Leanplum, a leading multi-channel customer engagement platform, today announced its certification as an official member of the Amplitude Partner Ecosystem Program. Amplitude, the Digital Optimization System, helps companies connect products to outcomes such as revenue, loyalty, and lifetime value, and optimize the business value of digital product innovation. As a Technology Certified Partner, Amplitude recognizes Leanplum’s expertise in optimized multi-channel customer engagement to help brands effectively connect to their customers in a relevant and timely manner.
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Through the seamless, bi-directional integration between Leanplum and Amplitude, growth and marketing teams are able to run more tailored, behavior-driven campaigns. Leanplum’s data from mobile campaigns and A/B tests gets automatically exported into Amplitude for advanced behavioral analyses that predict correlation to critical actions later in the user journey. Look-alike audiences are then exported back into Leanplum to increase the reach and effectiveness of campaigns.
“We strive to provide our customers with access to a robust ecosystem of complimentary technology platforms, and our partnership with Amplitude is emblematic of that approach,” said Andrew Massad, VP of Alliances & Corporate Development, Leanplum. “Pairing Amplitude’s expert data analysis and cohorting with Leanplum’s optimized customer engagement capabilities enables our shared customer base to maximize revenue potential with highly-effective, targeted campaigns.”
“At Amplitude, we are all about delivering best-in-class experiences for our customers that result in improved revenue and customer loyalty,” said Lisa Hopkins, VP of Partnerships, Amplitude. “We are delighted to partner with Leanplum, a leading-edge customer engagement platform. Together, our technologies are guaranteed to help brands deliver engaging customer experiences that result in long-term customer loyalty and retention.”
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