Oracle

New Oracle Advertising capabilities enable advertisers to measure ad impressions and invalid traffic across 3D surfaces within gaming environments To help marketers better understand advertising performance in video games, Oracle today announced the world's first ad measurement technology for 3D in-game environments. The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat…

Dual-region strategy helps organizations with disaster recovery and compliance requirements TIM Brasil and SKY selected the new cloud region to accelerate their businesses To support growing customer demand for cloud services in Brazil, Oracle today announced the opening of the Vinhedo Cloud region. This follows the launch of its São Paulo Cloud region last year, making Brazil Oracle's latest country offering dual cloud regions. The opening marks Oracle's 30th Cloud region worldwide and is part of Oracle's global plan to…

Amelia, the largest independent leader in enterprise Artificial Intelligence (AI), announced that it has been recognized as a Leader in Intelligent Virtual Agents (IVA) and IT Automation categories in the latest Zinnov Zones for Hyper-Intelligent Automation (HIA) – H1 2021 ratings. The evaluation of IVAs was based on key parameters such as channels supported, deployment, intelligent capabilities, and use case coverage. Zinnov scored Amelia the highest compared to other vendors in each of these areas of assessment,…

Oracle Global SVP of Marketing for Advertising and CX Also Strengthens Advisory Board as New Co-Chair DemandJump, the leading marketing insights and attribution platform, announced today the appointment of Nate Skinner, Global SVP of Marketing for Advertising and CX at Oracle, to its Board of Directors. Skinner will also Co-Chair the DemandJump Advisory Board with DemandJump CEO, Christopher Day. Marketing Technology News: Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies Skinner brings more than…

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Adverty’s mission is to deliver seamless advertising which connects brands and audiences…

One of the biggest pain points of cloud adoption is the cost and effort of migration. To ease the process, today's launch of new Oracle Cloud Lift Services gives Oracle customers expanded access to technical tools and cloud engineering resources to quickly migrate workloads to Oracle Cloud Infrastructure (OCI). Oracle now offers these resources – at no additional cost – to all existing and new Oracle Cloud customers worldwide. "Our customers want a seamless path to the cloud with the right guidance, solution architecture,…

Customers Offered Greater Visibility with Oracle Cloud Infrastructure Zimperium, a leader in enterprise mobile security and a member of Oracle PartnerNetwork (OPN), announced today that it is collaborating with Oracle to offer Zimperium’s mobile threat defense (MTD) solutions on Oracle Cloud Infrastructure (OCI). The two companies are working together to help enterprises around the world combat advanced mobile threats. Marketing Technology News: IT Security and Solutions in 2021 “We are excited to work with…

Raytion, an internationally operating IT business consultancy specialized in search-based solutions and content integration, announces the general availability of its Raytion Enterprise Search Connectors for ServiceNow AI Search. AI Search is included in ServiceNow's newly released Now Platform Quebec release. The Raytion Connector Hub for AI Search allows all 45+ Raytion Enterprise Search Connectors to integrate content from external third-party information systems into the ServiceNow platform. The Raytion Connector Hub is…

Leading Formula 1 team selects Oracle Cloud Infrastructure as official cloud platform with initial projects focused on car performance, machine learning, and analytics Oracle Customer Experience applications to enhance fan experience and engagement for Red Bull Racing Honda enthusiasts around the world. Red Bull Racing, the four-time Formula 1 World Champion team, has chosen Oracle as its official cloud infrastructure partner. Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud…

TIM Brasil, one of the largest telecommunications providers in Brazil with more than 61 million customers, today said that it has selected Oracle and Microsoft to migrate all of its on-premises workloads to the cloud. TIM Brasil is one of the first telecommunications companies in the country to move 100 percent of its workloads to the cloud. As part of its multi-faceted modernization project, TIM Brasil will use Oracle and Microsoft clouds to improve customer support as well as billing, collection, and management…

New Oracle survey shows sports and music fans are ready to get back in the stands if venues enact safety precautions and rethink concessions Last year was rough on stadium goers, some (21%) even cried over missing their favorite sports and concerts, according to a new Oracle Food and Beverage survey of 1,000 consumers in the United States. Moreover, they can't wait to go back. Thirty-two percent of people plan to return to stadiums immediately and 54% within the first four months after stadiums reopen. Marketing…

Shackleton to Help DAM Disruptor Balance Significant and Sustainable Growth Tenovos, the company helping brands tell stories that matter, today announced that industry veteran John Shackleton has joined the company as Chairman of the Board. Mr. Shackleton brings more than 30 years of market and business experience, most notably as the President and CEO of OpenText Corporation where he helped the software company grow revenues from $60 million to more than $1.3 billion. He's held a number of executive-level positions at…

SuiteCentric, an Oracle NetSuite Solution Provider, announced that it ranked No. 62 on the Inc. Magazine second-annual Inc. 5000 Regionals: California list, one of the most prestigious rankings of the fastest-growing California-based private companies. Inspired by the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the California economy’s most dynamic segment—its independent small businesses. Marketing Technology News: Why Brands Need to Embrace the…

Oracle announced a set of innovative enhancements to Oracle Autonomous Data Warehouse, the industry's first and only self-driving cloud data warehouse. With this latest release, Oracle goes beyond other cloud offerings by completely transforming cloud data warehousing from a complex ecosystem of products, tools, and tasks that requires extensive technical expertise, time and money to perform data loading, data transformation and cleansing, business modeling, and machine learning into an intuitive point-and-click,…

MRP Prelytix™, the only enterprise-class predictive ABM platform, announced Scott Matthews' appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly 19 years. Scott will report directly to the Chief Executive Officer, Seamus Keating, of the parent company First Derivatives PLC (AIM: FDP.L, Euronext Growth: FDP.I). Marketing Technology News: How to Start Creating the Change Advertising Needs Scott is a technology industry veteran…

The year 2020 has changed the way we communicate, the way we learn, and the way we conduct business, even sales and marketing! Businesses that could quickly pivot following COVID-19 were able to thrive while others had to wrap up their operations. A common theme with the businesses that pivoted was their ability to be agile, nimble, and resilient. But how do you build an agile and nimble organization? You do so by building a culture of continuous learning. Marketing Technology News: McAfee Announces Sale Of Enterprise…

Beta measurements taken in January, February verify Bidstack as a low IVT in-game advertising channel for brands to engage global gaming audiences Bidstack announced the first results of its collaboration with Moat by Oracle, sharing verified general invalid traffic (GIVT) figures from a campaign featured in Football Manager 21 in the United Kingdom, and ran by Dentsu’s DGame on behalf of a leading global financial institution. Preliminary analysis of Bidstack’s PC inventory compared to Moat’s Global Q3 2020 Display…

New sales, service, and marketing innovations help organizations create and nurture loyal customer relationships To help organizations create dynamic and memorable experiences for their customers, Oracle announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.  “Customers…

“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. The operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately 3,600 apps and 3,400 unique…

Based in Dublin, Graham Douglas will help expand the adoption of the company’s multi-channel agile CX solution, the GetFeedback platform SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced former Oracle executive Graham Douglas has joined SurveyMonkey as vice president of CX sales in EMEA. With more than one third of SurveyMonkey’s revenue coming from customers outside of the United States, and a significant portion of that coming from Europe, Douglas…