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Afterpay

AfterPay: Dutch Shoppers Say They Will Reduce Their Overall Purchases in July but Continue to Shift Purchases to Online Channels

AfterPay Insights' end of June research - now covering more than 7.600 interviews with Dutch online shoppers - indicates that Dutch consumers will reduce their overall purchases in July (i.e. both online and offline purchases). At the same time, Dutch consumers say that they will continue to shift purchases to online channels in July. This is a continuation of the trend that AfterPay Insights saw in June, when Dutch online purchases picked up to +40% by mid-June (compared to early March) - after a period of stabilized and…

AfterPay: Consumers State That They Have Made Fewer E-commerce Purchases in June

Results from AfterPay Insights' most recent survey responses show that e-commerce purchase growth in The Netherlands, Germany and Norway reached a plateau in May, with similarly declining growth rates now developing in the first half of June. Is this dampening growth the result of societies opening up? AfterPay Insights' research into consumers' recent e-commerce behavior now contains responses from more than 19.000 consumers in The Netherlands, Germany and Norway over a period of three months. Overall, the results show…

Afterpay Taps Airbnb Executive as First Global CMO

Afterpay announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the company as its first Global Chief Marketing Officer.  Previously, Geoff was global head of marketing for Airbnb's flagship Homes business. "The Afterpay business has established itself as the leader in 'Buy Now, Pay Later' services across the world," said Nick Molnar, Co-Founder and U.S. CEO of Afterpay. "The time has never been better to harness this…

Afterpay Taps into Global Network to Help Australians in Bushfire-Affected Communities

Red Cross Donations Encouraged from Customers and Retailers In partnership with the Red Cross, Afterpay is encouraging its global customers and retail network to donate to bushfire-affected communities through the Australian Red Cross Disaster Relief and Recovery Fund. The funds will go directly to supporting businesses, communities and volunteers in affected areas around Australia. On behalf of its global employees, Afterpay will donate A$200,000 to the Red Cross Disaster Relief and Recovery Fund. Marketing Technology…

Afterpay Uses Leanplum to Increase Engagement

Multi-Channel Engagement Platform Provides Personalized Customer Journeys Leanplum, the leading multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia & New Zealand) purchases, is using its solution to improve engagement through data-driven personalization. Afterpay allows customers to shop from the name brands they love and pay by making four interest-free payment installments every two…