Browsing Tag

Data Orchestration

Infoworks Announces General Availability of DataFoundry 3.0

Industry-leading Data Operations and Orchestration system adds native support for Databricks Infoworks.io, the leader in Enterprise Data Operations and Orchestration (EDO2) systems, today announces general availability of Infoworks DataFoundry 3.0, following a very successful beta program. Previewed last fall, DataFoundry 3.0 marks evolution of Infoworks’ highly-automated EDO2 system that is used by some the world’s largest enterprises to achieve unprecedented levels of analytics agility. Native support for Databricks…

Infoworks DataFoundry Selected for Databricks Data Ingestion Network

Partnership enables enterprises to rapidly build and scale analytics applications on Delta Lake Infoworks.io, the leader in Enterprise Data Operations and Orchestration (EDO2) systems, announced that Databricks selected Infoworks DataFoundry for Databricks’ Data Ingestion Network, an ecosystem of data integrations launched featuring partner solutions for the Databricks Unified Data Analytics Platform. In related news, Infoworks announced separately today general availability of DataFoundry 3.0 with native Databricks…

MarTech Interview with John Nardone, CEO at Flashtalking

"Trust is at a premium now — trust with your consumer, trust with your vendor – and this comes into play when you’re handling data at the scale that you are in today’s digital economy." Journey into Tech As the industry has continued to evolve, and you think about your journey into Technology, any new reflections on the role you have played? What inspires you most in your role at Flashtalking? The only constant in a technology-based business is change, and I have always loved that simple fact. What makes the constant…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock hired to continue Tealium's growth through vast experience in marketing technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. "We are thrilled to have Heidi joining the executive team at Tealium," said Jeff Lunsford, Chief Executive Officer (CEO) of Tealium.…

Dropbox Ties up with Bettercloud, to Offer Better Functionality

BetterCloud receives $5M strategic investment Dropbox is partnering with BetterCloud to provide cutting-edge data protection and orchestration functionality to Dropbox for teams. The company will also make a $5M strategic investment in BetterCloud, a New York-based SaaS Operations Management Platform vendor. The up-gradation will allow businesses that subscribe to Dropbox to customize security policies, scan content for sensitive data and automate critical processes. "At Dropbox, we've always believed that users…

Alluxio Delivers First Data Orchestration Platform Powering Multi-cloud Analytics and AI

Now available, open source and enterprise edition Alluxio 2.0 adds major capabilities to simplify & accelerate multi-cloud, data-intensive workload adoption and deployment Alluxio, developer of open source data orchestration technology used by seven of the world’s top 10 Internet companies, today announced at AWS Summit New York the availability of Alluxio 2.0 with breakthrough innovations for data engineers managing and deploying analytical and AI workloads in the cloud, particularly for hybrid and multi-cloud…

Why Data Orchestration Is a Big Deal for B2B Marketers

The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the reality is quite different. More often than not, human intervention is needed to connect the dots across a sales and marketing organization and its attendant martech stack. As B2B marketers deploy their data-driven strategies, the biggest obstacle is now clear. Enter data orchestration. Orchestration is the process of setting up data-driven workflows that generate positive business outcomes on a…

Oracle Partner Openprise Launches Data Orchestration Platform

Openprise Helps Marketers in Data Preparation, Decision Making, and Execution with Oracle Marketing Cloud Integration Openprise, an Oracle Partner Network’s (OPN) Silver Level and Cloud Standard Member, announced that it has launched a data orchestration platform on the Oracle Cloud Marketplace. Oracle customers can seek trusted service providers and business applications for unique customized solutions, including those that extend to Oracle Cloud Applications. The Oracle Cloud delivers enterprise-related services at…

Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving into the 21st Century… Are You?

Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, and local partners to customers in a way that wasn’t possible in previous years. We hear it all the time: technology is evolving, data is king, the martech landscape is complex, and the Cowboys won another Super Bowl! (ok, 3 out of 4 isn’t bad.) Few debates that customer expectations are rising, however, we hear more and more of the following: “I’ll call an Uber, it…

AgilOne Announces New Customer Data Platform Capabilities for Enterprise B2C Marketing Teams

AgilOne’s New Customer Data Platform Now Enables Enterprise Brands to Meet Their Unique Business Needs and Future-Proof Their Customer Data Investments Leading customer data platform for B2C enterprises, AgilOne, has announced the launch of AgilOne Lightning IQ. AgilOne Lightning IQ is the only data query tool integrated into a customer data platform that allows marketing teams to query massive amounts of customer data with speed and agility. Recommended Read: AI-as-a-Service in Martech: Focus on Virtual Assistants,…