Browsing Tag

B2B Martech News

Marketing Technology Highlights of The Week: 17th-May-2021 Featuring Microsoft, Alteryx, Taboola, Auth0 and more!

Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your goals and marketing objectives! Catch more tips, insights and martech happenings from this weekly highlight: ______ MarTech Quote-of-the-Week! The future of martech will be about consolidation. There are far too many tools today and it makes our job harder, not easier, when we have to wade through all of them, try them out, etc. I think…

Marketing Technology Highlights of The Week: 03rd May-2021: Featuring Adobe, Amplitude, Rollworks, 8X8 and more! 

First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet: MarTech Quote-of-the-Week! I see a big movement towards context in 2021 – particularly in video ad formats like CTV and OTT. With streaming so prevalent, and being done on so many devices within the house, ads on services like Hulu are more engaging and relevant than ever. -Gary Burtka, VP U.S.…

Bookshlf Launches New Monetization Program For Creators

Curators on the platform will now be eligible to monetize via tips from the Bookshlf community  Bookshlf, the digital content platform built on curation, today introduces a new revenue stream for content curators, the emerging creator class it has uniquely empowered since its March 2020 launch. Bookshlf is a first-of-its-kind website and free iOS app for organizing, curating, and sharing content via digital Shelves. It enables users to build personalized collections of media based on their expertise and passions. Bookshlf’s…

Merkle B2B Tops B2B Marketing’s 2021 US Agencies Rankings

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that Merkle B2B was the top-ranked US-based marcomms agency in the 2021 B2B Marketing US Agencies Benchmarking Report. The fifth annual US Agencies Benchmarking Report, published by B2B Marketing, recognizes the top B2B agencies based on financial performance, employee headcount and retention, and percentage of growth attributed to B2B-specific work over the past fiscal year. It is the definitive benchmark for…

Marketing Technology Highlights of The Week: 26th-April-2021: Featuring Moz, Movable Ink, ActiveCampaign, Infutor

Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond. Catch more on what the experts predict and what best practices can be used to lift your marketing ROI in this weekly martech highlight: MarTech Quote-of-the-Week! As CRO, the end goal is to increase revenue streams from new and existing customers. But our paradigm of sales success has shifted to where it’s not necessarily specific to the individual, or about “who” sells the most…

Advertising Platform AUDIENCEX Experiences 78% YoY Revenue Increase in Q1 2021

Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021, positioning the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth, product development and ongoing M&A following their recent acquisition of Bigbuzz Marketing Group. First-quarter numbers…

Demand Science Unveils its Business Intelligence Platform Fueling Continued Growth Acceleration in 2021

The Demand Science Business Intelligence Platform Generates Actionable Insights from a Multi-Layered Data Approach to Healthy and Predictive Data Demand Science, providing a global buyer intelligence platform with an integrated B2B solution suite that drives growth for hundreds of the world’s largest software, technology and B2B services companies, today announced its launch of a proprietary Cloud Composite Business Intelligence Platform that unifies and augments B2B data and applies dynamic data, deep learning, and AI…

Openprise Announces Openprise App Factory: Industry-First Solution that Enables RevOps Teams to Create Self-Service Apps without Writing…

Enables RevOps teams to unify data from multiple systems and deliver self-service apps to data consumers across the organization to support go-to-market initiatives Openprise, a leader in data orchestration solutions, announced the availability of Openprise App Factory, the first solution that enables RevOps teams to quickly create custom applications to search, report, graph, edit, share, and load data without writing any code. App Factory applications deliver self-service access to data supporting go-to-market processes…

LogMeIn Names Michael Oberlaender as Chief Information Security Officer

 LogMeIn, Inc., a leading provider of cloud-based solutions that enable the work-from-anywhere era, has announced that security and privacy veteran, Michael Oberlaender, has joined the company as its new Chief Information Security Officer (CISO). Michael will be responsible for managing and growing LogMeIn’s security program, including infrastructure, applications, and overall data security for both internal systems and the company’s suite of award-winning software products.   A 30-year industry veteran with extensive…

Baffle Data Protection Services Enables “Hold Your Own Key” (HYOK) for Snowflake and Data Pipelines

Baffle Is the Only Solution Provider to Offer End-to-End Data Pipeline Security to De-identify Data Pipelined into Snowflake While Supporting HYOK Baffle, Inc., a cloud data protection company, today announced that its Data Protection Services is now available to enable data de-identification with customer-owned keys for Snowflake Data Cloud. Without any code changes or performance impact on the user experience, Snowflake customers can now leverage Baffle’s transparent data protection layer to secure their entire data…

Global Leader in Marketing Technology Kenshoo Announces Expansion in Retail Media

First-to-Market Solution Offers Best-in-Class, Enterprise-Grade Capabilities and Holistic Data Intelligence Across Channels and Publishers Kenshoo, a global leader in marketing technology, today announces a significant expansion of its retail media reach, providing access to seven new national retailers including Shipt, Macy’s, Ulta, Meijer, CVS, Staples, and FreshDirect with more to follow later this year. This is a first-to-market expansion that allows brands and agencies to take advantage of the growing ecommerce…

Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica, Hootsuite

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Global Third-Party Intent Data Provider Cyance Signals Intent Following Rapid Year-On-Year Growth

Marketing tech category leader saw steady and sustained growth of 18% through the pandemic, 30% customer value increase, and is on track to achieve doubling of ARR within next 12 months Bolsters leadership team with key executive hires to support growth and expansion plans Kicks off 2021 with key product launch of powerful Cyance intent data and ABM platform, the only provider of fully GDPR compliant European third-party intent data  Cyance, a leading provider of global, third-party intent data,…

PROS Appoints Tech Industry Powerhouse Katrina Klier as Chief Marketing Officer

Former Accenture managing director to transform global marketing strategy, brand, and sales partnership to fuel next era of corporate growth PROS®, a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Katrina Klier has joined the company as Chief Marketing Officer, reporting directly to Les Rechan, PROS Chief Operating Officer. Klier will be responsible for aligning global marketing strategy and programs with corporate priorities. Central to her mandate will be optimizing…

TiVo Unveils TiVo Stream 4K

New Product, Built to Bring Entertainment Together, Features Strategic Relationship With Sling TV TiVo, the company that brings entertainment together, announced TiVo Stream 4K™, an easy-to-use streamer with live TV and Cloud DVR from the Sling TV app, plus leading content services. It gives consumers the power to create the bundle they want across multiple entertainment sources using a smart, intuitive interface making it simple to find, watch and enjoy. “Schurz is thrilled to be working with TiVo on this exciting…

Israel’s Largest Fashion Designer Gets Ready for Festive Shopping Spree with Infor

Infor's Advanced Warehouse Management Solution Is Now Live at Delta Galil to Help Drive Massive Online Consumer Orders during the Shopping Season Infor, a global leader in business cloud software specialized by industry, announced Delta Galil, Israel's leading textile manufacturer and marketer, is preparing for the busy festive shopping season by implementing an advanced Infor M3 module WMS (warehouse management system) from Infor, to help handle online consumer orders. The project, which lasted about six months, was…

Samba Natarajan Named New Amobee CEO

Amobee CEO Kim Perell Steps down Singtel subsidiary Amobee announced that Samba Natarajan, CEO of Singtel’s Group Digital Life, has been concurrently appointed CEO of Amobee with immediate effect. His appointment comes as Kim Perell steps down as Amobee CEO to pursue her passion of supporting startup entrepreneurs. As CEO of Singtel’s Group Digital Life since 2015, Natarajan has been responsible for the Group’s digital portfolio, including Amobee, HOOQ, DataSpark and Innov8. He has more than 25 years of corporate and…

Atos Acquires Google Cloud Premier Partner Maven Wave

Atos, a global leader in digital transformation, announced an agreement to acquire Maven Wave, a U.S.-based business and technology consulting firm specialized in delivering digital transformation solutions for large enterprises. The company is a leading Google Cloud Premier Partner with eight Cloud Partner Specializations and recognized as the Google Cloud North America Services Partner of the year in both 2018 and 2019. The purchase embeds Maven Wave’s strengths in building digital solutions using cloud-based…

Atento Clear Leader in the Latin American Contact Center Outsourcing Services Market

Leadership Position Based on Market Share Figures Published by Analyst Firm Frost & Sullivan Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the five top providers worldwide, announces that Frost & Sullivan, the global consulting company specialized in growth strategies, has identified Atento as the clear leader in the contact center outsourcing services in Latin America according to its annual study, "Analysis…

Whatfix Identifies Digital Adoption Solutions (DAS) as Key to CRM Adoption, Increased Sales Productivity, and Total Cost Savings

Enterprises Report a Median Savings of $8.66 Million for Digital Adoption of Their CRM System Whatfix, the leader in Digital Adoption Solutions ("DAS"), revealed new data based on a survey of 500 US-based enterprises, that evaluated the current state of adoption of CRM systems. The survey found that 70 percent of enterprises believe that implementing a Digital Adoption Platform is the key to increased sales productivity and successful CRM adoption. On average, an enterprise reported a median savings of $8.66 million for…