customer engagement

HubSpot invests and collaborates with OneSignal to support robust developer community OneSignal Inc, the leading solution for customer engagement messaging, announced today that it has received a strategic investment from HubSpot, the customer relationship management (CRM) software platform for scaling companies. Together, OneSignal and HubSpot will work to bring advanced omni-channel marketing automation to growing organizations globally. HubSpot's investment offers an opportunity to tap OneSignal's robust developer…

A newly released industry report, Technology , published by Loyalty360, concludes that, while vital to long-term success, customer engagement in the digital age remains an embryonic challenge for many companies in different verticals. The report lists Evolving Systems, Inc. , which specializes in real-time digital engagement solutions and services, among suppliers of solutions that tackle the challenge of creating effective digital customer engagement. Loyalty360’s analysis concludes that creating engaging experiences…

Leading Customer Engagement Platform Adds Asia-Pacific Customer Advisory Board to Better Serve the Region Braze, a comprehensive customer engagement platform, today announced its 2021 Global Customer Advisory Board (CAB). In its third year, the Braze CAB now spans the globe, with members representing North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC). The addition of the APAC CAB comes after Braze has made increased investments in the region, most recently opening an office in Tokyo, Japan, as the…

Indicative, product analytics for the data warehouse, is announcing the release of Journeys, a new tool for mapping and visualizing the customer journey that empowers product managers to discover the paths that users most frequently take through websites and applications. Connecting directly to an organization's cloud data warehouse, Indicative's platform democratizes access to in-depth data analysis. Indicative's newly released Journeys tool is designed for product leaders and data teams to observe, catalog, and action…

TruVideo, the proven video and texting communication platform that conquers trust and increases service revenue, now has an even better way to track how customers feel about service providers and dealerships. With the introduction of TruReports, busy managers can track the key metrics for revenue and video utilization, plus customer engagement and sentiment. The dashboard serves up the top stats associated with higher RO transactions such as volume of videos sent to customers, customer views and shares, and unfiltered…

xiQ, the leading AI-driven SaaS platform for Sales and Account Based Marketing, is declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories. With this sixth consecutive recognition from G2, xiQ continues to fulfil its commitment to providing excellence for B2B sellers and marketers. xiQ's selection is purely meritorious with authentic reviews coming in from reputable clients and enterprise customers after completing an extensive survey questionnaire. The survey is…

8x8, Inc. , a leading integrated cloud communications platform provider, has announced the launch of a distribution agreement with Westcon, the leading international technology distributor. The partnership, which becomes effective initially in the UK and Ireland this month, will allow 8x8 to expand its global footprint, while also providing Westcon’s partners with a best-in-class UCaaS and CCaaS public cloud solution via a wholesale model. John DeLozier, Senior Vice President & Global Channel Chief at 8x8, Inc., says:…

Higher Logic announced the release of a set of community products aimed at companies who wish to build, retain, and grow a loyal base of happy, successful customers. At a time when companies must think virtual first, online communities have become a vital solution to keeping customers connected and engaged with their brand. Higher Logic's new community for customers products help companies improve the customer experience, tailor marketing efforts, build brand advocates, and scale support efforts. Whether a company is just…

Monaker Group, Inc. , a technology solutions company, announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media. One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems. With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an…

Campaigner, the email marketing brand of J2 Global, Inc. , announced the launch of “Campaigner SMS,” a new product to help companies send SMS messages using their same customer list in Campaigner. This new SMS marketing product transforms Campaigner into a multichannel marketing platform for email and SMS marketing. Marketers can use an integrated platform to build, manage, analyze, and test their email and SMS campaigns. People check their phones 85 times per day on average, and SMS messages have 6-8 times higher engagement…

Pidj.co, a nationwide provider of business texting services, announced today a strategic partnership with IQ Wired Inc., a national master agent and technology distributor, to sell Pidj.co’s flagship messaging, marketing and customer engagement platform through IQ Wired’s nationwide network of independent technology sales agents. Pidj.co’s business text messaging platform enables texting on existing landline, VoIP, or toll-free telephone numbers, allowing organizations of all sizes to connect with customers instantly via…

Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the leaders in marketing do it? Catch more on the latest marketing trends and martech highlights, in this weekly update: MarTech Quote-of-the-Week! My prediction is that every company will realize that marketing fraud is a much bigger problem than they’ve realized and can no longer be…

Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, announced that TMC, a global, integrated media company, has named the Cyara Automated CX Assurance Platform as a 2021 CUSTOMER Product of the Year Award winner. The Cyara Automated CX Assurance Platform is used by some of the world’s top brands to automate and accelerate testing of the CX they deliver, measure and optimize the quality of digital and voice channels, and assure flawless omnichannel customer journeys from beginning to end.…

SpinifexIT, a leading solutions provider for SAP Payroll and SAP SuccessFactors, announced the appointment of AJ Whalen as Director of Marketing and Partner Engagement. In this role, Mr. Whalen will be responsible for leading and scaling SpinifexIT’s partner and customer engagement efforts as well as managing its global marketing strategies. AJ Whalen has spent nearly 25 years working with SAP HCM and SAP SuccessFactors customers and partners as a consultant, practitioner, researcher, and marketer. He comes…

Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to streamline and boost the marketing process. It helps marketers to better understand their customers to deliver a personalized customer experience. This drastically increases customer satisfaction, leading to a longer customer lifespan, leading to a higher return on investment in the…

Energy utility customers are engaging with digital communications from their energy providers more than ever before. Questline’s 2021 Energy Utility Benchmarks Report, released today, showcases that digital adoption was accelerated by the coronavirus pandemic. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future In its seventh year, the Energy Utility Benchmarks Report evaluates digital marketing data for Questline’s 450 energy utility clients, looking at more than 356 million email…

IDG’s CIO — the executive-level IT media brand providing insight into business technology leadership — recognizes business technology innovation with the US 2021 CIO 100 award winners and Hall of Fame inductees. The teams and executives receiving these prestigious awards went above and beyond in a year that required not only agility, but innovation. The 2021 honorees are inspiring examples of how IT leadership, business partnerships and customer engagement set organizations up for success. Marketing Technology News: Why…

The bolstered leadership team will drive accelerated growth and innovation in next phase of company journey Iterable, the cross-channel platform for unified customer experiences, announced today the addition of five leadership team members in 2020 who will be pivotal in furthering the company’s vision of empowering empathy-driven customer engagement. With a diversity of knowledge and lived experiences across the enterprise landscape, these leaders bring decades of collective wisdom that is fundamental to…

Spectrio, one of the nation’s leading customer engagement technology providers, announced today that it is No. 127 on Inc. Magazine’s 2021 Inc. 5000 Series: Florida, the most prestigious ranking of the fastest-growing Florida-based private companies. The regional list represents a snapshot of the most successful independent businesses throughout the state, and the Company’s 2021 ranking comes in 53 places above its 2020 position. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium Spectrio…

Algonomy, the global leader in Algorithmic Customer Engagement solutions, today announced a multi-year agreement with Loop Neighborhood, a US-based convenience store chain, to help deliver hyperomnichannel customer engagement to stay ahead of the market. Loop, part of AU Energy that operates around 120 stores across California, has reinvented the gas station experience over the last decade. As an all-in-one convenience store and marketplace, Loop offers its customers a wide variety of fresh foods and…