MarTech Interview with Andrew Field, Founder and CEO, PFL
"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on …
TechBytes with Mykolas Rambus, General Manager at Equifax
Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …
Retailers Tap Oracle AI to Better Serve Customers
Notebook-Based Data Science Tools Make It Easier for Retailers to Turn Their Data into a Powerful Business Asset The competition …
Mobile Is Key to Boosting Guest Experiences Say Hoteliers
But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed …
62 Percent of Restaurants Feel Unprepared for a Mobile Future
Restaurateurs Engaging Customers with Mobile Offerings Today, but Are Not Confident in Keeping Pace with the Mobile Innovations of Tomorrow …
Marketing Technology Primer: What Is Marketing Cloud?
What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …
Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before
The Integration Makes It Easier for Marketers to Take Advantage of Contextual and Personalized Messaging using Precise Location Data Bluedot, …
Oracle Recognizes Supply Chain Innovation at Modern Business Experience
Oracle SCM Excellence Awards Spotlight Organizations and Leaders Using Innovative Technologies to Digitize Supply Chain Operations and Drive Business Success …
Oracle Recognizes Finance Innovation at Modern Business Experience
Oracle Change Agents of Finance Awards Spotlight Organizations Using Innovative Technology to Transform Finance Operations and Drive Business Growth To …
Oracle Honors HR Trailblazers at Annual Awards Gala
Rubies Awards Showcase Organizations That Use Oracle HCM Technology to Make a Significant Business Impact To celebrate standout HR professionals …
Oracle Applauds Creators of Legendary Customer Experiences
Annual 2019 Markie Awards Honor the Movers, Shakers, and Experience Makers Across Marketing, Commerce, Sales and Service To celebrate the …
Oracle Helps Sales Teams Master the New Science of Sales
New Data Science and AI Innovations Built into Oracle CX Cloud Gives Sales Teams the Data-Driven Insights Needed to Be …
Oracle Beefs Up Advanced Support to Help Customers Thrive in the Cloud
Advanced Support Services Enable Oracle Cloud Applications Customers to Boost Performance, Compliance and User Experience Oracle’s new Advanced Customer Success …
It’s Time to Rethink the Customer Experience: Oracle CX Cloud Updates
Change is accelerating. Expectations are skyrocketing. Nothing is predictable. The clock is ticking. The one truly finite resource is slipping …
It Takes a Village: Oracle Expands CX Partner Ecosystem
These days everyone is trying really hard to deliver amazing customer experiences. However, there’s a truth that is difficult to …
Oracle Expands Slack Partnership with Customer Experience Integrations
New Integrations Are the First to Leverage Slack’s API Toolkit Within Sales and Service Applications Oracle announced new integrations with …
Oracle Again Cited as a Leader in Data Management Solutions for Analytics
Oracle Positioned Highest for Ability to Execute and Furthest for Completeness of Vision in Latest Gartner Magic Quadrant for Data …
The ‘C’ in Customer Experience (CX) Means Consistency
Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business …
TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert
What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called …
Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises
Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement Swrve, a global leader …