Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
Interview with David Mason, CEO and Founder, StudioNow
"Brands and agencies do not have much data to help determine how much to spend on creative and production because …
Quarterly SaaS Spending Reaches $20 Billion as Microsoft Extends Its Market Leadership
New Q2 data from Synergy Research Group shows that the enterprise SaaS market is now generating $20 billion in quarterly …
Mautic Expands Executive Team with Addition of John Montgomery as Chief Customer Officer
Leader in Open Marketing Automation Welcomes Operations and Customer Success Leader as Global Demand Increases Mautic, the company that provides …
Start-Up Uses Oracle Cloud to Launch AI-Powered Hub for Social Networks
Virtual Artifacts’ New Hibe Hub Connects Diverse Mobile Apps, Enabling Consumers to Stick with Their Social Platform of Choice Oracle …
Yieldify Joins Oracle Bronto Partner Program
Collaboration will help marketers create connected customer journeys across email and web Yieldify, the customer journey optimization company, today announced …
Amazon Could Completely Move out of Oracle’s Database Software by 2020!
According to Recent Reports, Amazon Could Phase out of Oracle’s Database Software by 2020. This News Has Stirred the Information …
SOCAR Accelerates International Expansion with NetSuite
Car Sharing Startup Scales Its Business with Successful Launch in Malaysia SOCAR, a South Korean car sharing startup, has implemented …
Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software
EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management …
Oracle Responsys Introduces the SMS Public Aggregator Network (SPAN) for Mobile-First Economy
Oracle Helps Businesses Launch Mobile Marketing Faster and Easier With Industry’s First SMS Public Aggregator Network To help marketers quickly and …
Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers
Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork …
5 Pinterest Hacks That Can Be Used For B2B Marketing
Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before …
French Children’s Retailer ÏDKIDS COMMUNITY Chooses Oracle Retail Cloud to Make More Profitable Inventory Investments
Intuitive Planning Cloud Service Enables Retailer to Better Understand Consumer Behavior and Preferences across Brands and Store Locations Oracle announced …
Apttus Announces George Kadifa as Chairman of the Board
Creates new leadership structure in the Office of the CEO Apttus, the global Middle Office leader, announced the appointment of …
Oracle Recognized as a Leader in Email Marketing by Independent Analyst Firm
Oracle Responsys, part of Oracle Marketing Cloud, cited for up-leveling its operations, tech and creative services Oracle Marketing Cloud has …
Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances
New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and …
Ushering in a New Era of Automated Market Research
Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of …
Interview with Michael Ni, CMO, RichRelevance
"The end game is consistent, memorable interactions – in real time, in context and individualized." Tell us about your role …
Interview with Daina Middleton, CEO, Ansira
"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about …
Metadata Joins the Oracle Scaleup Ecosystem Program
Oracle Scaleup Ecosystem Is the Nonresidential, Virtual-Style Program Designed for Mature Startups and Venture Capital and Private Equity Portfolio Companies …