Leanplum

Partnership Enables Unified Mobile-First Communication to Improve Customer Relationship and Retention Leanplum, a leading multi-channel customer engagement platform, and Virtuo, the Paris-based mobile-first car rental service, announced that Virtuo will be using Leanplum's unified cross-channel communication platform to deliver consumers a personalized experience for renting vehicles. This partnership will allow Virtuo to engage with its customers across a variety of channels, including push notifications, in-app…

George Garrick joins as CEO Sheri Huston joins as CFO Russ Fradin joins Board of Directors Leanplum, the leading multi-channel customer engagement platform, announced that it has raised an additional $27 Million as an extension of its Series D growth round. The funding was led by Norwest Venture Partners and Shasta Ventures, with participation from Kleiner Perkins, Canaan, and Launchub, and will be used to bolster Leanplum's product development and go-to-market (GTM) efforts. The company also announced today the…

Multi-Channel Engagement Platform Provides Personalized Customer Journeys Leanplum, the leading multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia & New Zealand) purchases, is using its solution to improve engagement through data-driven personalization. Afterpay allows customers to shop from the name brands they love and pay by making four interest-free payment installments every two…

Leanplum, the leading multi-channel engagement platform, announced that it has won Mobile Marketing Magazine's Most Effective Messaging Campaign Award. The Most Effective Messaging Campaign category recognizes companies spearheading growth and development with compelling customer interactions. Leanplum and its customer, Countable, have been recognized for their recent marketing campaign that enabled voters to easily connect with their political representatives to offer support or criticism of potential legislation.…

Kate FitzGerald's Leadership Recognized by The Software Report Leanplum, the leading multi-channel engagement platform, announced that Kate FitzGerald, president and chief revenue officer (CRO) of Leanplum, has been selected as one of The Software Report's Top 50 Women in SaaS (Software as a Service) for 2019. The award recipients are carefully selected based on their individual attributes, highlighting how their contributions have positively impacted the technology sector, subsequently leading the way for future…

Leanplum and Countable Partnership Recognized by Mobile Marketing Magazine  Leanplum, the leading multi-channel engagement platform, announced that it has been selected by Mobile Marketing Magazine as a finalist for its Effective Mobile Marketing Awards in the Most Effective Messaging Campaign category. The Most Effective Messaging Campaign category recognizes companies spearheading growth and development with compelling customer interactions. Leanplum and its customer Countable are being recognized for their recent…

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere ​​Leanplum​, the leading multi-channel engagement platform, and ​​Tealium​, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data. Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data…

Facebook and Banks (Wells Fargo/Bank of America) Top List of Best Communication by Apps  Leanplum, the leading multi-channel engagement platform, announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users. Top Reasons Brands Fail is Annoying Communications Infographic…

Accomplished Business Technology Leader to Drive Next Era of Customer Engagement and Multichannel Marketing Leanplum, the leading multi-channel engagement platform, announced that seasoned executive Kate FitzGerald has been appointed president effective immediately. FitzGerald's wealth of experience will drive success across Leanplum sales, alliances, business development, customer success, marketing, human resources, and finance organizations. Before joining Leanplum, FitzGerald was president of Americas sales for…

Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement Leanplum, the leader in mobile marketing engagement and Amplitude, the leader in Product Intelligence, announced a fully integrated partnership that enables users to simultaneously harness the power of both platforms to optimize mobile marketing campaigns and accelerate product improvements. Marketing teams can now use Leanplum to run personalized campaigns to different user personas across all mobile…

Mobile Engagement Leader Solidifies Its Commitment to Security and Compliance Leanplum, the leader in mobile engagement, announced it has attained ISO 27001 certification, the internationally recognized standard for information security. Compliance with these standards affirms Leanplum's commitment to protecting customer data, and the continual improvement of security programs. In 2018, the number of major data breaches in the US alone reached 1,244 and the number of records exposed increased 126% from 2017,…

Mobile Engagement Leader Appoints New Chief Revenue Officer and New Chief Product Officer to Continue Exponential Growth and Transform the Future of Marketing Leanplum, the leader in mobile engagement, announced hires Kate FitzGerald (CRO) and Michael Ramsey (CPO) to support global growth and help innovative brands like Kayak, Opera, and Tinder build the customer loyalty that fuels business growth. In addition, Leanplum closed 2018 with impressive growth, industry accolades, and important product advancements.…

Expands Leadership Team to Support Global Growth, Drawing Key Talent from Demandbase, DigitasLBi, Salesforce, and Zenefits Leanplum, the leader in mobile engagement, announced the addition of Anil Khatri as Chief Technology Officer (CTO). A veteran executive and former VP of Engineering at LinkedIn and Yahoo, Khatri brings over three decades of proven success in technology leadership to Leanplum. Leanplum is drawing world-class talent to support global growth and help innovative brands like Grab, Tinder, and Tesco…

 Jon Aniano Chief Product Officer, Copper Recently, ProsperWorks rebranded itself to Copper. While the transformation is aimed to make CRM more productive and to make a long-term relationship, the core technology remains a powerful driving force for the company. Jon Aniano, Chief Product Officer, Copper (formerly ProsperWorks) spoke to us about their CRM for G-suite and the core tenets of their martech offering.Tell us about your role at Copper and the team/technology you handle. I'm the Chief Product Officer at…

Leanplum, announced it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms. Born in the mobile world, Leanplum is an engagement platform uniquely built for today's forward-looking brands to meet the real-time demands of their customers. The platform captures and transforms data into an understanding of users' context, empowering brands to deliver unified experiences that are timely, relevant, and tested — creating the customer loyalty that fuels business growth. In this report,…

New Study Analyzes Emoji Usage and Engagement in Push Notifications and Emails over the Last Year Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention. "We used Leanplum to test the effectiveness of emojis in push notification campaigns," said …

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue…

Increases Series D Funding to $52 Million; Expands Footprint to Meet Regional Demand Leanplum, the leader in mobile engagement, announced an add-on raise from Beijing-based private equity firm Waterwood Group to scale and fuel growth in China and the greater Asia Pacific (APAC) region, bringing their Series D total financing to $52 million. Leanplum continues to gain momentum across APAC, where the region's most innovative brands rely on its platform to drive mobile growth and deeper customer relationships. "Chinese…