ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter with easy access to digital buying tools and product review platforms. They demand real-time contextual and highly-personalized engagement from their marketing and sales technology vendors. To keep up with the pace of disruptions in the tech industry, B2B sellers leverage AI and automation to deliver this personalization. Though Account-based Marketing has covered a long and bumpy journey, this tricky specialization could continue to be center of all martech and salestech discussions.
Together with AI and Automation, ABM fills in as the “chocloate-and-bourbon” element for every martech CMO, as we dive into 2020. The rise of AI-driven CMO is now unstoppable.