customer engagement platform

In addition to overseeing all financial activities for the company, Bennfors will lead Astute’s growth initiatives and post-acquisition integration efforts Astute, Inc. (“Astute”), a leading customer engagement platform, today announced the appointment of Peter Bennfors as Chief Financial Officer. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future “When you consider Astute’s 25-year history delivering customer engagement solutions -- add to that all the new…

For the fourth consecutive year, Outsell receives an AWA for excellence in Marketing Automation for auto dealers Outsell won the 2021 Automotive Website Award (AWA) in the Marketing Automation category in a special online event hosted by Brian Pasch on Tuesday, February 23, 2021. For the first time in its 13-year history the AWA awards were presented virtually. “I want to congratulate the team at Outsell” “I want to congratulate the team at Outsell,” Brian Pasch, founder of PCG Companies said in Tuesday’s…

Augeo, a leader in loyalty and engagement platform solutions, announced that it has acquired Wellington, based in Overland Park, KS. The acquisition, effective February 1, 2021, complements Augeo's growing live and virtual meetings, events, community building and incentives business. For over two decades, Wellington has delivered signature experiences focused on stakeholder engagement, to help companies strengthen relationships with employees, customers, communities or members. The combination of the two companies creates a…

Features Include Global Control Groups, Android In-line Image Push, and SMS Custom Keyword Processing Braze, the comprehensive customer engagement platform, announced new features that empower brands to create more opportunities to deliver personalized and memorable customer experiences in unpredictable times. By leveraging tools that help them understand customer behavior in real-time, brands can forge stronger direct relationships with customers, build loyalty, and accelerate revenue. Among these features include a Global…

After its recent acquisition of iPerceptions and Socialbakers, Astute continues momentum, hiring Zarnaz Arlia as CMO and naming Shellie Vornhagen as CXO Astute, Inc. (“Astute”), a leading customer engagement platform, announces Zarnaz Arlia as Chief Marketing Officer and Shellie Vornhagen as Chief Customer Experience Officer. In their new roles, Arlia and Vornhagen will lead Astute’s efforts to bring together marketing, care and commerce experiences. As CMO, Arlia will be based in San Francisco and oversee the…

Making it easier than ever for businesses to communicate maaiiconnect, a leading customer engagement platform, now allows businesses to have conversations with customers over WhatsApp and WeChat directly from its dashboard. The integration of WhatsApp Business and WeChat Official Accounts represents a massive upgrade in maaiiconnect's omnichannel messaging capabilities, enabling users to tap into WhatsApp's unrivalled global reach and WeChat's Chinese social media dominance. Along with integration to Facebook Messenger,…

Sparkcentral brings advanced customer care conversations to the Hootsuite platform for a unified customer journey Hootsuite announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the…

Leading US grocery chain will leverage advanced machine learning algorithms to provide personalized, seamless experience for their customers Manthan-RichRelevance, a leading Experience Personalization and Customer Engagement Platform, today announced that Price Chopper Supermarkets and Market 32 have partnered with them to drive intimate, highly personalized customer engagement across the lifecycle. Price Chopper Supermarkets will leverage the company's integrated SaaS suite covering Customer Data Platform, Advanced…

SAP SE announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider. Terms of the transaction were not disclosed. Marketing Technology News: Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation The Emarsys products will be added to the SAP® Customer Experience portfolio. “With Emarsys now an official part of SAP Customer Experience, we look forward to working together, learning more about each other and creating a product…

Customer engagement company Airship announced that Forrester Research, Inc., has named Airship a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020.” This 31-criterion evaluation focused on the nine most significant mobile engagement automation (MEA) solution providers. Within the three main categories of the report, Airship tied for the highest score in Strategy and received the second highest score for Current Offering. Marketing Technology News: Searchmetrics Makes Two Senior Appointments to…

Enervee and Oracle are teaming to help utility customers make more energy-efficient choices. Interpreting energy data from Oracle Utilities Opower Customer Engagement Platform, the Enervee SmartChoice AI interface will serve up a smarter, personalized online marketplace experience to millions of households. Customers will get the tips they need to make purchase decisions that will save both energy and money over the long-term, whether they are shopping for an efficient washing machine, a smart thermostat, or thousands of…

1Q, a leading market research and customer engagement platform, announced an offer to run customized surveys on behalf of media outlets at no cost through the remainder of 2020 on its nationwide platform of more than one million members. In light of economic challenges presented by the pandemic, 1Q's first-of-its-kind effort is aimed at supporting the essential reporting of journalists in the news media industry, particularly those impacted by staff reductions and budget cuts. 1Q's platform is the preferred customer…

Company Set to Accelerate Presence Across ANZ and Broader APAC Region Segment, the world’s leading customer data platform (CDP), today announced the appointment of Prakash Durgani as Regional Vice President, Asia Pacific and Japan. In his new role at Segment, Durgani will be responsible for charting the company’s overall growth strategy across Asia Pacific, including sales and marketing activities, to bolster the company’s market presence. Durgani has more than 20 years’ sales and engineering leadership experience in…

Brands with strong omnichannel customer engagement retain 89% of members, so CXInfinity, the Digital Omnichannel member service and engagement platform, brings its robust features to engage with members when and where it matters and resolve queries faster. Since, Credit Unions can’t limit to just engage but interact to help members’ on the inquiries across channels of member’s choice According to a study, 54% of members prefer to engage over social media. It is high-time when credit unions should switch to additional…

OneSignal, Inc., the leading global provider of push notifications and in-app messaging solutions, has announced it is now Privacy Shield Certified and has shipped new security features, including Two-Factor Authentication (2FA), to all its users. With nearly one million users and organizations relying on OneSignal's customer engagement platform, these newest security features illustrate OneSignal's overarching commitment to maintaining the trust and safety of its customers' privacy. "Ensuring our customers' privacy and…

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

Mapp, the insight-based customer engagement platform, has announced the appointment of Jamie Gunn as Chief Financial Officer. Jamie will work with the Mapp leadership team / management board to take the business to new levels of success. Jamie will be based in London, where he will oversee Mapp's global operation. He will work closely with Steve Warren, CEO, Mapp, in managing Mapp's investors' interests and investments in the business; ensuring that the company is suitably funded; planning for its future; improving…

NovelVox, the leading contact center solution provider, announces the launch of CX Infinity – the business messaging and customer engagement platform. Today where customers are trying to approach businesses via 7 different channels on average, it is important for businesses to transform the way they interact with the customers and take a leap from just phone or emails. CX Infinity is a multichannel solution to deal with all such big challenges. The features are designed to benefit Cisco contact centers to further enhance…

New Products and Partnership Updates Include an Expanded Partnership with Snowflake, MMS Support, and a Partnership with Movable Ink  Braze, the comprehensive customer engagement platform, announced new product updates and partnerships designed to drive retention in the pay-as-you-go era. With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before. “In today’s global climate, brands need to be…

With 2020 Poised to Be a Breakout Year for Streaming, Report Analyzes How New and Existing Can Be Successful in Evolving Market Conditions Apptopia, a market leader in mobile app intelligence, and Braze, a comprehensive customer engagement platform, today announced key findings from a joint report titled "2020: The Year of Streaming," analyzing the state of the streaming industry, as streaming is poised for a breakout year in 2020. Disney+ demonstrated that new streaming services can enter a crowded market and be…