As Salesforce Continues to Expand Its Empire Through Acquisitions, Who Will Be Their Biggest Competition in 2019?

Salesforce Is on Victory Road with Its Trend in Acquiring Corporations and Enlarging Their Realm — Since 2014! Now, a Start-Up Formed in 2010 Is Being Vetted to Give the Behemoth Some Serious Competition

The journey of Salesforce’s rise and rise to bypass corporate juggernauts such as Microsoft and Oracle has been phenomenal. The company is the undisputed leader when it comes to CRM capabilities, with thousands of clients in diverse geographies. The company continues optimizing their platform throughout this journey by buying-out high valued technological enterprises. MarTech Series happened to cover these stepping stones in Salesforce’s evolution.  Here is a quick round-up of Salesforce’s critical acquisitions in 2018:

March 2018

Salesforce Acquires B2B Commerce Platform CloudCraze

The Acquisition of Cloudcraze  Enabled Salesforce and its Customers to Take Full Advantage of The Shift to Digital Commerce

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May 2018

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion in May 2018

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July 2018

For a Reported $800 Million, Salesforce Acquires Datorama

Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence, and Analytics Platform, Boosted Salesforce’s Marketing Cloud

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October 2018

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Leveraged Rebel’s Technological Capabilities so That Its Customers Could Do a Lot More with Promotional Emails

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These four acquisitions alone amount to billions of dollars ascertaining the dominance of Salesforce in the Marketing Technology sphere. If the predictions are right, Pipedrive will steadily emerge as the dark horse that will be catching Salesforce’s attention as a potential competitor. The company started in 2010 from a garage and now bankrolls $80 million in funding along with having a whopping 75,000 customers in 175 countries.

One of the biggest stand-out qualities about Pipedrive’s CRM is perhaps the fact that it is made by salespeople for the selling community. The platform offers multitudes of simple options for sellers to go about their daily activities in order to help them focus on core selling. Pipedrive’s CRM offers brilliant visuals, seamless dashboards and allows sellers the access to sales pipelines like never before. The company’s website itself is rich with several sales tips, templates, reports, etc. Hence Pipedrive is attempting to make an all-in-one package solution that encapsulates and simplifies the entire scope of what sellers do.

However, Pipedrive has a lot of ground to cover. Salesforce is a two-decade-old company with annual revenues skyrocketing to almost $10 billion dollars.

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