Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s …
TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing Progress with Best Fit Accounts
Enhanced account prioritization and intelligence combines relevant TechTarget intent, fit and customer engagement data to improve sales and marketing conversions …
What to Expect When You’re Launching a Customer Data Platform in 2019
In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data …
3 Hacks for Successful Inbound Marketing in 2019
Successful companies today have one thing in common — a functional inbound digital marketing model. When 76 percent of marketers …
How to Tell When Buyers Are Buying: 3 Ways to Decipher Intent
Purchase intent is a hot topic in B2B marketing. So naturally, everyone’s got something to say about it. The trouble …
Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard
"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver …
TechBytes with Tal Mor, CTO, Taptica
Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing …
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells …
TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber
Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke …
DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data
DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage DiscoverOrg, the …
Why You Need to Make Intent Data Fit For Your Business
Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent …
Bombora Brings Hyper-Personalized ABM to Marketo Powered by Intent Data
Bombora’s Intent Data Allows Marketo Customers to Find the Companies Actively Researching Their Products and Services, Then Drive Conversion Marketo and Bombora …
Sales Intelligence 101: Demystifying the State of B2B Buying in 2018
Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge …
ShareThis Announces New CEO and Doubles B2B Data Business
ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel …
Demandbase Conversion Solution Adds Muscle to ABM with AI-Powered Intent Analysis
The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, …
Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018
As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for …
TechTarget and DiscoverOrg Announce Partnership to Accelerate ABM Success
TechTarget’s And DiscoverOrg’s Joint Customers Can Now Identify, Prioritize And Accelerate New Pipeline Opportunities More Efficiently Than Ever Before TechTarget, …
Optimove Customer Marketing Cloud Now Laced With AI-Based Recommendations & Replenishment Features
New features integrate with retailers’ CRM strategy to deliver more personalized, predictive recommendations based on intent rather than just history …