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Afterpay Uses Leanplum to Increase Engagement

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Multi-Channel Engagement Platform Provides Personalized Customer Journeys

Leanplum, the leading multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia & New Zealand) purchases, is using its solution to improve engagement through data-driven personalization.

Afterpay allows customers to shop from the name brands they love and pay by making four interest-free payment installments every two weeks instead of one up-front lump sum. This fresh spin on purchasing inhibits credit debt; appealing strongly to Millennial and Gen Z consumers by giving them the freedom to purchase products they need, without the financial stress of an upfront lump sum.

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As Afterpay expanded from Australia into the global marketplace, user acquisition grew rapidly. In order to translate the expansion of the largely Millennial customer base into long-term revenue growth, having an optimized onboarding process and first-purchase customer journey was critical.

Afterpay selected Leanplum as its marketing solution to connect, engage and grow user activity because of the platform’s multi-channel capacity, intuitive user interface and unparalleled data analytics on customer behavior and campaign insights.

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“As our user base continued to grow on an exponential basis, we sought a partner that could help us offer our customers a personalized user experience at scale with active and timely engagements,” said Frazer Adnam, CRM marketing director at Afterpay. “Leanplum gives us the ability to trigger communications at key moments in the customer journey, which helps optimize our user experience.”

“We’re delighted with the results Afterpay has seen using our multi-channel marketing platform,” said Athena Koutsonikolas, vice president of marketing at Leanplum. “We have no doubt that Afterpay’s success will continue to grow due to its innovative and accessible payment solution and its ability to keep customers engaged with personalized, multi-touch experiences.”

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