Ryan, and Andrew Burleson believe that, by leveraging the CRM between…

Top LinkedIn Competitors for B2B Media Marketing

Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive traffic to their website, identify quality leads, share expertise through thought-provoking content, and ultimately, grow their network. The above-mentioned process comes easy for LinkedIn as it has over 760 million users, with more than 260 million monthly active users. The platform which debuts primarily on forming, building, and sharing…

GWI and LinkedIn B2B Institute reveal ‘Generation BETA’

Impact of the changed world of work on digital natives showcased in new report By the end of 2020 the BETA generation will deal with an average of almost 8,500 emails per year BETAs spend an extra 550 hours per year on their smartphones compared to older professionals -that’s an additional 68.5 working days Almost 1 in 5 BETAs have no dedicated workspace at home GlobalWebIndex (GWI), the leading target audience company, together with LinkedIn’s B2B Institute, launched “Work in BETA: The Rising B2B Decision…

LinkedIn Phishing Scams Most Clicked With a 47% Open Rate in Q3 2020

According to data presented by the Atlas VPN team, emails impersonating LinkedIn were the most clicked on social media phishing attacks, with a 47% open rate in the third quarter of this year. The numbers are based on research by KnowBe4, which examined tens of thousands of email subject lines from simulated phishing tests in Q3 2020 based on real phishing attack data. Marketing Technology News: Zoho Announces Partnership With Tata Consultancy Services Phishing is a type of social engineering attack used by…

GoDaddy’s #OpenWeStand Coalition Grows with Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber Supporting Small Businesses During…

Over 70 companies have joined in support of #OpenWeStand and pledged action to make a difference together through uniquely owned programming and resources GoDaddy Inc., the company that empowers everyday entrepreneurs, announced more companies -- including Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber, have joined the growing #OpenWeStand movement. #OpenWeStand stands to support small business owners navigate the challenging times presented by Covid-19 with special offers on services and tools, expert advice, and…

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

How Large Businesses Protecting Your Information Online

We live in the digital age where data is everything. If you think services like Facebook and LinkedIn are great because they’re free, think again. These companies gain a lot from the data they collect from us. It’s information worth millions of dollars they can sell to advertisers. But enough about that. Let’s talk about the services you’re actually paying to use. Do you know that businesses also hold information about you? From the moment you sign up, they are already collecting data about you. Data that they are…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Talview Partners With LinkedIn Talent Hub to Put AI-powered Live Video Interviewing Inside the New ATS

With the Integration of Live Video Interviewing, Users of Linkedin Talent Hub Can Interview Candidates Anywhere and at Anytime, Objectively Assess Hard and Soft Skills, and Verify Authenticity Artificial Intelligence (AI) recruitment startup Talview announces that it's an integration partner with LinkedIn's Applicant Tracking System (ATS), Talent Hub. LinkedIn Talent Hub allows organizations to source, manage, and hire candidates from one place, and Talview's live interviewing capabilities are now integrated into the…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

Shaped by AI, the Future of Work Sees Soft Skills and Creativity as Essential

As technology advances, it disrupts and revolutionizes entire business sectors, often making our jobs easier and our lives better. And while we don’t always know the full impact of such technological advancement, with Artificial Intelligence (AI) it’s becoming increasingly clear that AI will disrupt nearly every industry in one way or another. While many people fear a future in which robots have eliminated human employees from the workforce, AI technology is not nearly that sophisticated yet. Sure, an autonomous train is…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

Databricks Named to the 2019 LinkedIn Top Startups List

Ranking Places Databricks Among 50 of the Hottest Startups to Work For Databricks, the leader in Unified Analytics and founded by the original creators of Apache Spark, announced that it has been named to the 2019 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top talent. This is the second consecutive year the company has been recognized by LinkedIn as a Top Startup. The LinkedIn Top Startups list is derived from a blended score looking at factors…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LinkedIn, Chorus.ai, Automation Anywhere, 3CLogic, and Amazon. LinkedIn Announces New Centralized Hub for Actionable Marketing Insights LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn’s existing platform – Success Hub for Marketers. Chorus.ai…