Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.”
― Confucius

The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019.

Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020.

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

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List of Top Martech News in 2019
Without Customer Experience, Marketing Technology is Hollow in 2019
SAP Completes Acquisition of Qualtrics
As Salesforce Continues to Expand Its Empire Through Acquisitions, Who Will Be Their Biggest Competition in 2019?
Rakuten TV to Releases Documentary Series ‘Matchday – Inside FC Barcelona’ for Free
Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker
Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
Deloitte Publishes Inaugural 2020 Global Marketing Trends Report: Identifies Seven Key Trends to Help C-suite Leaders Place Humans at the Center of Their Work
Forrester Unveils FeedbackNow 2.0, A Real-Time CX Analytics Solution
Zendesk Delivers the Future of Conversational Business With Sunshine Conversations;
Zendesk Introduces WhatsApp for Zendesk in Asia
Sprinklr Acquires Nanigans’ Social Advertising Business
Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?
The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools
Pegasystems Acquires Business Intelligence and Data Visualization Capabilities To Enable Smarter Business Decisions
LinkedIn Introduces Interest Targeting
Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams
Zylotech Unveils Revenue Operations Framework to Optimize B2B Customer Life-cycle
Tech Trend Implications for B2B Marketers in 2019
LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing
SpotOn Acquires Lifeyo to Provide Effortless Website Building Solutions to Small and Medium Businesses Nationwide
New Study: Hey Alexa, 95% of Consumers Don’t Want to Talk to a Robot When Shopping
Dentsu Aegis Network Builds Merkle’s Capability and Scale with Acquisition of Filter
Digital Air Strike Acquires Two Companies, Expanding Ad Tech and Digital Retailing Solutions for the Automotive Industry
Gong Charts New Future for Sales Leaders, Launches Revenue Intelligence
Magnolia Adds New Digital Experience Features with Major Product Update
Telaria Introduces First Comprehensive Addressable CTV Solution “Audience Connect” for Publishers and Marketers
Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings
WebMD to Acquire Aptus Health
Atciti launches Vlyer 2.0–the innovative Hyper-Local Marketing solution
Drift Announces Acquisition of Giant Otter & Launch of Drift Automation
Zylo Secures $22.5 Million Series B led by Menlo Ventures, Matt Murphy Joining Board
Rokt Makes Second Major Tech Acquisition, Bringing E-Commerce Transformation to New Market Sectors
RhythmOne Launches its Programmatic Platform in Asia-Pacific and Latin America
Mediafly Transforms Sales Enablement Landscape with Acquisition of Ipresent
Cloud Technology Leader Clio Announces $250 Million Investment from TCV and JMI to Transform the Legal Industry
RingCentral Announces Definitive Agreement to Acquire Connect First to Expand its Customer Engagement Portfolio
BookingBug Debuts Studio to Improve Customer Journey Management for Enterprise Retailers and Banks
Yext Releases 2018 Search Trends Data
Brightcove Signs Definitive Agreement to Acquire Ooyala’s Online Video Platform Business
Amazon to Acquire eero to Help Customers Better Connect Smart Home Devices
Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution
Contentsquare Raised $60 Million Series C Round Led by Eurazeo, Bringing Total Venture Capital Funding to $120 Million Since 2016
LogMeIn Forges Path to Eliminate CX Barriers with Bold360 Real-Time Agent Collaboration
Roku Devices Can Now Interact with Amazon Alexa
Unbabel and Intercom Partner to Provide Multilingual Messaging
Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform
Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey
Pandora Stories Launches Combining the Best of Podcasts and Playlists for Artists and Creators
Dimelo, a RingCentral Company Announces Integration with WhatsApp Business Solution
Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises
CallTrackingMetrics Unveils Microsoft Dynamics 365 Integration to Optimize Campaign Performance
Customer Satisfaction With Contact Centers is Down
Cigna and Express Scripts Further Enhance Customer Service Offerings Through New Collaboration with Amazon Alexa
Qualtrics Announces Significant Expansion of the Qualtrics Developer Platform, Extending Its Reach Into 10 Additional Categories
Dun & Bradstreet Survey Reveals One in Five Businesses Loses Revenue and Customers Due to Incomplete Data
PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers
Merkle Releases Its Q2 2019 Digital Marketing Report
Jonathan Rochelle is New Zapier Chief Product Officer
McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience
Launch of CX Cloud Express Extends Vonage Business Cloud with Native Contact Center Offering
Selligent and Servion Global Solutions Announce Partnership to Redefine Real-Time Omnichannel Customer Experiences
Oracle Helps Sales Teams Master the New Science of Sales
Automat and AdLingo Bring Conversational AI to Display Advertising
Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
SugarCRM Acquires Collabspot Email Integration Products
Panasonic Launches ClearConnect™ To Help Restaurants and Retailers Improve Customer Journey, Profitability
Five9 to Provide Extraordinary Customer Experiences Using Microsoft Teams
Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments
Optimove Streams, First Measurement Tool to Give Marketers Insight into Financial Results from The Combination of Realtime and Pre-scheduled Campaigns
Comcast Business ActiveCore Platform Enhances Digital Experience; Providing Enterprises Greater Network Control, Flexibility and Peace of Mind
Akeneo Raises $46 Million to Expand Its Leadership in Product Experience Management
Vymo Collaborates With Microsoft to Power Organizations Globally With its Intelligent Personal Assistant for Sales
Microsoft Partners Can Look Forward to an Intelligent Sales Enablement Platform That Knows How to Close Each Deal
New Business Models Require a New View on Customer Relationships, Flexera Software Study Finds
Snowflake Deepens its Relationship with AWS to Provide a More Seamless Customer Experience
Painful Customer Support Experiences Bring 52% of American Consumers to Tears and Profanity
Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences
Validated with Microsoft Skype for Business, Patton Delivers Cloud-Powered Integration
Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem
Hootsuite Integrates with Adobe Experience Platform to Unite Social Data with Omni-Channel Campaigns
Twilio Completes Acquisition of SendGrid
PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform
Qorus and Microsoft Join Forces to Launch No-Cost Sales Enablement Benefit to Microsoft Partners in Western Europe
Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration
Simon Data Appoints CPO Doina Harris to Accelerate Customer Data Platform Innovation
Steampunk Continues Alignment with Salesforce Public Sector by Solidifying MuleSoft Partnership
An Identity Crisis: Organizations Grapple With Growing Consumer Expectation for Personalization and Security Challenges
Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail
L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors
“Hey Einstein”— Salesforce Brings Voice to Every Customer Experience
Picture This: Panoply Adds Instagram as a Data Connection
Microsoft and Salesforce Expand Strategic Partnership to Accelerate Customer Success
Twilio for Salesforce Offers an Enhanced Way to Engage Customers via SMS
Mailgun Acquires Mailjet, Expanding Its Footprint as a Global, End-to-End Email Platform
Valimail’s Anti-Impersonation Technology Leaps Forward in 2018; Putting Email Fraud in the Crosshairs for 2019
Clever Monitor Launches AI-Driven Marketing Automation Solution
Litmus Launches Integrated Solution for Email Marketing
Iconic Tech Brands — Microsoft, Dell, IBM, Intel, TI, HP — Outperform Rising Stars in New US Tech Reputation Study from Reputation Institute
Adobe MAX 2019: Empowering Creativity for All
Campaign Monitor Launches CM Commerce, an Email Marketing Solution for Growing Retail Businesses
Ushur Introduces SmartMail: An Advanced Application to Automate Customer Email Processing Using AI
New AWeber Smart Designer Automates the Creation of Customized Email Templates in Seconds
Big Data Company Buys Pitney Bowes’ Software Solutions Business for $700 Million
Google Joins AuthIndicators Working Group and Commits to BIMI Pilot
GetResponse Expands Turnkey Marketing Platform with Powerful Webinar, eCommerce, Online Payments, and Social Ad Integration Capabilities
Omnisend Research: Email Newsletters Sent at 8 A.M. Perform the Best in Open, Click-Through Rate, and Number of Orders
Cheetah Digital Debuts Email Marketing Enhancement Products
ZeroBounce Offers Marketers Solution to Validate Catch-All Email Addresses
For Highly Reputable Senders, 91 Percent of Emails Reach Their Intended Audience—Compared to 70 Percent or Less for All Other Senders
PushSend Launches All-in-One Marketing Platform That Brings Enterprise Capabilities to SMBs
Sendlane Launches Deep Data Integration With Shopify
New Study Confirms Consumer Trust in Email Drives Readership & Engagement
Bluecore Unveils Bluecore Communicate, Email Reimagined for Performance and Personalization at Scale in Retail
MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code
Salesforce and Amazon Web Services (AWS) Expand Global Strategic Partnership
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Salesforce Announces Customer 360 Truth a Single Source of Truth for Every Customer Across the World’s #1 CRM
Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams
Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal
Persistent Acquires youperience™, Bringing it Together With PARX to Create Europe’s Leading Boutique Salesforce Partner
Rightpoint Acquires Bowfin, Further Growing Its Salesforce Capabilities
Synthio Introduces Contact Data Maintenance for Salesforce
Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage
Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo
HubSpot Partners with Leading Marketing Data Engine, Supermetrics, and Enables Much-Requested Multi-Portal Analytics and Reporting for the First Time
Hootsuite and Proofpoint Partner to Deliver Real-Time Predictive Compliance for Customers in Regulated Industries
Vestorly Integrates AI-Driven Content Curation Engine into Hootsuite to Deliver Right Content at Right Time
Episerver Hires SAP Veteran Alex Atzberger as CEO
SAP and Accenture Co-Develop New Cloud-Based Solution to Help Utilities Companies Supercharge Business Processes and Customer Experiences
Thrive Global, SAP, and Qualtrics Launch The Thrive XM Index
Kaltura Launches New Edition of Video Messaging Tool to Help Organizations Improve Overall Communication and Engagement
Deloitte Digital Joins Forces With SAP and Qualtrics to Elevate the Human Experience
Formstack Announces Plans for Unified Platform as a Result of Strategic Acquisitions Automated Lead Qualification And Nurturing Now Integrates With HubSpot
Zoom Video Becomes the Seventh Built-In Integration in HubSpot’s Growth Platform
Unmetric Adds Image Analytics for Branded Social Content to its Platform
New JotForm and HubSpot Integration Sends Form Data to CRM
Marketo Engage Users Can Now Automate Sales Development with Integration
Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers
Adobe, The New York Times Company and Twitter Announce Content Authenticity Initiative to Develop Industry Standard for Content Attribution
Brightcove Expands Partnership with Adobe to Bring Seamless CX to LaunchPoint Ecosystem Expands Robust Ecosystem of Sales Technology
Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results
Nuxeo Announces New Connectors and a Bolstered AI Framework for its Content Services Platform
Cardinal Path’s 2019 State of Marketing Technology Report Highlights Consolidation & Disruption
SparkPost to Acquire eDataSource to Offer Industry’s First Fully Integrated Email Sending and Analytics Platform
Sitecore Unlocks the Power of AI to Automate Personalization at Scale
Informatica Announces New Data Protection Integrations Across Microsoft Platform
Factual Announces Strategic Partnership With Mitsui & Co. to Bring Location Data-Driven Offerings to Japan
Conga Study: More Than Eight out of 10 Companies Believe Digitally Transforming Documents is the Key to Unlocking Competitive Advantage, Hitting Company Goals and Keeping Employees Satisfied
Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio; Names a New CEO
Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences for the Mobile Era
Oracle Introduces a New Approach to Digital Selling to Drive Sales Acceleration at Scale
Adobe Experience Platform Brings a Real-Time CDP; Launches Context-Based Journey Orchestration
[24] Extends Messaging Leadership with Industry Leading Conversational AI
The Better Ethics and Consumer Outcomes Network (BEACON) Partners with Crownpeak to Introduce “Trust and Consent Framework” Championing Consumer Data Rights
Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits
MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink
Symphony and Tencent Announce Partnership to Integrate WeChat With Symphony’s Collaboration Community
DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers
Namogoo Raises $40 Million to Prevent Customer Journey Hijacking and Protect User Privacy
Advangelists Releases AdCreatr
Chargebee Expands its RevOps Platform with new Capabilities and Enhancements for B2B SaaS Workflows
AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts
Bpm’online Introduces a Major Update to its Low-Code BPM Platform and Leading CRM Products
Forrester Continues To Expand Its Learning Platform; Introduces New SiriusDecisions B2B Marketing Certification Program
Introducing Okta DynamicScale: Industry-Leading Customer Identity Solution Supports 500,000 Authentications per Minute
Denise Karkos Joins SiriusXM as Chief Marketing Officer
Tenfold Raises $7.5M in Series C Funding to Expand its Cloud-Based Voice/CRM Integration Platform and Fuel Go-To-Market Growth
LogMeIn Releases Grasshopper Connect for Small Businesses
Comm100 Launches Agent Assist to Boost Agent Performance and Customer Satisfaction
Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer Engagement
UJET Unveils Enhancements to Customer Support Platform that Expand Fit and Flexibility within the Contact Center Ecosystem
8×8 Introduces Service Management for Contact Centers to Help Organizations Provide Best-in-Class Customer Experiences
NICE Announces a New Era of Complete Digital Experiences Expediting Enterprises Transition to Smart Digital Conversations
Hyundai Streamlines Integration with the Google Assistant
Nimble Delivers Contact Unification, Automated Data Enrichment for Microsoft Dynamics 365 Business Central Partners and Customers
Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today
Genesys Taps Former Cisco, Microsoft and Skype Exec Tony Bates as CEO
ActiveCampaign Launches CX Automation, Redefining Marketing Automation
62 Percent of Restaurants Feel Unprepared for a Mobile Future
Unisys Launches New Version of Elevate Omnichannel Banking Platform to Facilitate Shift to Open Banking
Harvard Business Review Analytic Services Releases New Report Entitled Machine Learning: The Next Generation of Customer Experience
Trustpilot Partners with to Integrate Customer Reviews Into Videos
ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes
VERB to Launch New Live Streaming Interactive Video Webinar Platform
LevelJump Announces Outcome-Based Sales Enablement For Go-to-market Teams
Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content
Bigtincan Introduces Bigtincan Retail to Empower Retail Sales Teams to Reshape the Shopping Experience
Why Businesses are Shifting to Buying Software Online
Digital Identity Platform Bloom Reaches 1 Million Users
SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program
Act-On Releases Customer-Driven Product Innovations, Enhances Ease-Of-Use For Marketing and Sales
6sense to Power Company Insights for Drift Intel to Personalize Conversations
Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing
Mimecast Announces Acquisition of DMARC Analyzer
Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network

Read More: 75 Inspiring Martech Leaders Who Are Prepared for 2020

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