For a Reported $800 Million, Salesforce Acquires Datorama

Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence and Analytics Platform, Will Boost Salesforce’s Marketing Cloud

Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers.

“With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth,” wrote Ran Sarig, Datorama CEO and Co-Founder, in his blog post announcing the news.

Datorama has enabled more than 3,000 leading global agencies and brands – including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare to make sense of all of their marketing data across campaigns and channels. By integrating and harmonizing this data, marketers can visualize, analyze, and take action on valuable real-time insights to optimize every marketing investment and activity.

News agency Reuter’s reported that although the ‘terms of the deal’ were not disclosed, ‘Israeli media reported it was worth more than $800 million. Datorama in Tel Aviv declined to comment.’

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Sarig added, “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale.”

Datorama customers will be able to leverage Salesforce CRM to take action on data and insights, delivering smarter engagement across the entire customer journey.

“Today’s announcement strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences. It complements recent innovations including our integration with Google Analytics 360 and Marketing Cloud Einstein capabilities,” wrote Bob Stutz, Chief Analytics Officer, and CEO, Salesforce Marketing Cloud, in a company blog post.

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