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customer engagement

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

AI-Based Personalization in the Age of Rising Consumer Expectations

Personalization is a crucial weapon in a marketer’s arsenal in delivering a world-class experience for its customers and bringing value to an organization. According to a recent Salesforce study, 76% of today’s consumers expect companies to know and understand them. As the digital world is now often exceeding television transmission speeds consumers are also demanding a better than real-time experience. To deliver such an experience, and engage instantly with the customer “in-the-moment” (widely considered the “Holy…

Coconut Software Sees Rapid Adoption as Financial Sector Struggles to Support Work From Home Model

Coconut Software, a leading enterprise-level customer engagement technology provider, announced the priority release of their new remote meeting capabilities last week in response to the ongoing COVID-19 health crisis. Within just days of its release, 19 of North America's leading banks and credit unions have enabled the option to book remote meetings via video or phone, with the Coconut team working tirelessly to help them navigate this newly imposed digital world. As many branches are forced to close their doors,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Hyland, ZTE Corporation, 7.ai, Cloudflare, and TA Digital. Hyland Leverages Amazon Web Services to Offer Cloud Solutions in Japan to Support Growth Hyland, a leading content services provider with more than 16 years of experience in delivering secure cloud solutions, is expanding the footprint of its Hyland Cloud. Hyland will leverage Amazon Web Services (AWS) to host Hyland Cloud…

#Relater 2020: TechBytes with Adrian McDermott, President of Products at Zendesk

Hi Adrian, you are the go-to architect for Zendesk products. What approach do you take to create easy, cohesive, and frictionless experiences along the entire customer journey? Customer experience (CX) is the sum of each service moment along the customer journey, from one purchase to the next. My approach is to always ensure that we have a robust Omnichannel strategy to anticipate potential disconnects in customer engagements, and that allows them to retain important information to deliver a cohesive and frictionless…

Trend Micro Named a Leader in Enterprise Detection and Response

Company’s cross-layer detection and response (XDR) solution cited as strong differentiator Trend Micro Incorporated, a global leader in cybersecurity solutions, announced that it has been recognized as a “leader” in The Forrester Wave™: Enterprise Detection and Response, Q1 2020. In their 14-criteria evaluation of enterprise detection and response (EDR) providers, Forrester evaluated 12 security vendors in three distinct areas: current offering, strategy, and market presence. Trend Micro earned the highest possible…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Tata Consultancy Services, Terminus, ActivePipe, Comm100, and Ada. TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate…

Sinch AB (publ): Sinch Adds Conversational AI Capabilities Through Acquisition

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire Chatlayer BV for an Enterprise Value of EUR 6.9 million. Founded in Antwerp in early 2018, ChatLayer.ai is a cloud-based software platform that lets businesses create multi-lingual chatbots and voicebots using Artificial Intelligence (AI) and Natural Language Understanding (NLU). The platform enables intelligent two-way conversations between businesses and their customers across…

Kofax ControlSuite Now Integrated with Kofax TotalAgility

TotalAgility's Intelligent Automation Capabilities Greatly Extend the Value Proposition, Time-to-Value and Competitive Differentiation of ControlSuite Kofax, a leading supplier of Intelligent Automation software to digitally transform end-to-end business operations, announces an important update to Kofax ControlSuite, its award-winning print and capture software solution for simplifying governance and management of content flows through multi-function device (MFD) fleets, mobile and desktop devices, email, and print…

Comm100 Launches Freemium Live Chat to Power Real-time Customer Engagement for All

Comm100, a global provider of digital customer engagement solutions, announced the launch of a limited time offer freemium live chat plan. Comm100's award-winning Live Chat Business edition is now free for up to three agents*. Whether used as a customer support channel or across the entire customer journey, Comm100 Freemium enables every organization to provide real-time, personalized communication from their website or mobile app. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders…

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

#Relater 2020: MarTech Interview with Jeff Titterton, CMO at Zendesk

“The biggest challenge for any CMO today is that our role has fundamentally changed and evolved. We're no longer brand storytellers devoted solely to Outbound Marketing. We’re now stewards of the entire customer experience from awareness and acquisition to engagement and retention.” From majoring in English to leading some of the most prolific Marketing and Sales teams in the Subscription economy, could you walk us through your journey to becoming Zendesk CMO? I started my career as a Writer and Editor working in…

For Excellent CX, Sync Your Business and IT Teams

Back in 2016, Gartner predicted that CMOs would soon outspend CIOs on technology. As Gartner Research VP Jake Sorofman stated, “This is an important finding. It suggests that Marketing Technology, once a relatively narrow and specialized adjunct to enterprise IT, is now garnering investment nearly equivalent to the core systems that run the business. Customer preferences and behaviors have changed, and buying journeys are increasingly self-directed and digitally led.” Chief Marketing Officers, along with Customer…

Top Independent Analyst Firm Names Pega a Leader in Healthcare CRM

Pega scored highest of all evaluated vendors in 'current offering' category Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Forrester Research report, The Forrester Wave : Healthcare CRM Providers, Q1 2020 (1). Pega received the highest score in the current offering category, tied for the highest score in the market presence category, and was named one of two Leaders. Marketing Technology News: Over 50,000 Visitors…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Effective utilization of data and AI correlates to significantly greater ROI and improved operational efficiencies. Blueshift, the leading Customer Data Activation Platform, announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights and strategy firm, on the challenges marketers are facing with their tech stacks when executing marketing strategies.  The study shows what successful marketers are doing to overcome the myriad of tech roadblocks that stand in the…

MarTech Primer: What is Salesforce CRM?

Salesforce CRM is one of the best-in-class CRM application based on the Force.com stage. It can deal with all the client collaborations of an organization through various media, like phone calls, site email inquiries, networks as well as social media. Salesforce handles all the client connections, by focussing on the business, advertising and bolster process. This is done by working with the standard articles and encouraging the relationship between them. Salesforce has developed its foundation to help probably the most…

Avaya Offers Complimentary Work from Anywhere Contact Center Solutions to Help Address COVID-19 Challenges

Avaya has already enabled over 150,000 agents worldwide to work remotely in response to the pandemic, and is providing global technical hotlines to help organizations maintain customer engagement and business continuity Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced that it will provide additional help for contact center clients around the world who are challenged with maintaining high levels of customer engagement while they adapt to a remote…

Content Guru Expands US Team and Enhances Global Partner Program

Commitment to US growth and partner expansion with the appointment of a new Senior Business Development Manager in the region Content Guru, the leading cloud contact centre and customer engagement provider, is announcing its expansion in the US, with the appointment of a new senior hire and an enhanced global partner program designed to offer a complete range of route to market options for the company’s diverse partner base. As part of its commitment to US expansion, Content Guru has appointed Jim Gibb as Senior…

Command Alkon Wins Bronze Stevie Award in 2020 Stevie Awards for Sales & Customer Service

14th Annual Awards Presented on February 28 in Las Vegas Command Alkon was presented with a Bronze Stevie Award in the Best Customer Engagement category in the 14th annual Stevie Awards for Sales & Customer Service on Friday, February 29th. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals.  The Stevie Awards organizes eight of the world’s leading business awards programs, also including the prestigious…

Como and Revel Systems Announce Como Essentials Easy-to-Use Loyalty Solution

New offering allows small and midsize businesses to leverage premier customer engagement tools for retention and increased profits Revel Systems, a leading provider of a cloud-based point of sale (POS) and complete business management platform, and Como, the global leader in customer engagement and marketing solutions,  announced Como Essentials, a new, out-of-the-box engagement and loyalty solution. Tailored for small and midsize businesses (SMBs) interested in customer engagement solutions but deterred by cost and…