Browsing Tag

UnifyData

Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere ​​Leanplum​, the leading multi-channel engagement platform, and ​​Tealium​, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data. Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data…