Oracle

Beta measurements taken in January, February verify Bidstack as a low IVT in-game advertising channel for brands to engage global gaming audiences Bidstack announced the first results of its collaboration with Moat by Oracle, sharing verified general invalid traffic (GIVT) figures from a campaign featured in Football Manager 21 in the United Kingdom, and ran by Dentsu’s DGame on behalf of a leading global financial institution. Preliminary analysis of Bidstack’s PC inventory compared to Moat’s Global Q3 2020 Display…

New sales, service, and marketing innovations help organizations create and nurture loyal customer relationships To help organizations create dynamic and memorable experiences for their customers, Oracle announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.  “Customers…

“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. The operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately 3,600 apps and 3,400 unique…

Based in Dublin, Graham Douglas will help expand the adoption of the company’s multi-channel agile CX solution, the GetFeedback platform SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced former Oracle executive Graham Douglas has joined SurveyMonkey as vice president of CX sales in EMEA. With more than one third of SurveyMonkey’s revenue coming from customers outside of the United States, and a significant portion of that coming from Europe, Douglas…

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its Fall ‘20 release, available globally with 400+ new innovations to help businesses connect with customers across digital channels. Building on the innovations Sprinklr announced this Summer and Winter, the company is continuing to double down on new capabilities that help brands boost productivity, increase revenue, reduce costs, mitigate risk, and most importantly – deliver real value to customers. Here are the Fall ‘20 top…

Outdated CRM systems are hurting sellers' productivity and making them wish they had superpowers Sellers are working harder than ever but their Customer Relationship Management (CRM) systems are not working for them, according to a new study conducted by CRM analyst firm Beagle Research Group in partnership with Oracle. The study, "Getting Past the Breaking Point of Yesterday's CRM," includes insights from more than 500 sellers in the U.S. and found that sellers are frustrated with the time-consuming, manual, and…

Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers' unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. "While every…

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes.…

Oracle announced new integrations between Oracle Fusion Cloud Customer Experience (CX) and Zoom that will help sales, marketing, and customer service teams seamlessly incorporate video into existing processes and workflows in order to make every customer interaction better. "We are pleased to be able to work with the Oracle team to help our customers reach and engage their audiences in new and innovative ways," said Oded Gal, chief product officer, Zoom. "The need for all businesses to rethink customer engagements has…

New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organizations deliver personalized and connected experiences for customers. The new integrations help marketers reach audiences on social media and other messaging channels at any point in the customer…

Sourcepoint, a leading privacy compliance platform for the digital marketing ecosystem and a member of Oracle PartnerNetwork (OPN), announced its collaboration with Oracle Cloud Customer Experience (CX), Oracle’s suite of customer experience products. Sourcepoint has formed a relationship to help Oracle customers protect consumer privacy and manage compliance and user consent. Sourcepoint will also join Oracle CX’s ISV Partner Advisory Board to help shape the direction of their products and partner programs. Marketing…

Enervee and Oracle are teaming to help utility customers make more energy-efficient choices. Interpreting energy data from Oracle Utilities Opower Customer Engagement Platform, the Enervee SmartChoice AI interface will serve up a smarter, personalized online marketplace experience to millions of households. Customers will get the tips they need to make purchase decisions that will save both energy and money over the long-term, whether they are shopping for an efficient washing machine, a smart thermostat, or thousands of…

Delivers support for scale production VMware workloads in a customer-controlled tenancy Customers include Entel, largest telecom provider in Chile and the third largest in Peru Building on the recent launch of Oracle Cloud@Customer, Oracle continues an aggressive push to deliver flexibility and scale that meets customers where they are in their cloud transformation. Today Oracle announced availability of Oracle Cloud VMware Solution, a dedicated, cloud-native VMware-based environment that enables enterprises to easily move…

Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and…

New initiative expands cloud options for Oracle-based workloads including Oracle Database, Weblogic, Oracle E-Business Suite, PeopleSoft, and Siebel Oracle announced the award of a Framework Agreement for the provision of secure cloud services to the Government of Canada. This agreement gives Oracle's Canadian federal government customers the ability to securely store, manage and process sensitive data and applications in Oracle Cloud Infrastructure. Focused on a "cloud-first" strategy, the Government of Canada uses…

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

IRIS.TV, a video intelligence platform, announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a billion monthly video views across thousands of trusted publishers in a privacy-first and brand-suitable way. The…

Global cloud customer experience leader also announces departure of Mark Turner after nearly two decades of strong sales leadership Genesys, the global leader in cloud customer experience and contact center solutions, has appointed technology sales veteran Marylou Maco as its new executive vice president of Global Sales and Field Operations. Maco takes the helm from Mark Turner who is leaving after nearly 20 years at Genesys, where he was instrumental in helping the company seize market leadership and establish its cloud…

Dynamic new reports to engage millions of customers starting this summer, enabling savings in energy and money while helping utilities build a cleaner energy future Oracle Utilities Opower has completely reimagined the Home Energy Report (HER). Starting this summer, the new reports can help millions of households save money and reduce their carbon footprint through dynamic new experiences. With bold designs, new energy insights and applied behavioral science, the new Opower HERs make it easy for utilities to reach all…