Oracle Archives — MarTechSeries

Oracle + NetSuite is Recognized By Frost & Sullivan As A Leader in Customer Value

NetSuite’s SuiteSuccess Can Speed Up Implementation by 60% and Reduce Implementation Cost by 18%, Compared to Competing Solutions Based on

shares

PRNewswire2 days agoApril 23, 2018 0 155

AI/ML, Content Marketing, Email Marketing

Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content

Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered

shares

PRNewswire6 days agoApril 19, 2018 0 74

Staff Writers

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital

shares

MTS Staff WriterApril 14, 2018, 7:00 amApril 13, 2018 0 253

AI/ML, Marketing Clouds

Mintigo Teams With Oracle to Enable Sales with AI Powered Prospecting Applications

Mintigo and Oracle Amplify Sales Prospecting with Oracle Profiler & Mintigo’s AI-powered Sales Coach 360 Mintigo, a leading AI platform

shares

PRNewswireApril 11, 2018, 10:56 pmApril 11, 2018 0 88

Customer Experience Management, Sales & Marketing

Cisco, Olav Thon Gruppen, Samsung, Moleskin Among the Winners of 2018 Markie Awards

Oracle Honors the Best of the Best Customer Experience Heroes at the 2018 Markie Awards To celebrate the legendary efforts

shares

MTS Staff WriterApril 11, 2018, 7:40 pmApril 11, 2018 0 199

Sales & Marketing

What Happened At Oracle’s Markie Awards Last Year?

The Markie Awards 2017 Recognized Top Companies and Leaders for Creative, Innovative, and Effective Modern Marketing Campaigns That Delivered Increased

shares

Shalaka NalawadeApril 6, 2018, 10:00 pmApril 7, 2018 0 126

AI/ML, Sales & Marketing

Kahuna Launches First-Ever SaaS for Marketplaces to Service $2.8 Trillion E-Commerce Industry

Company’s Proprietary AI-Based Marketplace Platform Drives Buyer-Seller Transactions, Increases Revenue for Marketplaces Kahuna, the award-winning AI-based marketing technology company, launched

shares

PRNewswireApril 5, 2018, 7:43 pmApril 5, 2018 0 117

Customer Experience Management, Marketing Clouds

Oracle Industry Connect 2018 Draws Top Business Leaders to Share Insights and Strategies for Digital Transformation

At Oracle Industry Connect, Industry Peers Join Together to Share Deep-Domain Expertise Oracle announced its 5th-annual Oracle Industry Connect conference.

shares

PRNewswireApril 3, 2018, 8:57 pmApril 3, 2018 0 95

Interview with Des Cahill, Executive Marketing Leader, Oracle CX Cloud Suite Modern Customer Experience 2018

Interviews

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about

shares

Rohan JaganApril 3, 2018, 5:27 pmApril 3, 2018 0 422

Customer Experience Management, Social Media Monitoring, Social Media Platforms, Staff Writers

Hootsuite is the Adobe Exchange Partner for 2017

Hootsuite Was Recognized As An Adobe Exchange Partner 2017 For Its Excellence in Social Media Management Solutions; New Hootsuite and

shares

Abhinandan GhoshMarch 29, 2018, 9:45 pmApril 16, 2018 0 245

B2B Commerce, Staff Writers, Video Marketing

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the

shares

Sudipto GhoshMarch 29, 2018, 6:30 pmMarch 29, 2018 0 375

Customer Experience Management

BloomReach Extends Board to Support Global Go-To-Market Scaling

Hilarie Koplow-McAdams Joins BloomReach Board to Help Company Build on 100%+ Bookings Growth in Its Digital Experience Platform Business BloomReach,

shares

MTS Staff WriterMarch 27, 2018, 11:15 pmMarch 27, 2018 0 148

Analytics, Native & Programmatic Advertising

MobFox Partners with Moat to Enhance Viewability for Advertisers

The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics

shares

MTS Staff WriterMarch 15, 2018, 11:26 pmMarch 15, 2018 0 258

Guest Authors

Four Takeaways From Last Week’s Webinar World

Last week, marketers from around the world gathered at the Westin St. Francis in San Francisco’s Union Square to learn

shares

Maggie Norby-AdamsMarch 14, 2018, 9:30 pmMarch 16, 2018 0 164

Customer Experience Management

Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern Customer Experience 2018

Dedicated Marketing, Commerce, Sales and Customer Service Sessions to Help Attendees Meet Skyrocketing Expectations and Advance Careers To help organizations

shares

MTS Staff WriterMarch 14, 2018, 7:35 pmMarch 14, 2018 0 602

Interviews

Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."

shares

Rohan JaganMarch 12, 2018, 6:03 pmMarch 12, 2018 0 1327

Data Management Platforms, Sales & Marketing

Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

Nine Leading Retail Automotive Marketing Agencies Are First to Complete Comprehensive Program, Receive Oracle Data Cloud’s Auto Elite Data Marketer

shares

PRNewswireFebruary 22, 2018, 9:14 pmFebruary 22, 2018 0 772

Predictive & AI

Oracle Buys IT security firm Zenedge To Secure Cloud-Based Infrastructure

Adds Leading Cloud-Based Network and Infrastructure Security Capabilities to Protect Enterprises From Today’s Complex Digital Threats Oracle announced that it

shares

PRNewswireFebruary 16, 2018, 7:30 pmFebruary 16, 2018 0 212

Tech Bytes

TechBytes with John Schnipkoweit, CTO, Choozle

John SchnipkoweitCTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards

shares

Sudipto GhoshFebruary 14, 2018, 4:02 pmFebruary 14, 2018 0 792

Tech Bytes

TechBytes with David Johnson, Director, Product Marketing, Oracle

David JohnsonDirector, Product Marketing, Oracle Last month, Oracle announced their integration with WeChat, enabling marketers to directly deliver connected and

shares

Sudipto GhoshOctober 19, 2017, 5:30 pmOctober 17, 2017 0 882

Interview with Anne Gretland, CEO, FotoWare

Interview with Cary Lawrence, Co-Founder, SocialCode

Interview with Adrianna Burrows, Chief Marketing Officer, Cornerstone OnDemand

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

TechBytes with Alex Wright, Head of Insight, Blis

TechBytes with Wailin Wong, Host, Basecamp

TechBytes with Maribeth Ross, SVP Marketing, Monetate

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

Will AI Really Be The Death Of Human Intelligence?

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

The Ad Exchange’s Place in a First-Price World

Is Amazon Ads The Right Move for Your Business?

Three Misconceptions About Public Relations

Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

Dailymotion Player Technology Updated to Empower Digital Publishing

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

Sign up for MarTech Series’ Free Newsletter