"Match Insights - Powered by Oracle Cloud" to deliver groundbreaking football match statistics during live Premier League broadcasts starting with the 2021/22 season The Premier League, the world's most watched football league, has chosen Oracle as its official cloud provider. In teaming with Oracle, the Premier League will increase the excitement surrounding every game through new in-match statistics that provide a deeper understanding of the live action on the pitch. Oracle's data and analytics and machine learning…

Sesame Software, the innovative leader in Enterprise Data Management, announced a new data connector for Oracle Eloqua, empowering marketers and data teams with a scalable platform for achieving deeper data insights. Business professionals who want to integrate Eloqua with the software tools they use daily now can sync all of their data to one place and gain a 360- degree view into marketing and sales activities, as well as multi-channel B2B campaigns. Customers can streamline their analytics projects with a robust…

Oracle Global SVP of Marketing for Advertising and CX Also Strengthens Advisory Board as New Co-Chair DemandJump, the leading marketing insights and attribution platform, announced today the appointment of Nate Skinner, Global SVP of Marketing for Advertising and CX at Oracle, to its Board of Directors. Skinner will also Co-Chair the DemandJump Advisory Board with DemandJump CEO, Christopher Day. Marketing Technology News: Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies Skinner brings more than…

Oracle and SailGP, sailing's premier racing league, have expanded their successful data analytics platform leading into the second season. SailGP taps Oracle Cloud Infrastructure (OCI) to deliver real-time data to each of the league's eight national teams as well as to broadcast partners and fans worldwide. New features added this season will improve team performance and give fans a thrilling crews-eye view of the action. "Our cutting-edge, global league continues to push the boundaries of what is possible, both on and…

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Adverty’s mission is to deliver seamless advertising which connects brands and audiences…

OCI services now coupled with ServiceNow's IT Operations Management Visibility, enabling enterprise customers to use their existing management platform to automate, orchestrate, and optimize their infrastructure resources Oracle today announced that ServiceNow, the leading digital workflow company that makes work, work better for people, now supports Oracle Cloud Infrastructure (OCI).  Enterprise customers are now able to access and manage OCI resources via their existing ServiceNow Service portal and the ServiceNow IT…

API3 receives first blockchain to receive certification for EU data privacy regulations API3 announced today that its signature product Airnode has become GDPR (General Data Protection Regulations) compliant, the first oracle solution to receive such certification for data privacy protection in the European Union. The compliance certification was completed by GDPR compliance specialist service Tacita, which accredits companies who adhere strictly to the highest standards of EU regulatory requirements for…

Deloitte today announced it is teaming with UiPath to develop intelligent automation solutions around the Oracle Cloud ERP platform to power digital transformation for the next generation workforce. The new solutions, built by Deloitte and certified by UiPath, will enhance enterprise modernization efforts by optimizing processes around Oracle Cloud ERP to increase organizational efficiency, accuracy, productivity and standardization. Marketing Technology News: MarTech Interview With Daniel Sztutwojner, Chief Customer…

One of the biggest pain points of cloud adoption is the cost and effort of migration. To ease the process, today's launch of new Oracle Cloud Lift Services gives Oracle customers expanded access to technical tools and cloud engineering resources to quickly migrate workloads to Oracle Cloud Infrastructure (OCI). Oracle now offers these resources – at no additional cost – to all existing and new Oracle Cloud customers worldwide. "Our customers want a seamless path to the cloud with the right guidance, solution architecture,…

Customers Offered Greater Visibility with Oracle Cloud Infrastructure Zimperium, a leader in enterprise mobile security and a member of Oracle PartnerNetwork (OPN), announced today that it is collaborating with Oracle to offer Zimperium’s mobile threat defense (MTD) solutions on Oracle Cloud Infrastructure (OCI). The two companies are working together to help enterprises around the world combat advanced mobile threats. Marketing Technology News: IT Security and Solutions in 2021 “We are excited to work with…

Leading Formula 1 team selects Oracle Cloud Infrastructure as official cloud platform with initial projects focused on car performance, machine learning, and analytics Oracle Customer Experience applications to enhance fan experience and engagement for Red Bull Racing Honda enthusiasts around the world. Red Bull Racing, the four-time Formula 1 World Champion team, has chosen Oracle as its official cloud infrastructure partner. Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud…

TIM Brasil, one of the largest telecommunications providers in Brazil with more than 61 million customers, today said that it has selected Oracle and Microsoft to migrate all of its on-premises workloads to the cloud. TIM Brasil is one of the first telecommunications companies in the country to move 100 percent of its workloads to the cloud. As part of its multi-faceted modernization project, TIM Brasil will use Oracle and Microsoft clouds to improve customer support as well as billing, collection, and management…

New Oracle survey shows sports and music fans are ready to get back in the stands if venues enact safety precautions and rethink concessions Last year was rough on stadium goers, some (21%) even cried over missing their favorite sports and concerts, according to a new Oracle Food and Beverage survey of 1,000 consumers in the United States. Moreover, they can't wait to go back. Thirty-two percent of people plan to return to stadiums immediately and 54% within the first four months after stadiums reopen. Marketing…

Oracle announced a set of innovative enhancements to Oracle Autonomous Data Warehouse, the industry's first and only self-driving cloud data warehouse. With this latest release, Oracle goes beyond other cloud offerings by completely transforming cloud data warehousing from a complex ecosystem of products, tools, and tasks that requires extensive technical expertise, time and money to perform data loading, data transformation and cleansing, business modeling, and machine learning into an intuitive point-and-click,…

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China and a member of Oracle PartnerNetwork (OPN), today announced a collaboration with Oracle, a leading integrated cloud applications and platform services provider, to launch tailored SaaS offering that will empower brands to better serve and connect with consumers in China. Marketing Technology News: Agency Revolution Releases New Capabilities And Content To Drive Revenue Growth This collaboration…

Beta measurements taken in January, February verify Bidstack as a low IVT in-game advertising channel for brands to engage global gaming audiences Bidstack announced the first results of its collaboration with Moat by Oracle, sharing verified general invalid traffic (GIVT) figures from a campaign featured in Football Manager 21 in the United Kingdom, and ran by Dentsu’s DGame on behalf of a leading global financial institution. Preliminary analysis of Bidstack’s PC inventory compared to Moat’s Global Q3 2020 Display…

AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced a collaboration with Oracle Moat and Oracle Contextual Intelligence. The programmatic platform, managing more than 1.6 trillion transactions per month and reaching more than 500 million users, has placed topics like contextual relevance, brand safety, and media performance at the core of its commitment. With this collaboration, AzerionOne takes a new important step in bringing high-quality advertising experiences,…

New sales, service, and marketing innovations help organizations create and nurture loyal customer relationships To help organizations create dynamic and memorable experiences for their customers, Oracle announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.  “Customers…

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT ("KLWTT"), a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers. Through this association, iClick and KLWTT's customers will be able to gain the benefits of a combined offering,…

Ultra-Modern Contact Center Unifies Enterprise Customer Data with Oracle Cloud CX Service for a Single Source of Truth and more Intelligent Customer Experience UJET Inc., the world’s first and only CCaaS 3.0 cloud contact center, and a member of the Oracle PartnerNetwork (OPN), today announced its integration with Oracle Cloud CX Service and its availability on Oracle Cloud Marketplace. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. Marketing…