Bidstack Teams Up With Moat by Oracle to Bring Confidence to In-Game Advertising

Beta measurements taken in January, February verify Bidstack as a low IVT in-game advertising channel for brands to engage global gaming audiences Bidstack announced the first results of its collaboration with Moat by Oracle, sharing verified general invalid traffic (GIVT) figures from a campaign featured in Football Manager 21 in the United Kingdom, and ran by Dentsu’s DGame on behalf of a leading global financial institution. Preliminary analysis of Bidstack’s PC inventory compared to Moat’s Global Q3 2020 Display…

AzerionOne Teams up With Oracle to Strengthen Brand Safety and Viewability Capabilities

AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced a collaboration with Oracle Moat and Oracle Contextual Intelligence. The programmatic platform, managing more than 1.6 trillion transactions per month and reaching more than 500 million users, has placed topics like contextual relevance, brand safety, and media performance at the core of its commitment. With this collaboration, AzerionOne takes a new important step in bringing high-quality advertising experiences,…

Oracle Announces Cloud Customer Experience Updates

New sales, service, and marketing innovations help organizations create and nurture loyal customer relationships To help organizations create dynamic and memorable experiences for their customers, Oracle announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.  “Customers…

KLWTT and iClick to Offer Marketing-as-a-Service Through Collaboration With Oracle Advertising and Customer Experience (CX)

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT ("KLWTT"), a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers. Through this association, iClick and KLWTT's customers will be able to gain the benefits of a combined offering,…

UJET CCaaS Cloud Contact Center Now Available on Oracle Cloud Marketplace

Ultra-Modern Contact Center Unifies Enterprise Customer Data with Oracle Cloud CX Service for a Single Source of Truth and more Intelligent Customer Experience UJET Inc., the world’s first and only CCaaS 3.0 cloud contact center, and a member of the Oracle PartnerNetwork (OPN), today announced its integration with Oracle Cloud CX Service and its availability on Oracle Cloud Marketplace. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. Marketing…

UJET CCaaS Cloud Contact Center Unifies Enterprise Customer Data with Oracle Cloud CX Service

UJET CCaaS Cloud Contact Center Now Available on Oracle Cloud Marketplace for a Single Source of Truth and more Intelligent Customer Experience using Enterprise Customer Data UJET Inc., the world’s first and only CCaaS 3.0 cloud contact center, and a member of the Oracle PartnerNetwork (OPN), today announced its integration with Oracle Cloud CX Service and its availability on Oracle Cloud Marketplace. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.…

Oracle Exposes Largest CTV Ad Fraud Operation Ever

“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. The operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately 3,600 apps and 3,400 unique…

Moat by Oracle Data Cloud and Anzu.io Announce Collaboration

Anzu.io, the world’s leading in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform. This is the first-ever collaboration between a 3D in-game advertising platform and Moat’s iconic verification solution, and it will give publishers, agencies and advertisers access to trusted third-party measurement for 3D in-game ad campaigns. Today, we are announcing the first stage of our collaboration with…

Former Oracle Executive Joins SurveyMonkey To Grow Customer Experience Business in EMEA

Based in Dublin, Graham Douglas will help expand the adoption of the company’s multi-channel agile CX solution, the GetFeedback platform SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced former Oracle executive Graham Douglas has joined SurveyMonkey as vice president of CX sales in EMEA. With more than one third of SurveyMonkey’s revenue coming from customers outside of the United States, and a significant portion of that coming from Europe, Douglas…

Questback Embraces Oracle Cloud to Widen Access to Leading Experience Management Platform

Questback, the enterprise experience management technology company, announced the availability of its solution on the Oracle Cloud. Questback is a powerful, yet easy-to-use solution that allows organizations to run decentralized feedback initiatives over the course of the employee, customer, and product journey. It is used by over 1,700 top brands in 27 countries, in 133 languages. As part of Questback's strategic move to the public cloud and focus on expanding its reach, Questback has been listed on the Oracle Cloud…

Criteo Integrates with Oracle Data Cloud

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories. Marketing Technology News: Klaviyo Raises $200 Million in Series C Funding Brand safety…

Data Security Leader, Appsian, Announces Security and Compliance Analytics Platform for Oracle E-Business Suite

Appsian's analytics platform, Appsian360, is designed to provide Oracle EBS customers with granular insight into data access in-service to maintaining data security and compliance Appsian, the global leader in Enterprise Resource Planning (ERP) data security and compliance, announced their security and compliance analytics platform, Appsian360, will feature support for Oracle E-Business Suite (Oracle EBS). Appsian360 will provide Oracle EBS customers with the ability to gain deep insight into who is accessing business data…

Medallia Collaborates With Oracle Cloud CX

Medallia, Inc, a global leader in experience management and a member of Oracle PartnerNetwork (OPN), announced it plans to integrate with Oracle CX Service to deliver real-time feedback on what customers think and feel about customer service interactions with a brand. Seamless routing of real-time feedback from Medallia gives brands a deep understanding of which services are effective, satisfying, and driving customer loyalty, and which services are in need of improvement to increase customer retention. Marketing…

MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail

"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the psychographics of a consumer to learn more about what they are thinking." Hi Mike - please tell us about your role at Oracle and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? As senior vice president and general manager of Oracle Retail, I am responsible for strategy, enablement, development, sales, service, and…

Oracle Helps Communications Industry Drive Better Customer Experiences

Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers' unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. "While every…

Oracle Helps Marketers Simplify the Management and Activation of Customer Data

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes.…

Oracle and Zoom Help Organizations Infuse Video into Customer Engagements

Oracle announced new integrations between Oracle Fusion Cloud Customer Experience (CX) and Zoom that will help sales, marketing, and customer service teams seamlessly incorporate video into existing processes and workflows in order to make every customer interaction better. "We are pleased to be able to work with the Oracle team to help our customers reach and engage their audiences in new and innovative ways," said Oded Gal, chief product officer, Zoom. "The need for all businesses to rethink customer engagements has…

Oracle and Sprinklr Help Organizations Enhance Marketing and Customer Service

New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organizations deliver personalized and connected experiences for customers. The new integrations help marketers reach audiences on social media and other messaging channels at any point in the customer…

Snaps, The Platform for Conversational Automation, Now Available on Oracle Cloud Marketplace

Snaps is proud to support the eCommerce businesses that use Oracle CX Service through seamless customer service automation Snaps, a leading provider of conversational automation for eCommerce and a member of Oracle PartnerNetwork (OPN), announced that their enterprise solution is available on Oracle Cloud Marketplace and can be integrated with Oracle CX Service. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. The Snaps Conversational Automation…

TechBytes with Adrian Johnston, SVP of Cloud Applications, Japan and Asia at Oracle

Hi Adrian, please tell us about your role and the journey at Oracle. I am the Senior Vice President of Cloud Applications for Oracle in Japan and Asia Pacific, and I lead the business for Oracle’s Cloud offerings in the apps space. I first joined Oracle in 2002 as Vice President of Applications and Product Operations for Asia Pacific before taking on several other positions, including Vice President of the Applications Midmarket business unit. How is the SaaS market in the APAC region different from North America and…