Browsing Tag

tealium

New Study by Tealium Reveals Marketers Are Leaning on Customer Data Platforms to Adapt to New Privacy and Data Policies as Martech Budgets…

The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms more than ever in 2020 as the pandemic prompted more urgency for digital transformations, the death of third-party cookies impacted data strategies, and a slew of data privacy changes provided new rules to address. Tealium, the trusted leader in real-time customer data orchestration,…

MarTech Interview with Heidi Bullock, CMO at Tealium

"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the channels themselves have evolved, marketing ‘in the moment’ across channels based on dynamic data has remained a huge challenge." Tell us about your current role and the technology you handle at Tealium. I am the CMO at Tealium where I run global marketing. We have a great tech stack that has been well-planned out to fit our organization’s…

Tealium Raises $96 Million in Series G Funding Led by Georgian and Silver Lake Waterman

Investment will fuel product innovation and expand global footprint to enhance service to enterprise customers Tealium, the trusted leader in real-time customer data orchestration, announced it raised $96 million in Series G funding led by existing investors Georgian and Silver Lake Waterman. The funding, which increases the company's valuation to $1.2 billion, will be used to fund accelerated product innovation to address the growing demand for a customer data platform (CDP) that delivers real-time, personalized,…

New Integration Between Tealium and Agillic Enhances the Value of Customer Data

US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium, a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication, which is recognised as…

Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies

Additional Updates Include Enhanced Reporting Features, Unreal Engine SDK, and a New Integration with Tealium Braze, the comprehensive customer engagement platform, announced several product and partnership updates that enable brands to build resilience into customer engagement strategies. Brands' short and long-term growth are being defined by the ability to proactively respond to today's challenging environment. Braze's new offerings empower marketers with added flexibility, faster insights, and an expanded integration…

Acxiom Announces Customer Data Platform Solutions & Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…

Tealium Predict ML Solution Helps Marketers Understand CX Data to Deliver ROI Faster

New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimize business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn Tealium, the trusted leader in real-time customer data orchestration, announced the general availability of Tealium Predict ML, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). With more than 30 million predictions amassed already,…

Tealium Names Brent Reed as Senior Vice President of Enterprise to Champion Growth Across the Americas

Enterprise software sales veteran joins the Tealium leadership team Tealium, the trusted leader in real-time customer data orchestration, announced the appointment of Brent Reed as Senior Vice President of Enterprise business for the Americas. Brent brings more than 20 years of enterprise software sales, business development and leadership experience to Tealium. Marketing Technology News: Phunware Appoints Former T. Rowe Price CEO Todd Ruppert to Advisory Board “Brent is an amazing people leader that has an…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Tealium and Invoca Partner to Orchestrate Better Customer Experiences and Maximize Marketing ROI

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

New Study by Tealium Reveals the Customer Data Platform Landscape is Changing, and Organizations are Struggling to Navigate It

The report highlights how internal silos, changing data privacy laws and general confusion around what a CDP does are preventing companies from getting the most from their data. With the Customer Data Platform (CDP) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as which CDP is right for each specific business or organization. Tealium, the market leader in the customer data platform industry, released the "Tealium State of the CDP Report 2020” which details…

Tealium Launches Private Cloud to Help Organizations Maintain Unparalleled Data Security in the Cloud

Tealium's latest innovation provides customers with a private cloud providing increased security and data privacy Tealium, the trusted leader in real-time customer data orchestration, announces today the launch of Tealium Private Cloud, the first private cloud solution for customer data infrastructure and customer data platform technology.  With Tealium Private Cloud, organizations can begin to use trusted and comprehensive customer data while continuing to comply with data privacy and regulatory rules like HIPAA.…

Wunderman Thompson Partners with Tealium

Tealium to deliver profile streaming to Wunderman Thompson's Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time Tealium, the trusted leader in real-time customer data orchestration, announces a partnership with Wunderman Thompson, a WPP company, to integrate Tealium's AudienceStream CDP as the Profile Streaming Engine for its Customer Cloud. Marketing Technology News: Freckle and Icrossing Announce Privacy-Compliant Search Partnership Wunderman…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock Hired to Continue Tealium’s Growth Through Vast Experience in Marketing Technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. Tealium Expands Leadership Team and appoints World-Class Marketing Executive, Heidi Bullock as CMO “We are thrilled to have Heidi joining the executive…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock hired to continue Tealium's growth through vast experience in marketing technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. "We are thrilled to have Heidi joining the executive team at Tealium," said Jeff Lunsford, Chief Executive Officer (CEO) of Tealium.…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere ​​Leanplum​, the leading multi-channel engagement platform, and ​​Tealium​, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data. Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data…

Tealium Launches Tealium Predict, Built-In ML Technology for the Customer Data Platform

Innovative Machine Learning Technology Allows Organizations to Build More Intelligent Audiences and More Accurately Predict Consumer Actions Tealium, the trusted leader in real-time customer data orchestration,  launches Tealium Predict, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). Coupled with Tealium AudienceStream, Tealium Predict activates trustworthy machine learning insights across the entire tech stack through the creation of more intelligent…

The Relevancy Group releases The Relevancy Ring 2019 CDP Buyer’s Guide

Findings Indicate Close to 50% of Companies Currently Using a CDP and Seeing Significant Improvements in Business as a Result The Relevancy Group, a leading market research and advisory firm, released "The Relevancy Ring 2019 Customer Data Platform (CDP) Buyer's Guide." Leveraging their proprietary combination of customer (user) feedback with a multi-analyst assessment approach.  The 2019 CDP guide provides a quantifiable measurement of eight leading enterprise-class Customer Data Platform Providers (CDPs) including…

Tealium Names Ted Purcell as Chief Revenue Officer to Optimise Growth and Global Customer Strategy

Sales and Customer Lifecycle veteran joins the Tealium executive team Tealium, the trusted leader in real-time customer data orchestration, has appointed Ted Purcell as Chief Revenue Officer (CRO). Following Tealium’s $55 million raise in Series F funding, Purcell will direct the go-to-market strategy as the company continues to expand the world’s leading independent customer data platform (CDP). Purcell brings deep leadership and industry expertise to his role, previously serving as senior vice president of commercial…