Browsing Tag

Demand Generation

isolved Hires James Norwood as Chief Marketing and Strategy Officer

Enterprise software veteran joins executive leadership to help accelerate next phase of growth through a focus on transformational employee experience isolved, a Fall 2020 G2 Leader in Workforce Management, has named James Norwood as its chief marketing and strategy officer. Norwood, a veteran with more than 30 years of enterprise software experience joins isolved fresh on the heels of its recent rebrand and launch of isolved People Cloud, an intelligently connected human capital management (HCM) platform designed to manage…

Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category

Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses…

Demand Spring Releases Results of Marketing Technology Survey

Results outlined in ‘The State of MarTech During a Pandemic’ indicate COVID-19 has had a variety of impacts on the MarTech stack Revenue Marketing consultancy Demand Spring has released the results of their recent “MarTech Stack in a Pandemic” survey. The report, “The State of MarTech During a Pandemic”, looks at how COVID-19 has affected technology spending in the marketing field. Marketing Technology News: BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology Based on responses…

Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth

New CEO joining to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. Melissa Chang, formerly President and Chief Executive Officer, will transition to become Chair of the Board of Demand Science Group (DSG). Marketing Technology News: Snappy Kraken Reveals…

Building a B2B Marketing Budget for Uncertain Times

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

How MarTech Leaders Unlock CRM Success in 2020 and Beyond

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization's sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You will meet with little internal resistance when introducing an advanced web meeting system or social media platform. But, woe betides if you’re unveiling a new or updated CRM system. That one is the poison chalice because of its impact on every facet of your…

What MarTech Leaders Think about ABM in the Age of AI

ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter with easy access to digital buying tools and product review platforms. They demand real-time contextual and highly-personalized engagement from their marketing and sales technology vendors. To keep up with the pace of disruptions in the tech industry, B2B sellers leverage AI and automation to deliver this personalization. Though Account-based Marketing has covered a long and bumpy…

ON24 Launches Industry’s First Center for Marketing Transformation

Demand generation expert Cheri Keith joins ON24 to help enterprises future-proof their marketing strategies and build better digital experiences Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why today ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital…

The ABM Revolution Taps Value over Volume for Business Growth

It’s 2020 and times have changed, but you might not know that by looking at still-current and commonplace B2B Marketing methods. And yet, in a world of exciting customer experiences with B2C brands, buyers’ expectations across the board are higher than ever - and that means all buyers. B2C consumers experience highly personalized buying journeys that are both efficient and easy - ultimately elevating the expectations for a B2B buying journey, too. To combat the demand gen flywheel that Legacy Marketing has long upheld,…

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

2 In 3 Companies Plan To Expand Creative Teams In First Half Of 2020, Survey Finds

Web and mobile development remains top area for hiring, according to The Creative Group research The job market awaiting creative and marketing professionals in the new year is a good one, research from staffing firm The Creative Group suggests. According to the latest State of Creative Hiring data, 67% of advertising and marketing managers anticipate expanding their team in the first half of 2020. In addition, 69% of employers plan to increase the number of freelancers they use, a 7-point jump from six months ago.…

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

All Together Now: The Seven Keys to Marketing Automation Success

Before considering Marketing Automation, let’s first talk about your customers and how well you know them. Do you know why and how they became customers in the first place? What other competitors did they consider when starting their research process? When was the last time you spoke with them? Sounds like how you might treat friends, right? In today’s world where everything you need is just a click away, customers value relationships over transactions and if you don’t treat customers as they expect, they will leave you…

MarTech Interview with Donna Parent, CMO at EZShield +IdentityForce

"We’re seeking new technologies, strategic partnerships, and innovative strategies that will continue to help us grow and deliver increased results." Tell us about your role and how you got here. What made you join IdentityForce and now EZShield + IdentityForce? I fell in love with Marketing shortly after joining a small high-tech start-up as an Event Manager. Each position thereafter provided me with various opportunities to get engaged with PR, Product Marketing, Demand Generation, Content Marketing, and Marketecture –…

If You Are a B2B Professional, Don’t Miss out on Webinars!

According to BrightTALK, Webinars Emerge As Top Learning Format For B2B Professionals If you are Content Marketer or a Demand Gen Professional, you should know that B2B Webinars are best for your learning. BrightTALK has announced the findings of a large-scale benchmark report of how professionals engage with online videos and webinars. The report analyzes the viewing patterns and preferences of 8 million professionals across IT, finance, HR, sales, and marketing functions. This year's survey sought not only to establish…

Demand Gen Demands Data Visualization, Interactivity, and Storytelling

If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s true: Spending is what marketing departments do; it’s what marketing departments have always done. But this year, the allocation looks a lot different than what most of us are used to — and for humble demand gen professionals like me, it’s a very exciting time. According to the 2019 Demand Generation Benchmark Survey Report, marketing spend is going to shift to demand gen initiatives in a big way. Close to…

True Influence Launches Displaybase, a Comprehensive Digital Media Advertising Solution That Allows Omni-Channel Planning, Execution and…

DisplayBase Uses Proprietary Technology to Combine Powerful Targeting and Optimization Features to Ensure the Highest Value from Display Campaigns True Influence, the technology leader of intent-based marketing and demand generation solutions, announced DisplayBase, a unified cross-channel B2B media management solution that allows users to manage and optimize their display program. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and…

eTrigue Launches Turn-key Marketing as a Service

eTrigue Helps Organizations Quickly Scale Marketing Efforts with On-Demand Creative, Content Development and Automation eTrigue Corporation, the ease-of-use leader in cloud-based marketing automation, announced new Marketing-as-a-Service offerings filling the gap for content, creative and campaign development helping organizations to rapidly generate more qualified leads and accelerate their growth. The eTrigue service offerings complement its award-winning DemandCenter marketing automation platform and are available to…