New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere
Leanplum, the leading multi-channel engagement platform, and Tealium, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data.
Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data and infuse that data into mobile ampaigns. Brands can then hone in on key insights that highlight drivers of user actions and use those insights to further optimize campaign orchestration and delivery.
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“At Tealium, we’ve always believed strongly in the power of a well-integrated tech ecosystem. When tech vendors go the extra mile to properly integrate and strive for the artof the possible, everybody wins,” said Mike Anderson Founder and CTO at Tealium. “We’rethrilled to couple our unified customer data solutions with Leanplum’s engagement platform allowing brands to effectively engage their customers and drive conversion.”
“Our partnership and out-of-the-box integration with Tealium underscores our commitment to our customers’ success,” said Kate FitzGerald president and CRO of Leanplum. “Enabling our customers to improve their mobile campaigns with data from the web and other off-line sources is a clear example of one plus one is more than two.”
Together, Tealium’s Audience Stream Customer Data Platform (CDP) and Event Stream API Hub, and Leanplum’s mobile marketing and optimization platform, Campaign Composer, enable customers to easily sync user data across platforms to increase campaign personalization and maintain a consistent record of customer interactions.
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