MarTech Interview with Heidi Bullock, CMO at Tealium
"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the channels themselves have evolved, marketing ‘in the moment’ across channels based on dynamic data has remained a huge challenge."
Tell us about your current role and the technology you handle at Tealium.
I am the CMO at Tealium where I run global marketing. We have a great tech stack that has been well-planned out to fit our organization’s…