The lead up to the holidays is no longer the star Sales day of the year thanks to Amazon’s Prime …
SessionM Insights Launched to Help Brands Understand Loyalty Program Growth and Successes
New Reporting Tool Enables Business Units Across an Organization to Monitor Performance and Measure Against Critical KPIs SessionM, the leading …
MarTech Interview with Igor Volzhanin, CEO at DataSine
"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to …
Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today
Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bedrock Analytics, …
Why Email Is the New Secret Weapon for CMOs
Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are …
Choosing Metrics That Matter
Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. …
Improve Your Customer Engagement With the Help of Social Listening
Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits …
8 Tips for Creating High-Performing Emails
Every month it seems like there’s a new way to contact customers—social media, chat, text messages, push notifications—and yet email …
Consumer Direct Grows Beyond the Walled Gardens
Direct-to-consumer brands were weaned on social networks, an environment where barriers to entry are low, scale is inbuilt and addressability …
Now Is the Time to Rethink Your Integrated Approach to Customer Engagement
In an age of smartphones, push notifications, chatbots and near-constant digital disruption, it is no longer revolutionary for brands to …
All Together Now: The Seven Keys to Marketing Automation Success
Before considering Marketing Automation, let’s first talk about your customers and how well you know them. Do you know why …
Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud
Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ Global B2C marketing automation company, Selligent …
Yiftee and Thanx Partner to Increase Online Sales for Local Businesses
Customer Engagement and Loyalty Platform Expands Offerings to Allow 24×7 Gifting at Favorite Shops and Restaurants Thanx, a leading provider …
Five Ways by Which You Can up Your Social Media Ante with Conversational AI
Social media has continued to become the hotbed of all global activities. It has everyone from celebrities to politicians, professional …
A-dec Selects eGain for AI-Powered Customer Support
eGain, the leading provider of cloud-based customer engagement solutions, announced that A-dec, world’s leading dental equipment manufacturer, selected eGain AI …
Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It’s official …
TechBytes with Avlesh Singh, Co-Founder and CEO at WebEngage
Tell us about your role and the team/technology you handle at WebEngage. Apart from leading WebEngage on all fronts, I …
Verint Financial Compliance Wins RegTech Insight Award for Best Vendor Solution for Managing Conduct Risk
2019 Award Recognizes Verint’s Leadership in Bringing Proactive Compliance Solutions to Market Verint Systems Inc., The Customer Engagement Company, announced …
Thunderhead and Proximity London Announce Partnership to Deliver Best-in-class Customer Engagement
Uk-Founded Pioneer of Enterprise Technology for Customer Engagement and Journey Orchestration and Leading Customer Experience Agency Announce Partnership Thunderhead, the …
Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement
Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel …