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customer engagement platform

1Q Offers No Cost, Customized Insight Surveys for Media Outlets

1Q, a leading market research and customer engagement platform, announced an offer to run customized surveys on behalf of media outlets at no cost through the remainder of 2020 on its nationwide platform of more than one million members. In light of economic challenges presented by the pandemic, 1Q's first-of-its-kind effort is aimed at supporting the essential reporting of journalists in the news media industry, particularly those impacted by staff reductions and budget cuts. 1Q's platform is the preferred customer…

Segment Appoints First Ever Regional Vice President of Asia Pacific and Japan

Company Set to Accelerate Presence Across ANZ and Broader APAC Region Segment, the world’s leading customer data platform (CDP), today announced the appointment of Prakash Durgani as Regional Vice President, Asia Pacific and Japan. In his new role at Segment, Durgani will be responsible for charting the company’s overall growth strategy across Asia Pacific, including sales and marketing activities, to bolster the company’s market presence. Durgani has more than 20 years’ sales and engineering leadership experience in…

CXInfinity For Credit Union Contact Center To Enhance Member Experience With Digital Omnichannel Experience

Brands with strong omnichannel customer engagement retain 89% of members, so CXInfinity, the Digital Omnichannel member service and engagement platform, brings its robust features to engage with members when and where it matters and resolve queries faster. Since, Credit Unions can’t limit to just engage but interact to help members’ on the inquiries across channels of member’s choice According to a study, 54% of members prefer to engage over social media. It is high-time when credit unions should switch to additional…

OneSignal brings Enterprise-Grade Privacy & Security Advancements to World’s Most Popular Customer Engagement Platform

OneSignal, Inc., the leading global provider of push notifications and in-app messaging solutions, has announced it is now Privacy Shield Certified and has shipped new security features, including Two-Factor Authentication (2FA), to all its users. With nearly one million users and organizations relying on OneSignal's customer engagement platform, these newest security features illustrate OneSignal's overarching commitment to maintaining the trust and safety of its customers' privacy. "Ensuring our customers' privacy and…

Jolyn Selects Emarsys to Transform Omnichannel Marketing and Personalization, Powered by AI

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

Jamie Gunn Appointed as Chief Financial Officer at Mapp

Mapp, the insight-based customer engagement platform, has announced the appointment of Jamie Gunn as Chief Financial Officer. Jamie will work with the Mapp leadership team / management board to take the business to new levels of success. Jamie will be based in London, where he will oversee Mapp's global operation. He will work closely with Steve Warren, CEO, Mapp, in managing Mapp's investors' interests and investments in the business; ensuring that the company is suitably funded; planning for its future; improving…

NovelVox Launches CX Infinity, The New Age Messaging And Multichannel Customer Engagement Platform

NovelVox, the leading contact center solution provider, announces the launch of CX Infinity – the business messaging and customer engagement platform. Today where customers are trying to approach businesses via 7 different channels on average, it is important for businesses to transform the way they interact with the customers and take a leap from just phone or emails. CX Infinity is a multichannel solution to deal with all such big challenges. The features are designed to benefit Cisco contact centers to further enhance…

Braze’s Latest Release Helps Brands Drive Retention Through Relevant and Thoughtful Experiences

New Products and Partnership Updates Include an Expanded Partnership with Snowflake, MMS Support, and a Partnership with Movable Ink  Braze, the comprehensive customer engagement platform, announced new product updates and partnerships designed to drive retention in the pay-as-you-go era. With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before. “In today’s global climate, brands need to be…

Apptopia and Braze Release State of Streaming Industry Report

With 2020 Poised to Be a Breakout Year for Streaming, Report Analyzes How New and Existing Can Be Successful in Evolving Market Conditions Apptopia, a market leader in mobile app intelligence, and Braze, a comprehensive customer engagement platform, today announced key findings from a joint report titled "2020: The Year of Streaming," analyzing the state of the streaming industry, as streaming is poised for a breakout year in 2020. Disney+ demonstrated that new streaming services can enter a crowded market and be…

OneSignal Named a WordPress VIP Gold Technology Partner

WordPress VIP, the leading provider of enterprise WordPress, has added OneSignal to its prestigious Technology Partnership program. Already used by WordPress VIP clients like Heavy, Global News, and USAToday, OneSignal joins a small group of enterprise technology companies serving VIP clients. The market-leading web customer engagement platform and a leading WordPress plugin for push notifications now include support for WordPress VIP. As the experts in enterprise WordPress, WordPress VIP provides a fully managed…

Survey: Braze Finds 84% of Adults Have Decided Against Engaging with a Company Because of Privacy Concerns

72% of Adults and 72% of Marketing Execs Agree Privacy Should Be A Primary Concern of Presidential Candidates in 2020 Braze, a comprehensive customer engagement platform, announced key findings from a study of over 2,000 U.S. adults, a subset of 800 U.S. parents, and 500 marketing executives on the topic of data privacy. Clear among the findings was the fact that data privacy is now a business issue: 84% of adults have decided against engaging with a company because it needed too much of their personal information, and…

Braze Hires Former Cognizant Executive as CFO, Google Executive to Join Board of Directors

Isabelle Winkles to Lead the Company's Global Finance Function in New Role; Tara Walpert Levy to Bring Relevant Enterprise Industry Experience to Board of Directors Braze, the comprehensive customer engagement platform, announced the appointments of Isabelle Winkles as Chief Financial Officer (CFO) and Tara Walpert Levy to its board of directors. "After recently crossing the $100M ARR milestone, with our eyes firmly on the future, we are excited to welcome these two fantastic leaders to our team," said Bill Magnuson,…

Braze Launches Machine Learning-Powered Predictive Suite to Bolster Cross-Channel Capabilities and Boost Customer Loyalty

Customer Engagement Platform Also Announces Updates to AI-Powered Intelligence Suite, New Tools and Three New Partnerships Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine…

MarTech Interview with Katherine Calvert, CMO at Khoros

"The key to success and standing out in a world where loyalty is all but dead is to facilitate trust through transparency." My Journey Hi Katherine, tell us know your journey in technology. How did you decide to join Khoros? I’ve been in the business of tech marketing for almost 20 years, and one of the reasons I love it is that it’s always changing — there are always dynamic new stories to tell and interesting new tools to deliver them. In B2B Marketing, the job is really simple — we’re here to create, accelerate, and…

Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Michael's responsibilities include establishing the global Mapp brand and expanding the insight-based…

Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified…

MoEngage Partners with Bigbasket to Drive-Up Metrics for Its App Business

MoEngage Will Utilize Its Intelligent Customer Engagement Platform to Scale Personalized Messaging and Deliver Value Rapidly to Bigbasket’s Customers MoEngage, the intelligent customer engagement platform recently announced its partnership with bigbasket, India's largest online supermarket. The partnership will help enhance customer retention and loyalty for bigbasket through MoEngage’s omni-channel communication platform. MoEngage will further bigbasket’s focus on retention and help deliver hyper-personalized offers,…

MoEngage is the Highest Overall Rated Vendor in the 2019 Gartner “Voice of the Customer” Report for Mobile Marketing Platforms

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

Afterpay Uses Leanplum to Increase Engagement

Multi-Channel Engagement Platform Provides Personalized Customer Journeys Leanplum, the leading multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia & New Zealand) purchases, is using its solution to improve engagement through data-driven personalization. Afterpay allows customers to shop from the name brands they love and pay by making four interest-free payment installments every two…

Global Gaming Leader Meets Individual Player Needs in Real Time and Achieves 96% Engagement with Swrve

Vivid Games, Creator of Real Boxing and Godfire, Acts on In-Game Behaviors, and Leverages Data to Drive Retention, Revenues, and App Store Ratings Swrve, the world leader in real-time, relevant customer engagement announced that global leader in mobile games, Vivid Games has generated over $2.3 million in upsell revenue by delivering deeply relevant, hyper targeted in-app messaging to players at optimal times for engagement. “Swrve has allowed us to connect with millions of players with smarter messaging and perfect…