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intent data

IntentData.io Announces Availability of Intent Data Which Remains Effective and Accurate During Work From Home

Company’s Data is Sourced From Publicly Observed Action and Doesn’t Require IP Address Resolution IntentData.io, Inc. announces Contact Level Intent Data which is uniquely suited to the sudden remote work environment. As we all adapt to the unknown, and after first caring for the safety of family, neighbors, and employees, companies are adapting and getting back to work. Marketing and sales have changed. New tools are required, including intent data. Most third-party intent data solutions rely on IP address resolution or…

What Matters With Intent Data

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey. Account Match Rates Today’s B2B buyers don’t want to fill out forms or contact sales when they’re searching for a new product. According to Forrester, 62% of…

What MarTech Leaders Think about ABM in the Age of AI

ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter with easy access to digital buying tools and product review platforms. They demand real-time contextual and highly-personalized engagement from their marketing and sales technology vendors. To keep up with the pace of disruptions in the tech industry, B2B sellers leverage AI and automation to deliver this personalization. Though Account-based Marketing has covered a long and bumpy…

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving…

Marketers Shouldn’t Have to be Data Scientists

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the…

TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing…

Enhanced account prioritization and intelligence combines relevant TechTarget intent, fit and customer engagement data to improve sales and marketing conversions TechTarget, Inc., the global leader in B2B technology purchase intent data and services today announced the release of enhanced account rankings and insights in IT Deal Alert Priority Engine fueled by 1st and 3rd party purchase intent data. Marketing and sales teams will now be able to leverage this new intelligence to get to the right accounts and prospects…

What to Expect When You’re Launching a Customer Data Platform in 2019

In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data Platform or CDP as they are know in the Marketing Technology community. Anyone who is a part of the MarTech world in 2019 is surely familiar with these three little words. CDPs, as Customer Data Platforms have come to be known have revolutionized the way companies understand their customers.  Businesses can now ingest customer data from multiple sources, integrate and unify it, and deliver insights on customer…

3 Hacks for Successful Inbound Marketing in 2019

Successful companies today have one thing in common — a functional inbound digital marketing model. When 76 percent of marketers use inbound marketing as their primary strategy, having an effective inbound function is the secret sauce for increasing organic traffic and building out your customer base. Here are three well-kept secrets that are sure to give your inbound marketing model an extra edge: Understanding User Intent is the Foundation for Inbound Marketing There are four types of user intent based on subsequent…

How to Tell When Buyers Are Buying: 3 Ways to Decipher Intent

Purchase intent is a hot topic in B2B marketing. So naturally, everyone’s got something to say about it. The trouble is, it’s now at risk of becoming ‘just another buzzword’, when it has a lot to offer B2B brands that want to keep ahead in the digital age. So, let’s cut through the hype. What is intent data, and how can it be harnessed by marketers? Strike While the Iron’s Hotma In a B2B context, intent data spotlights solutions or services an organization is likely to purchase in the near future. When a business is…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

TechBytes with Tal Mor, CTO, Taptica

Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing actionable insights on mobile-connected audiences at a real time. CTOs are playing a much larger role in ensuring the platforms deliver as promised to the global marketing teams. Tremor Video DSP just announced the appointment of Tal Mor as their Chief Technology Officer. Tal spoke about his role as the CTO of Taptica, which acquired Tremor Video DSP last year, and on Mobile Marketing and Mobile…

TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery

Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells you where to pitch your tent. Recently, Dstillery unveiled their Dscover Maps to serve the marketing and advertising industry better location data. We spoke to Dstillery's Senior Geospatial Analyst, Peter Lenz, to understand how Geospatial Marketing Technology works and the impact it has on ROI.Tell us about your role at Dstillery and the team and technology…

TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber

Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke to Zephrin Lasker, VP, E-Commerce, Rakuten Viber, to understand the latest trends in the space and how Rakuten Viber is leveraging consumer data to drive retargeting and how messaging apps are transforming marketing tactics.Tell us about your role at Viber and the team/technology you handle. I head up the eCommerce function at Viber, which is responsible for the messaging app’s native shopping…

DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data

DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its partnership with Bombora, the leading provider of B2B intent data, and relaunched its OppAlerts product with Bombora Company Surge™. Built on a native integration, DiscoverOrg OppAlerts was originally launched in 2015 and differentiated DiscoverOrg as the only sales…

Why You Need to Make Intent Data Fit For Your Business

Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results. Intent data is, by definition, any data that has been collected to help make the assumption that a business has the intent to purchase. First party intent data has been harvested for nearly a decade in the form of engagement data from platforms like Marketo, Eloqua and Pardot, revealing who has…

Bombora Brings Hyper-Personalized ABM to Marketo Powered by Intent Data

Bombora's Intent Data Allows Marketo Customers to Find the Companies Actively Researching Their Products and Services, Then Drive Conversion Marketo and Bombora have joined hands today to transform how Marketo customers use data in their marketing campaigns. Bombora is now offering its services to new and existing Marketo customers globally. Built on a recently announced native integration, this relationship makes Bombora’s Company Surge™ intent data available to all Marketo customers. Don't Miss: MarTech RADAR 2018: Top…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

ShareThis Announces New CEO and Doubles B2B Data Business

ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel YoY Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers the largest independent consumer interest-and-intent data for targeting and analytics continued its year-over-year growth for its expanded data business. In line with this growth, the company announces that data veteran Dana Hayes, Jr. is taking on the CEO role; current CEO Kurt Abrahamson is moving…

Demandbase Conversion Solution Adds Muscle to ABM with AI-Powered Intent Analysis

The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, has announced the launch of its next-generation Conversion Solution. The Demandbase Conversion Solution would help generate measurable sales activity, increased lead generation and faster sales cycles for their customers. The Demandbase Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and…