Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories. Marketing Technology News: Klaviyo Raises $200 Million in Series C Funding Brand safety…

Appsian's analytics platform, Appsian360, is designed to provide Oracle EBS customers with granular insight into data access in-service to maintaining data security and compliance Appsian, the global leader in Enterprise Resource Planning (ERP) data security and compliance, announced their security and compliance analytics platform, Appsian360, will feature support for Oracle E-Business Suite (Oracle EBS). Appsian360 will provide Oracle EBS customers with the ability to gain deep insight into who is accessing business data…

Medallia, Inc, a global leader in experience management and a member of Oracle PartnerNetwork (OPN), announced it plans to integrate with Oracle CX Service to deliver real-time feedback on what customers think and feel about customer service interactions with a brand. Seamless routing of real-time feedback from Medallia gives brands a deep understanding of which services are effective, satisfying, and driving customer loyalty, and which services are in need of improvement to increase customer retention. Marketing…

"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the psychographics of a consumer to learn more about what they are thinking." Hi Mike - please tell us about your role at Oracle and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? As senior vice president and general manager of Oracle Retail, I am responsible for strategy, enablement, development, sales, service, and…

Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers' unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. "While every…

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes.…

Oracle announced new integrations between Oracle Fusion Cloud Customer Experience (CX) and Zoom that will help sales, marketing, and customer service teams seamlessly incorporate video into existing processes and workflows in order to make every customer interaction better. "We are pleased to be able to work with the Oracle team to help our customers reach and engage their audiences in new and innovative ways," said Oded Gal, chief product officer, Zoom. "The need for all businesses to rethink customer engagements has…

New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organizations deliver personalized and connected experiences for customers. The new integrations help marketers reach audiences on social media and other messaging channels at any point in the customer…

Snaps is proud to support the eCommerce businesses that use Oracle CX Service through seamless customer service automation Snaps, a leading provider of conversational automation for eCommerce and a member of Oracle PartnerNetwork (OPN), announced that their enterprise solution is available on Oracle Cloud Marketplace and can be integrated with Oracle CX Service. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. The Snaps Conversational Automation…

Hi Adrian, please tell us about your role and the journey at Oracle. I am the Senior Vice President of Cloud Applications for Oracle in Japan and Asia Pacific, and I lead the business for Oracle’s Cloud offerings in the apps space. I first joined Oracle in 2002 as Vice President of Applications and Product Operations for Asia Pacific before taking on several other positions, including Vice President of the Applications Midmarket business unit. How is the SaaS market in the APAC region different from North America and…

Sourcepoint, a leading privacy compliance platform for the digital marketing ecosystem and a member of Oracle PartnerNetwork (OPN), announced its collaboration with Oracle Cloud Customer Experience (CX), Oracle’s suite of customer experience products. Sourcepoint has formed a relationship to help Oracle customers protect consumer privacy and manage compliance and user consent. Sourcepoint will also join Oracle CX’s ISV Partner Advisory Board to help shape the direction of their products and partner programs. Marketing…

Enervee and Oracle are teaming to help utility customers make more energy-efficient choices. Interpreting energy data from Oracle Utilities Opower Customer Engagement Platform, the Enervee SmartChoice AI interface will serve up a smarter, personalized online marketplace experience to millions of households. Customers will get the tips they need to make purchase decisions that will save both energy and money over the long-term, whether they are shopping for an efficient washing machine, a smart thermostat, or thousands of…

Delivers support for scale production VMware workloads in a customer-controlled tenancy Customers include Entel, largest telecom provider in Chile and the third largest in Peru Building on the recent launch of Oracle Cloud@Customer, Oracle continues an aggressive push to deliver flexibility and scale that meets customers where they are in their cloud transformation. Today Oracle announced availability of Oracle Cloud VMware Solution, a dedicated, cloud-native VMware-based environment that enables enterprises to easily move…

New initiative expands cloud options for Oracle-based workloads including Oracle Database, Weblogic, Oracle E-Business Suite, PeopleSoft, and Siebel Oracle announced the award of a Framework Agreement for the provision of secure cloud services to the Government of Canada. This agreement gives Oracle's Canadian federal government customers the ability to securely store, manage and process sensitive data and applications in Oracle Cloud Infrastructure. Focused on a "cloud-first" strategy, the Government of Canada uses…

First customer to adopt new Oracle Cloud offering Will be used for mission-critical, high-volume business platform to accelerate digital transformation Oracle announced that Nomura Research Institute (NRI) has selected Oracle Dedicated Region Cloud@Customer to run its critical, high-volume business platform used in various industries, including financial, retail, and distribution. NRI will start by moving its SaaS applications for the financial industry, which are used by about 70 percent of the capital markets…

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

Oracle CPQ Cloud Customers Can Use Zilliant Price IQ to Turn Data into Actionable Pricing Intelligence, Accelerating Profitable Growth Zilliant, an industry leader in intelligent B2B price optimization, price management and sales guidance software, and Gold level member of Oracle PartnerNetwork (OPN), announced that its price optimization application, Price IQTM has achieved Integrated with Oracle Cloud status and is now available in the Oracle Cloud Marketplace offering added value to Oracle CPQ Cloud customers. Zilliant…

Scoring, detection and mitigation cloud service provides always-on communications security for enterprises and contact centers With a dependence on highly reactive, legacy communications security solutions, contact centers and enterprises are increasingly vulnerable to sophisticated infrastructure attacks. To mitigate these threats, Oracle has launched the Oracle Communications Security Shield (OCSS) Cloud, a real-time communications security solution. Built on Oracle Cloud Infrastructure, the solution uses artificial…

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…