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Oracle Marketing Cloud

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

mGage Collaborates with Oracle Marketing Cloud to Deliver Optimized Omni-Channel Marketing and Make Mobile Marketing Easier

mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier way for organizations around the world to manage their SMS campaigns. Oracle’s SPAN portal, available within the Oracle Marketing Cloud, offers customers an easy to use, self-service application where they can directly find, request and manage SMS services based on their needs and preferences. The result is a more optimal customer…

Cheetah Digital Strengthens EMEA Team With Three Executive Additions

Former Oracle and Salesforce Leaders to Lead Strategy, Services, Client Success, and Marketing for Emea Clients Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces the appointment of Steven Elsham as GM and SVP of EMEA, Ryan Hooper as VP Client Success of EMEA, and Sharon Forder as VP Marketing of EMEA. The seasoned executives will work hand in hand with UK and European marketers to best leverage the Cheetah Digital suite of solutions and help them build lasting…

Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors

Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the ability to automate daily access to Jornaya's data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. It is now easy to quickly activate and optimize campaigns using this data, without the need for technical resource investment. "We're on a mission…

LINK Mobility to Integrate With Oracle Responsys

LINK Mobility Group AS Improves Business-Customer Interactions with Integrated Messaging Services from Oracle Responsys LINK Mobility Group, a Silver level member of Oracle PartnerNetwork (OPN), announced that it has integrated with Oracle Responsys SMS Public Aggregator Network (SPAN), providing an integrated marketing tool with valuable mobile reach to enable and enhance business-customer interactions. Oracle's SPAN is an easy-to-use self-service application within the Oracle Marketing Cloud that makes it easier for…

Oracle Adds AI-Sourced and Managed Data to Cloud Applications

Oracle Datafox’s Fast-Growing Pool of Company Data Boosts Performance of Oracle AI-Powered Applications To help organizations realize the potential of AI-powered applications, Oracle DataFox has quickly expanded the reach of its pool of AI-sourced and managed data, extending global coverage by almost 30 percent since being acquired by Oracle. With Oracle DataFox, organizations can ensure that clean, accurate and enriched data powers AI and machine learning capabilities within business applications by taking advantage of a…

TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle

Tell us about your role at Oracle and the team/technology you handle. I lead the Oracle Customer Experience Product Management team responsible for SaaS-based sales applications, including Oracle’s Engagement Cloud, Sales Performance Management, Customer Data Management, and Partner Relationship Management. How do you see sales roles evolving with the maturity of Automation and Intelligence tools? First, let’s talk about how buyers have changed. Today’s buyers do most of their research online before reaching out to a…

The Evolution of the Chatbot Experience

We’ve all had experiences with chatbots and automated phone systems. From product and support issues to scheduling and ordering information, these automated platforms have become commonplace in customer service and other industries. Early in the chatbot era, the experience was often painful — several different menu options would frustrate consumers, leading them to hit 0 just to speak to a live person. But thanks to advancements in technology and general comfort level, the experience and attitude toward these experiences…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship

Expanded Data Source Alongside Radius' CDP Delivers Single Source of Truth for B2B Data Radius, the first B2B enterprise customer data platform, announced that The Network of Record will include the Data Cloud by Dun & Bradstreet, the global leader in commercial data and analytics. Radius customers can now access unprecedented breadth for global account and contact data, including business data across 190 countries, five million corporate hierarchies, 80 additional business firmographics, and D-U-N-S numbers to fuel…

Swrve Establishes Asia Pacific Office and Hires Scott Mirabello as Regional Director, Asia Pacific

Company Expands in Order to Meet Strong Demand for Tech in the Asia Pacific Region and to Support Existing Customer Base Swrve, the provider of modern, multichannel engagement for the enterprise, announced the opening of its Asia Pacific office in Sydney, Australia, and the simultaneous appointment of Scott Mirabello as Regional Director, Asia Pacific. The move represents a significant expansion for Swrve, which already boasts offices in San Francisco, London, Dublin, and Amsterdam. The move into the Asia Pacific region…

SaaS Marketing Technology Firm RevJet Reveals $30 Million in Total Funding

Creator of the 'Ad Experience Platform' Completes $21 Million Series A Round Lead by Nautic Partners RevJet, creator of the "Ad Experience Platform" powering digital marketing creative experiences for Fortune 500 marketers, announced completion of its $21 million Series A Financing lead by Nautic Partners. Nautic, a Providence, RI based private equity firm with over $4 billion under management, previously invested $66 million behind RevJet's founders in their prior venture, LifeStreet Media, which became the #1 ad…

Zero Opt-Outs Is the New Holy Grail for Marketing Automation, This Year’s Nucleus Value Matrix Shows

Integration Across Silos Joined with AI and Hyper-Personalization Help Top Vendors Extend Lead This year’s Technology Value Matrix for Marketing Automation highlights increased efforts to minimize marketing campaign opt-outs by using AI-driven targeting, data integration and automation that further personalizes content based on more granular audience preferences. Increased pressure from European general data protection regulation (GDPR) has also further accelerated investment in the development of tools that better…

Oracle Responsys Introduces the SMS Public Aggregator Network (SPAN) for Mobile-First Economy

Oracle Helps Businesses Launch Mobile Marketing Faster and Easier With Industry's First SMS Public Aggregator Network  To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). Oracle's SPAN is a powerful new self-service application within Oracle Marketing Cloud that makes it easier for customers to find, order, and manage SMS services directly from the aggregator of their choice. At the time of…

Amperity Appoints Scott Fehr as SVP of Customer Success

With Scott Fehr on Board, It Will Help Make Customer Journey with Amperity Richer Amperity, the world's only Intelligent Customer Data Platform (CDP), announced that enterprise veteran Scott Fehr has joined the company as SVP of Customer Success. Scott Fehr will be responsible for driving solution delivery, customer satisfaction, retention, and recurring revenue growth for Amperity. "Our customers are central to everything we do and bringing Scott on board will help make their journey with Amperity richer," said CEO…

Oracle Recognized as a Leader in Email Marketing by Independent Analyst Firm

Oracle Responsys, part of Oracle Marketing Cloud, cited for up-leveling its operations, tech and creative services Oracle Marketing Cloud has been named a leader in email marketing solutions by Forrester Research. The Forrester Wave™: Email Marketing Service Providers, Q2 2018 recognizes Oracle Responsys for its "great services combined with already strong reporting, collaboration, and global support." The report also notes Oracle believes up-leveling its "operations, tech, and creative services to its strategy…

Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances

New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and its Unique Digital Experience Score Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced it has expanded its senior team with two strategic hires. Jim Misuraca and Mike Tumalty have joined the company as Vice President of Strategic Alliances and Vice President of Global Inside Sales, respectively. The team growth is the latest in a…

Oracle’s Moat Is Now a LinkedIn Partner for Video Viewability and Analytics

Now, Moat Shall Offer Video Viewability and Attention Measurement Across the Major US Digital Platforms Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced it has been selected to measure viewability and attention signals on the LinkedIn platform. The collaboration will focus on LinkedIn's video for Sponsored Content. With the integration, Moat will be the first provider to offer video viewability and attention measurement across the…