Alluxio Accelerates Scale, Introduces Data Orchestration Console to Advance Hybrid and Multi-cloud Data Orchestration

Now available, Alluxio adds new capabilities to unify data lakes at enormous scale, both in data size and number of files Alluxio, the developer of open source cloud data orchestration software, announced the immediate availability of the next major release of its Data Orchestration platform featuring an expanded metadata service, a new management console for hybrid and multi-cloud deployments, and more cloud native deployments. Data platform teams can now save on infrastructure and operational costs, while easily managing…

Alluxio Announces Record Growth for 1H 2020 in Hybrid and Multi-Cloud Data Orchestration

Cloud and AI analytics innovator scores sales growth of 650% compared to 1H 2019; Grew presence in financial services, high tech, telecom, internet, gaming and ecommerce across North America, Asia and Europe Alluxio, the developer of open source cloud data orchestration system, announced it has closed 1H 2020 with sales growth of more than 650% over 1H 2019. Alluxio demonstrated continued market strength and leadership in financial services, high tech, telecom, internet, gaming and ecommerce across North America, Asia and…

ALC Becomes Adstra, Establishing New Standard In Data Orchestration

ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement, identity resolution and validation, privacy insights, audience segmentation and monetization. Marketing Technology News: Sitel Group…

ALC Becomes Adstra, Establishing A New Standard In Data Orchestration

As the industry’s first Data Bureau, Adstra facilitates the application of any form of data across all channels and endpoints ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement,…

Alluxio Delivers First Data Orchestration Platform Powering Multi-cloud Analytics and AI

Now available, open source and enterprise edition Alluxio 2.0 adds major capabilities to simplify & accelerate multi-cloud, data-intensive workload adoption and deployment Alluxio, developer of open source data orchestration technology used by seven of the world’s top 10 Internet companies, today announced at AWS Summit New York the availability of Alluxio 2.0 with breakthrough innovations for data engineers managing and deploying analytical and AI workloads in the cloud, particularly for hybrid and multi-cloud…

Why Data Orchestration Is a Big Deal for B2B Marketers

The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the reality is quite different. More often than not, human intervention is needed to connect the dots across a sales and marketing organization and its attendant martech stack. As B2B marketers deploy their data-driven strategies, the biggest obstacle is now clear. Enter data orchestration. Orchestration is the process of setting up data-driven workflows that generate positive business outcomes on a…

Oracle Partner Openprise Launches Data Orchestration Platform

Openprise Helps Marketers in Data Preparation, Decision Making, and Execution with Oracle Marketing Cloud Integration Openprise, an Oracle Partner Network’s (OPN) Silver Level and Cloud Standard Member, announced that it has launched a data orchestration platform on the Oracle Cloud Marketplace. Oracle customers can seek trusted service providers and business applications for unique customized solutions, including those that extend to Oracle Cloud Applications. The Oracle Cloud delivers enterprise-related services at…

Mapp Digital Unveils Mapp Cloud for Customer Data Orchestration

Mapp Cloud Streamlines and Optimizes Marketing for Customer Acquisition and Engagement Mapp Digital, a leading marketing technology company, has unveiled Mapp Cloud. Mapp Cloud is a comprehensive platform with solutions to streamline and optimize marketers’ ability to acquire and engage customers. With an easy-to-use and quick to implement capability, Mapp Cloud handles data aggregation, customer segmentation, campaign design, multi-channel orchestration and scalable execution. The latest announcement comes on the heels…

Need for Data Orchestration for Contextualizing Customer Experience

For a long time, marketing communication has been unidimensional, i.e., it has always flowed from the brand or organization to the customers or prospects. And the effectiveness of the communication has been measured with sales, surveys or brand recall. But today, in a typical B2B scenario, content consumption is clearly a two-way omnichannel customer experience. It means that the prospects and customers are consuming and reacting to content across a range of platforms, in different forms, at different points in time. So,…

What Data Orchestration Solutions Mean for B2B and B2C Marketers

The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a new category of technologies – Data Orchestration Solutions. These solutions automate critical marketing processes including things like onboarding data, cleansing and enriching that data, unifying field values across different systems, and delivering to key partners. Now that sounds bland and theoretical, and marketers tend to like things that are shiny. So why are…

Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere ​​Leanplum​, the leading multi-channel engagement platform, and ​​Tealium​, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data. Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data…

mParticle Releases Next-Generation Customer Data Unification and Orchestration Capabilities

Latest Launch Introduces New APIs and Platform Features to Improve Data Accuracy and Control mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, today announced the launch of several features to extend its customers’ best-in-class data unification and orchestration capabilities. This includes a User Aliasing API to help customers better manage and merge customer profiles, self-hosting support to further improve the security and stability of mParticle’s Web Software Developer Kit (SDK),…

DoControl Launches with $13.35M in Funding to Automate SaaS Data Access Controls

DoControl introduced a fully Automated SaaS Security Platform, providing data access monitoring, orchestration, and remediation across major SaaS applications, such as Google Drive, Box, Microsoft OneDrive, Salesforce, Slack, Jira, BambooHR, GitHub and more. The company also announced $10 million in Series A funding, led by Datadog investor RTP Global with participation from StageOne Ventures, Cardumen Capital and global cybersecurity leader CrowdStrike's early stage investment fund, the CrowdStrike Falcon Fund.…

Infoworks Extends Support to Databricks on Google Cloud

Leading EDO2 system to power data agility for all three leading cloud providers Infoworks.io, the leader in Enterprise Data Operations and Orchestration (EDO2) systems, today announced it is adding support for Databricks on Google Cloud to its hybrid cloud and multi-cloud enterprise data solutions. With this added capability, the company now supports an integrated Databricks offering with all three major public cloud providers, delivering easy mobility of data and data pipelines in hybrid and multi-cloud…

Less Than 13 Percent Of Companies Have Mature Consumer Data Skills And Capabilities, According To New Research From MMA Global And Ernst And…

MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer The survey, powered by EY sourced insights from senior U.S. marketing leaders and found…

Bond Named a Leader in Loyalty Solutions by Independent Research Firm; Earns Highest Scores Possible in Criteria Including AI, User…

The report states that “Bond’s loyalty platform, Synapze™, has strong campaign design capabilities and a UI with intuitive workflows…”  Bond, a leading global customer experience and loyalty management firm, today announced it has been recognized as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021. In the report, Forrester identifies the most significant providers in the category. Bond received the highest scores possible across 11 criteria, including artificial intelligence, user experience, data management…

Zoomin Raises $52M to Meet Rapidly Rising Demand for Its Knowledge Orchestration Solutions

Series C funding led by General Atlantic will enable Zoomin to provide an increasingly vital self-service product content experience to enterprises amid accelerated market growth Zoomin Software, a leading provider of knowledge orchestration solutions, today announced that it has raised a $52M Series C round led by General Atlantic, a leading global growth equity firm, with participation from returning investors Bessemer Venture Partners, Salesforce Ventures and Viola Growth. The new investment follows the company's last…

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

New Capabilities Allow for Enhanced Customer Insight Discovery and Message Relevancy as Brands Scale CRM Marketing Operations Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense The new capabilities are…

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

New Survey Signals Need for Smoother Implementation of Data Governance Technologies and Processes

Spirion, a pioneer in data protection today announced the release of Deliver Effective Sensitive Data Protection with 3 Must-Have Standards, in collaboration with 451 Research, part of S&P Global Market Intelligence. Commissioned by Spirion, the report summarizes real-world feedback from 375 enterprise security professionals about their data privacy program's organizational dynamics and the critical technological capabilities they rely on to support privacy programs amid increasingly complex regulations. 451 Research…